Susan Fournier is a professor of marketing at Boston University. Giana M. Eckhardt is a professor of marketing at Royal Holloway‚ University of London. Fleura Bardhi is a professor of marketing at City University London. Can an auto rental company fully integrate its car-sharing start-up without losing customers? by Susan Fournier‚ Giana M. Eckhardt‚ and Fleura Bardhi The Experts Marc McCabe‚ product and business development lead‚ Airbnb Illustration: Antony Hare Andre Haddad‚ CEO of RelayRides
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services; it is similar to a web portal‚ providing comparative pricing from an assortment of service companies It first gained prominence for its Name Your Own Price system‚ where travelers would name their price for airline tickets‚ hotel rooms‚ and car rentals. The price would be compared to undisclosed prices in the Priceline database‚ with the purchaser knowing the location and name of the
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since the individual’s GDP in these countries is one of the highest worldwide. Many factors qualify this environment to be a suitable place for rental car business; since Europe is one of the most strategic hotspots in the business world nevertheless it’s an attraction to many tourists. The recession period in tourism in general‚ and rental car industry due to the 9/11 attacks. Political- Legal: The 7 days return policy‚ ruled by the Office of Fair Trading (OFT) which stated that easyCar
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Aspects of Software Engineering CE00325-1-ASE Group Assignment Car Rental System Anahid Ehtemami TP022064 Law Kuo Jian TP018939 Dushan Rajapaksha TP017256 Mohammed Abdulwahab _________________________________________________ Deadline: 25.10.2010 Contents Acknowledgement 3 Introduction 4 Feasibility 5 Schedule feasibility 5 Gantt chart 6 Workload matrix 6 Requirement Analysis 7 Fact finding 8 Questionnaire 8 Interviews 8 Questionnaire Feedback Analysis 9 Interview
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relevant economic features): Through the development over the past decades‚ car rental industry is currently valued at $38 billion and is popular not only in western world‚ but also in emerging markets. Car rental industry primarily serves people who require a temporary vehicle‚ for example those who do not own their own car or travelers who are out of town. Traditional Way: Typically customers can rent a car through car rental agencies‚ companies that rents out automobiles for short periods of time
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Table of Contents Table of Contents 2 Candidate Details 3 Assessment – BSBADM406B Organise Business Travel 3 Competency Record to be completed by Assessor 4 Activities 5 Activity 1a 5 Activity 1b 6 Activity 1c 7 Activity 2a 8 Activity 2b 9 Activity 2c 11 Activity 3a 13 Candidate Details Assessment – BSBADM406B OrganiseBusiness Travel Please complete the following activities and hand in to your trainer for marking. This forms part of your assessment for BSBADM406B Organise Business Travel. Name:
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Growing Stage 16 2. Maturity Stage 17 Conclusion 18 References 19 Executive Summary America car rental company‚ Hertz corporation is going to enter the Chinese market by doing Joint Venture with eHi Auto Services Co.‚ Ltd‚ which is second largest car rental company in China. By using Joint Venture‚ Hertz and eHi Auto Services Co.‚ Ltd can compete with the first largest company‚ China Auto Rental Holdings Inc. and our services will be competitive in this market. In the environment analysis
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THE INFLUENCE OF INTERNAL MARKETING ELEMENTS ON BRAND IMAGE OF SELECTED CAR RENTAL COMPANIES IN SOUTH AFRICA STUDENT NAME XXXXXX (student number) Thesis submitted in fulfilment of the requirements for the degree PhD in Marketing Management in the Faculty of Management at the University of Johannesburg JOHANNESBURG September 2009 Supervisor: Prof xxxxx Co-supervisor: Dr yyyy Table of contents ____________________________________________________________________________
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Introduction EasyCar belongs to the easyGroup family of companies‚ founded by Stelios. Stelios entered the business with a low cost air carrier easyJet‚ the first flight being between Luton and Scotland in 1995. easyJet put forth a business model that strived to give the lowest cost product to the consumer by cutting down costs through the use of internet only reservation‚ simple point to point flights and yield management policies. As the airline evolved in to a “brand”‚ Stelios extended the brand
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Abstract In this report we are going to reflect upon the business strategy of an American car sharing company called Zipcar. Business strategy determines the long term success of a company‚ the way they try to distinguish themselves in the market and how they achieve a competitive advantage. Zipcar is an innovator in the field of car sharing‚ but they still face fierce competition from car rental agencies and car ownership. This report looks to analyze their strategy in order to help them improve it
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