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    thanks to Ma’am Zeenat Jabbar‚ for her help‚ guidance and suggestions throughout the making of this project‚ they have been very useful in making this report. She helped us find new ways of being innovative and creative and discover and polish the marketing side of us. We would not have realized we had it in us to manage such creativity and stress of deadlines otherwise. This report would not have been possible without her direction‚ guidelines and cooperation. We are indebted to the persons and

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    [pic] Five-Year Marketing Strategy Plan Glacéau-Vitaminwater Prepared by‚ MKT 2310 (1) Marketing Management Group 6 Losia Ho (09019936) Rachel Ma (09017283) Maggie Kwong (08026831) Florence Ng (09012281) Tsang Hong Ming‚ Samson (08036810) Zou Yi (10503102) Contents Executive Summary 2 Company Description 3 Strategic focus 4 Situation Analysis 6 Market- Product Focus 11 Marketing Strategy 14 Financial Data and Projections 20 Control and evaluation 22

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    Care Fitness Center Marketing Plan Table of Contents 1.0 Executive summary………………………………………………………………...1 2.0 Situation analysis……………………………………………………………….. 1 2.1 Market Analysis………………………………………………………………..2 2.2 Target market…………………………………………………………………....3 2.3 SWOT Analysis…………………………………………………………………4 2.4 Competitor Analysis……………………………………………………………

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    MARKETING PRINCIPLES MKTG1205 Teachers: Caroline Nguyen Group 7A Tran Nguyen Tra Mi – s3358223 Nguyen Hoang Phu – s3360593 Nguyen Phi Phung – s3394122 Nguyen Anh Tuan – s3393096 Nguyen Thi Minh Yen – s3358076 EXECUTIVE Vinh Hao was established in 1928 and officially was appeared in Vietnamese market in 1930. Vinh Hao became the first company in Vietnam which provided the mineral water bottles and obviously they were a market leader at that time. Vinh hao water was taken from high quality

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    by investors due to its inability to effectively carry out its marketing program. Consequently it is seeking the help of Polianitis Marketing Company Pty Ltd to develop a professional marketing plan which will help the business achieve it’s objectives more effectively and efficiently‚ and inevitably regain there iron fist reign on the soft drink industry. When establishing a re-birthed marketing plan every aspect of the marketing plan must be critically examined and thoroughly researched. This consists

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    ------------------------------------------------- Company G ------------------------------------------------- 3-Year Marketing Plan for Company G Introduction Company G is a highly regarded and established electronics firm. As a company we’ve been successful in the small appliance market for a number of years. Our product line for this three year marketing plan is the ‘Healthy Hair Flat Iron’. The HHFI is a new and innovative iron that allows users to achieve beautiful flat ironed hair

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    Five-Year Strategic Marketing Plan Wal-Mart Inc. A Marketing Plan Presented By: Justin Ravari Table of Contents Page 1. Company Description 1 2. Strategic Focus and Plan 2 Mission 2 Goals 2 Competitive Advantage 2 3. Situation Analysis 4 SWOT Analysis 4 Industry Analysis 6 Competitor Analysis 6 Company Analysis 7 Customer Analysis 7 4. Market-Product Focus 8 Marketing and Product Objectives 8 Target Markets 8 Points of

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    Company G 3-Year Marketing Plan Table of Contents Introduction Company G is a green initiative company that is primarily focused on the health and wellness of society and how to live a more relaxed life while helping to reduce the abuse of natural resources and the waste we produce. While we are beginning our processes for invention one product we would like to start with is the “motion sensor lotion bottle” this would be used primarily by massage therapist and estheticians who need ease

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    Marketing Plan

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    goodness every Coke-lover wants. We are preparing to serve our target market that comprises of teenagers‚ young adults‚ adults who belong to social classes of A‚ B‚ and C who need their daily dose of energy. Our objective is primarily to have a profitable year as its initial term of operation. Along with this is our secondary objective which is the want for an established and lucrative relationship with our soon-to-be loyal consumers. This would be possible because of the fact that Coca-Cola products became

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    Company G 3- Year Marketing Plan MKT1 Table of Contents Introduction ……………………………………………………………………………….3 Mission Statement ...………………………………………………………………………3 The Product ....…………………………………………………………………………….3 Consumer Product Classification …...……………………………………………3 Target Market ……………………………………………………………………………..3 Competitive Situation Analysis …………………………………………………………..4 Analysis of Competition using Porter’s 5 Forces

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