Abstract Gatorade sports drinks have consistently the most popular drink of its kind for decades now. There are several competitors that make nearly identical products‚ however‚ Gatorade always finds itself at the top of the chart in sales and produce steady sales growth each year. This paper looks at the persuasive tactics Gatorade uses to market their products and why it is so effective. The paper analyzes the demographics Gatorade targets‚ the company’s strategies for persuading those demographics
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com/journalsPermissions.nav Identification as a Mechanism of Narrative Persuasion Communication Research 39(6) 802–823 © The Author(s) 2012 Reprints and permission: sagepub.com/journalsPermissions.nav DOI: 10.1177/0093650211408594 http://crx.sagepub.com Anneke de Graaf1‚ Hans Hoeken2‚ José Sanders2‚ and Johannes W. J. Beentjes1 Abstract To provide a causal test of identification as a mechanism of narrative persuasion‚ this study uses the perspective from which a story is told to manipulate
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Can Assumptions Ruin Persuasion? Persuasion is a powerful tool with the capability of transforming or creating one’s mind‚ and it is used by numerous writers‚ even if it is not acknowledged. In order to persuade‚ one must make assumptions about the audience or reader‚ and these assumptions can be either implicit or explicit. Various assumptions will be made even before the writer starts writing; a targeted audience will be imagined which will serve as a template for the writer. When it comes to
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Introduction: Visuals are all around us. Everyday we are bombarded with images selling‚ promoting or advertising their products or services. Almost every advertisement we see today has some sort of visual aspect to it‚ a picture‚ a logo‚ an illustration etc. Whether it’s a new breakfast cereal on the market to a brand new high-speed sports car to a trustworthy life insurance offer‚ we are constantly engulfed in advertising and most of the time we don’t even realise that it is happening. Watching
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Social Influence‚ Persuasion‚ and Politics The Social Effects of Political Persuasion Mackenzie Johnson Campbell University The Social Effects of Political Persuasion Do you ever stop to think about how powerful modern day technology is? Nowadays‚ technology is way more influential and persuasive. Everywhere you look there is some kind of advertisement or promotion being broadcast by the use of technology. The overwhelming use of technology allows people to be influenced and persuaded
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Puritans are often portrayed as stiff and rigorous in their religious pursuits and are often described as fanatics‚ punishing those showing any bit of jubilation that would detract from their worship of the Almighty. Observing Puritanical behavior and ethics more closely‚ however‚ would suggest that they were not in fact always overbearing and grim zealots living in constant fear of an omnipresent monolithic God-figure‚ but instead had a complex and sometimes inconsistent relationship with sin and
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Persuasion is the power to get your way or get people to go your way. In "Julius Caesar" the conspirators use many different techniques to get people to join their cause‚ which is to overthrow Caesar. They feel that they need large numbers in order to get their point across. I feel there reasons for murdering and overthrowing Caesar were based on both logic and emotion. It may not have been the right logic or emotions but it was what the conspirators believed in. Some of the reasons they said to
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In both of Austen’s ‘romantic comedies’; ‘Pride and Prejudice‚ and Persuasion’ Jane Austen delicately provides an insight into life and social habits at the time; exploring the themes of love‚ class and money and in doing so creating a realistic and meaningful account; combining what is often comic irony‚ with steadfast morals. Both novels ardently focus on pressing social concerns of the time‚ with Austen portraying through each story; the section in society in which she is most familiar with
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The art of persuasion have been the subject to change over the decades as people change and adapt to the events and situations that are happening around them. There are three ways of knowing that act as a tool and are at the base of persuasion: emotion‚ language and reason. These ways of knowing are used extensively around us‚ in commercials‚ political speeches or in a trial advocacy. Used as tools for persuasion‚ emotion hinders the pursuit for truth‚ while language and reason advance the the search
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Chapter 18 Argumentation-Persuasion Notes: (Induction ) What is Argumentation-Persuasion? Ex: “You can’t possibly believe what you’re saying.” Ex: “Look‚ I know what I’m talking about‚ and that’s that.” Argument = verbal battle propelled by stubbornness and irrational thought with one person pitted against the other. (heated exchange) **in writing/text** Argumentation = using clear thinking and logic‚ the writer tries to convince readers of the soundness of a particular opinion on a controversial
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