BUS103 ORGANISATION BEHAVIOUR ASSIGNMENT 2 – GROUP-BASED ASSIGNMENT JANUARY 2011 SEMESTER GROUP MEMBERS: SONG ZHENYING JESLYN‚ PI NO. Y1073186 LIEW TAT ONN DEREK‚ PI NO M1115287. YEOW KIAN CHING PRINCE‚ PI NO. N1115682 Question 1a Attitude represents our own evaluation on how we feel about something that can be positive or negative. The main components of attitude are affect‚ behaviour and cognition. These three components are interlinked together
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INTRODUCTION Consumer behaviour study is based on consumer buying behaviour‚ with the consumer playing the three distinct roles of users‚ payer and buyer. Consumer behaviour is the study of when‚ why‚ how‚ and where people do or do not buy products. It blends elements from psychology‚ sociology‚ social anthropology and economics. It attempts to understand the buyer decision making process‚ both individually and in groups. It studies characteristics of individual consumers such as demographics
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Chapter 4 Internal Scanning: Organizational Analysis Resource-Based Approach Internal strategic factors: Critical strengths and weaknesses that are likely to determine if the firm will be able to take advantage of opportunities while avoiding threats. Resource-Based Approach Resource: An asset‚ competency‚ process‚ skill‚ or knowledge controlled by the corporation. 1 Evaluating “Key Resources” VRIO Framework • Value: Does it provide competitive advantage? Rareness: Do other competitors
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A STUDY ON CONSUMER BUYING BEHAVIOUR OF MOBILE PHONES IN INDIA Synopsis of Introduction Consumer behavior refers to the mental and emotional process and the observable behavior of consumers during searching‚ purchasing and post consumption of a product or service. Consumer behavior involves study of how people buy‚ what they buy‚ when they buy and why they buy. It blends the elements from psychology‚ sociology‚ socio- psychology‚ anthropology and economics.
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INTRODUCTION TO CONSUMER BEHAVIOUR Consumer behavior is affected by a host of variables ranging from personal‚ professional needs‚ attitudes and values‚ personality characteristics‚ social economic and cultural background‚ age‚ gender‚ professional status to social influences of various kinds exerted a family‚ friends‚ colleagues‚ and society as a whole. The combination of these factors help the consumer in decision making further Psychological factors that as individual consumer needs
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INTRODUCTION Human behavior refers to the range of behaviors exhibited by humans and which are influenced by culture‚ attitudes‚ emotions‚ values‚ ethics‚ authority‚ rapport‚ hypnosis‚ persuasion‚ and genetics. The behavior of people falls within a range with some behavior being common‚ some unusual‚ some acceptable‚ and some outside acceptable limits. The behavior of humans is studied by the academic disciplines of psychology‚ socialwork‚ sociology‚ economics‚ and anthropology. Human behavior
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IEEE TRANSACTIONS ON INDUSTRY APPLICATIONS‚ VOL. 43‚ NO. 5‚ SEPTEMBER/OCTOBER 2007 1341 Unity Power Factor Control for Three-Phase Three-Level Rectifiers Without Current Sensors Bingsen Wang‚ Member‚ IEEE‚ Giri Venkataramanan‚ Member‚ IEEE‚ and Ashish Bendre‚ Member‚ IEEE Abstract—Three-level rectifiers with reduced number of switches (such as the Vienna Rectifier) to improve the input power quality of rectifier systems have been receiving wide interest in the past years. In this paper‚ a new
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A MODEL OF CONSUMER DECISION MAKING The process of consumer decision making has 3 stages: input stage‚ process stage and output stage. The input stage influences the consumer’s recognition of a product need and consists of 2 major sources of information: 1) the company’s marketing efforts (product‚ price‚ promotion and price) and the external sociological influences on the consumer (family‚ friends‚ neighbours other informal and non-commercial sources‚ social class and cultural and subcultural
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“A study on the role of perceived organizational support and job satisfaction on organizational commitment with reference to employees in Wellfit Auto Industries. “ Table Of Contents Introduction…………………………………………………….7-8 Company profile……………………………………………….9-10 Review of literature…………………………………………..11-18 Research Methodology……………………………………..19-22 Analysis…………………………………………………......22-31 Findings‚ Suggestions & Conclusion……………………32-34 Bibliography……………………………………………….35
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between cognitive and affective responses to an ad? How do cognitive and affective responses correlate with recall and recognition? Recognition and Recall Recall and recognition measures both belong to a class of methods developed to assess the level of awareness of stimuli presented at an earlier point in time. Recall refers to the reproduction of a target item experienced earlier‚ whereas recognition is awareness of having previously experienced that stimulus g. In advertising‚ awareness is generally
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