400 words. Each question is followed by evaluation scheme. Questions Marks Total Marks Q.No Discuss the various stages involved in the methodology of Operations Research. Briefly 1 explain the techniques and tools of Operations Research. Operations Research Methodology Techniques and tools of Operations Research 2 5 10 5 a. Explain the steps involved in linear programming problem formulation. Discuss in brief the advantages of linear programming. b. Alpha Limited produces
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Developing a marketing plan provides the framework for direction and process in any business. It also helps establish goals and provides reasonable expectations as to the progress of a company. Developing a marketing plan is mainly divided into marketing mix‚ SWOT analysis‚ budgeting and last but not least evaluation. According to Dogra (2011)‚ the marketing mix is usually well-known by the term 4 P’s which mainly constitutes of product‚ price‚ place and promotion. A product is any item that can
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STEPS INVOLVED IN PROCESSING OF DATA IN RESEARCH METHODOLOGY Introduction After the collection of the data has been done‚ it has to be then processed and then finally analyzed. The processing of the data involves editing‚ coding‚ classifying‚ tabulating and after all this analyzation of the data takes place. Data Processing The various aspects of the data processing can be studied as follows 1. Editing of data: – This aspect plays a very vital role in the detection of the errors and
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The new-product planning process involves a series of steps from idea generation to commercialization.Idea Generation Idea generation is a continuous‚ systematic search for new product opportunities. It involves delineating sources of new ideas and methods for generating them. Methods for generating ideas include brainstorming (small-group sessions which stimulate a wide range of ideas)‚ analysis of existing products‚ and surveys. Many marketing analysts suggest that an open perspective is essential:
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The capital budgeting proposals consists of five distinct but interrelated steps: 1) Proposal generation: Proposals are made at all levels within a business organization and are reviewed by the finance personnel. Proposals that require large outlays are more carefully scrutinized than less costly ones. 2) Review and analysis: Formal review and analysis is performed to assess the appropriateness of proposals and evaluate their economic viability. Once the analysis is complete‚ a summary report
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Steps in the data preparation process. Editing involves reviewing questionnaires to increase accuracy and precision. It consists of screening questionnaires to identify illegible‚ incomplete‚ inconsistent‚ or ambiguous responses. Responses may be illegible if they have been poorly recorded‚ such as answers to unstructured or open-ended questions. Likewise‚ questionnaires may be incomplete to varying degrees. A few or many questions may be unanswered. At this stage‚ the researcher makes a preliminary
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Nutrition is a process; it is how the body puts all the processes together in order to provide what our bodies need to be healthy‚ to grow and to maintain good health while supplying all our nutritive needs. There are different stages to nutrition‚ it starts with the food we ingest‚ then it is digested‚ it can then be used and absorbed by the body and is then assimilated and finally any waste is eliminated. At the first stage of the process is ingestion and it could be argued that good nutrition
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Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute to
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TOPIC 1: MARKET-DRIVEN STRATEGY 1.1 THE STUDY OF STRATEGIC MARKETING (Page 2-3) ACTIVITY 1.1 (Page 3) Research a Malaysian company that you believe has been adopting market-driven strategies. Identify those strategies. Why do you consider this company to be successful? SEFF-CHECK 1.1 (Page 3) In your own words‚ define strategic marketing. Strategic marketing is a “market-driven process of strategy development‚ taking into account a constantly changing business environment and the need to
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Chapter 1 an overview of marketing Two facets of marketing: 1. A philosophy‚ an attitude‚ a perspective‚ or a management orientation that stresses customer satisfaction. 2. Marketing is an organization function and a set of processes used to implement this philosophy. American Marketing Association Definition of Marketing Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners
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