Unit 3: Introduction to Marketing Nike Market Research Market research helps Nike to make decisions by helping them to understand the changing dynamics of the market. Market research helps Nike understand who their target market are along with its competitors it has and where they differ. It helps Nike to make improvements‚ change their business plan or change their product. There are 2 types of market research‚ these are primary and secondary research. Primary Research Primary Research would
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obscure any confidential information). a) Employee name b) Hours of work c) Job title d) Date of commencement of employment 2a) List three key points of legislation that affect employers in a business environment. a) Data Protection b) Pay & Pension c) Health and Safety 2b) List three key points of legislation that affect employees in a business environment. a) Pension b) Pay c) Employment rights and responsibilities 3. Identify a range of places where a person can find
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Tesco Research Methods Primary Research - This is research done by the business: Club Card Tesco have a scheme where customers sign up to a club card providing their information‚ from these customers can build up points which they can pay for items‚ Tesco can use this information to create a database and send direct mail and emails to
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Every business needs to follow all the employment legislation which is set by the government. It helps employees to be treated fairly. Some of the legislation are; employment relations Act 2000‚ the minimum wage Act 1983‚ health and safety at work act 2015‚ etc. The health and safety act is twin duties because for employee’s health and safety are combined within one act. Businesses follow the legislation as it changes and they train their staffs as follows. It is essential for the business to follow
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2.1 Motivation - Maslow’s Hierarchy of Needs Theory As shown in the diagram‚ Maslow’s Hierarchy consists of 5 levels which are separate into higher and lower levels. Physiological and safety needs are consider as lower-order needs ; social‚ esteem and self-actualization are consider as higher-order needs. Physiological needs are food‚ drink‚ shelter‚ sex and other physical requirements. If the physiological needs are relatively well gratified‚ there then emerges a new set of needs‚ which we may
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After reading both Genesis one and Genesis three biblical perspectives in the business world‚ one agrees that individuals cannot separate their values in two different worlds. A person cannot be a business professional without applying their values‚ morals‚ views‚ and faith. Every individual brings their unique identity to whatever job or career they are in. Both of the perspectives seem to have somewhat of a give and take compromise of what an individual deems to be good. In the author’s opinion
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Changing Hierarchies in Early America In “A Model of Christian Charity‚” John Winthrop proposes to change the existing social and economic hierarchy. The old world social hierarchy divided the classes based on wealth and property. The highest class consisted of the king and royal family‚ then followed by the bishops. Next on the hierarchy were the nobles‚ gentlemen‚ and the wealthy. And at the bottom of the hierarchy of course‚ were the poor. Because of this extreme division‚ there was no middle
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BTEC Level 3 in Business UNIT 3 - MARKETING ASSIGNMENT 1 P1 Marketing Techniques Graph below shows Ansoff’s Matrix strategies. Market penetration (existing product on existing market). Market penetration uses existing products on an existing market. This strategy tries to achieve growth of sales through encouraging brand loyalty‚ encouraging more purchases‚ taking customers from rivals and converting non-users to users. An example of this strategy is
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Unit four: Principles of supporting change in a business environment Assessment Name: Philip Bickerton Section 1 – Understand why change happens in a business environment 1. Explain why change happens in a business environment. You should include at least three reasons in your answer. For any business to be successful it must be willing to make changes to best provide the services that are required whilst at the same time being profitable‚ Businesses must constantly evolve and improve
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largest chain of supermarkets in the UK with a market share of 16.4%. It was founded by John James Sainsbury in the year 1869 in a shop in Drury Lane. In 1922 Sainsbury’s was known to be the largest grocery retailer. J Sainsbury plc is split into three divisions- Sainsbury’s Supermarkets Ltd‚ Sainsbury’s Convenience Stores Ltd also known as Sainsbury’s Local and Sainsbury’s Bank. It operates over 1200 supermarkets and convenience stores‚ online groceries and general merchandise operation. Sainbury’s
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