NAME: ABHAY A GANDHI GROUP : 22 ------------------------------------------------- TNS SHOWER GEL CASE POSITIONING MAP BRAND 7.3 BRAND 8.1 BRAND 7.4 BRAND 6.2 BRAND 3.3 BRAND 4.1 BRAND 7.1 BRAND 3.2 BRAND 5.1 BRAND 2.2 BRAND 3.1 BRAND 4.2 BRAND 1.1 BRAND 7.2 BRAND 2.3 BRAND 2.1 BRAND 1.2 BRAND 6.1 Shelf-Space 0.2 Private Label 1.2 0.8 0.0 0.6 1.4 1.8 1.0 Price/Volume 0.4 1.6 ≥0‚3l <0‚3l and ≥ 0‚25l Unit Size <0‚25l Economy Packs Middle of the market
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AQUALISA QUARTZ: SIMPLY THE BEST SHOWER CASE STUDY ANALYSIS Assignment issues discussion Question-1: What is the Quartz value proposition to the plumber? To consumers? Answer: Value proposition to customer: • Efficient the reliable water pressure • Efficient and reliable temperature control. • Easy to use. This can be used by children‚ elder person as they don’t need to worry about valve adjustment. Value proposition to Plumber as follows:
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How does Cayte Williams try to persuade the readers to her point of view? You will need too need consider: Content / arguments presented; The effects of linguistic features; Presentational devices. The article ‘Sun Vampires’ appeared in The Big Issue in May 1997. The Big Issue is aimed at a wide audience‚ including the younger generation‚ and is an effective way to reach the youth through a magazine‚ including young adults using tanning beds. The Big Issue is sold by the homeless on the
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YOUNGME MOON Aqualisa Quartz: Simply a Better Shower By: Marjan Hozjan Ljubljana‚ February 2007 -------------------------------------------------- 1. Conduct a situation analysis a) Customers (segmentation‚ characteristics) According to the HBS case (p.2-3)‚ shower buyers in the United Kingdom fall into one of three pricing segments: premium‚ standard and value segment. Consumers in the premium segment typically shopped in showrooms; they took for granted high performance and service
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“As I Grew Older” Are all men really created equal? The speaker in the poem “As I Grew Older” written by Langston Hughes certainly doesn’t think so. As the title suggests‚ the speaker was still growing and learning‚ so he couldn’t have been a wise man‚ though he still could be from a child to an adult. The poem’s title not only suggested the age of the speaker‚ but also clarified the
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Synonymy in English Learning objectives: after you have studied the material you should be able to: 1. Define the notion of "synonymy"‚ give the definition of the term "synonyms" by Russian and foreign linguists. 2. Speak on the criteria of synonymy‚ the sources of synonymy and the main synonymic patterns. 3. Give the classification of synonyms (ideographic‚ stylistic‚ absolute). 4. Analyze the entry (article) from a dictionary of synonyms. Literature to be studied: • "English Word"
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Through many of his poems‚ William Carlos Williams presents the reality of poverty among a great portion of the American society. Within Williams’ work of Selected Poems‚ he not only reveals the trapped lifestyle of those living in poverty‚ but he also represents the horror of the war between social classes along with the coinciding war on the poor. Williams’ use of plutonic images among these poems provides powerful meaning to his argument of American societal values‚ claiming the men of America
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The ’Sun Vampires’ is an article by Cayte Williams outlining the dangers of using sun beds; addiction to sun beds and portrays the people who use sun beds as foolish. The article was printed in ‘The Big Issue’‚ which is most commonly sold by the homeless to earn money. ‘The Big Issue’ is targeted towards young casual readers who have knowledge of current affairs and have general concerns for society. The main message put across in the article by Cayte is that they are dangerous and can become
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2014 Hope & Redemption after WWII Prompt: Discuss how William Wyler’s The Best Years of Our Lives is an examination of the confusion and emotional turmoil experienced by American military servicemen and their families during the aftermath of WWII. Explain how the film’s focus on the three veterans- Al‚ Fred‚ and Homer- offers a sense of hope and redemption for them‚ their loved ones‚ and all of America. Thesis: William Wyler’s The Best Years of Our Lives is an examination of the emotional turmoil
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receive an education because you basically don’t learn anything. If professors keep making it easy for students to receive an easy A‚ education wouldn’t matter at all‚ and diplomas would become much weaker and valueless as the years go by. However‚ I disagree with why colleges shower their students with A’s because in my college it isn’t easy to get an A‚ you actually have to work very hard and show lots of effort to receive an
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