(Avis Budget) is principally engaged in the business of rental cars and trucks in the global vehicle rental industry. The company operates under two brands namely Avis and Budget. The Avis operations of the company includes car rental to the premium commercial and leisure purpose in travel industry. The Budget operations includes rental car supplier to the price-conscious travelers. The company operates at approximately 6‚500 car and truck rental locations in the US‚ Canada‚ Australia‚ New Zealand‚
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BUS 611: Enterprise Rent-A-Car Case Questions 1. Rental car companies provide the use of a car for their customers‚ but what did Enterprise do to create a unique rental experience? How has Enterprise established a competitive advantage over its competitors? All companies provide customers with a car to drive but Enterprise took a unique approach to the car renting experience. Although Enterprise is the largest and possible most well-known rental car company‚ they focused on giving each customer
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ability to find a car within a short distance‚ choose which model of car he wants‚ and reserve the car. When a car is rented through Zipcar‚ the insurance and gas cost are already included in the rental price. Other car rental companies have centrally located branches that may be far away from the customer and/or difficult to travel to. This is a very important difference since most customers are renting a car because they do not have access to a car. This makes traveling to a rental branch very difficult
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Hertz’s company history and financial statements‚ we believe that they would be a prime target for a leveraged buyout. In the United States‚ Hertz is a top three competitor in the rental car market in terms of revenues‚ mainly competing with Enterprise Rent-A-Car and Avis. Plus‚ Hertz is currently the leader in the airport rental segment in the U.S. and Europe. This segment was estimated in 2005 to be approximately 79% of the total U.S. RAC revenues. Moreover‚ Hertz’s HERC segment ranked third in terms
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Introduction: The simulation developed a knowledge of pricing by managing a rental car operation in Florida and developing a pricing strategy keeping the competitor in mind. The simulation involved three regions Oriando‚ Tampa and Miami‚ which vary in market dynamics‚ size and customers. The focus is competition between two car rental companies and the simulation last up to 12 months. I had to set weekday and weekend price for the entire three regions for each month and make a fleet decision. Description:
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Enterprise’s success in the local car rental market? It’s hard to believe that Avis/Hertz would be able to replicate Enterprise’s success (at least in the near term) in the local car rental market. Given their current dominance in the market‚ relationships with auto shops/dealerships/insurance companies‚ and reservation system’s direct interface with insurers‚ Enterprise is the most well positioned car rental company for discretionary and insurance repair/replacement rentals. Dominance - Enterprise initially
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you need rental Insurance while renting a car? Well if you ever rented one ‚ even if its just for a while. You may need one for vacation or while your car is broke down. Im sure you have been asked to take out insurance. While taking out insurance on the rental and is a good thing to have sometimes‚ but much of the time it runs into some pretty steep prices. The insurance you pay for you may not even need. Before you break out that checkbook and give them a hefty amount that many car rentals collect
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II. Operations Products (Service) The company provides a service‚ mainly vehicle rental‚ to replace a customer’s damaged or out of service vehicle. This service has been around for awhile‚ in this case since 1957‚ and appears to be in the mature phase. A case could be made that in the case of Enterprise‚ the service of vehicle rental is still in the growth phase since annual revenue‚ fleet size‚ employee size‚ and the number of locations has grown every year since the founding of the company
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Zipcar’s customer-friendly and disruptive business model is what makes it unique. They leverages accessibility‚ make it available close to where people live or work and need access to vehicle‚ which is one of the threat of car renting. The company also allows the members to use a car when required‚ which provides true flexibility. Supported by advanced technology (RFID System r)‚ its vehicles are easy and readily available to use. Besides‚ the flat organizational structure makes it flexible and able
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Alternative Fueled vehicles as rental cars Lotus Car Rental (LCR) is on the move to making a very wise decision. LCR has successfully operated its business for a number of years. Today’s competition among Budget Car Rental‚ Avis‚ and Enterprise does not measure up to the services and advancement that LCR has displayed. With consumers making more advances toward environmentally friendly cars‚ alternative fuels for vehicles are a better choice. The assessment prepared for the Chief Financial
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