Application of a Case Study Methodology by Winston Tellis+ The Qualitative Report‚ Volume 3‚ Number 3‚ September‚ 1997 (http://www.nova.edu/ssss/QR/QR3-3/tellis2.html) -------------------------------------------------------------------------------- Abstract In the preceding article (Tellis‚ 1997)‚ the goals and objectives were presented and explained in detail. In this article‚ the methodology to accomplish those goals and objectives will be examined. The reader will become familiar
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CASE DESCRIPTION The primary subject matter of this case concerns receivables management. Secondary issues examined include the impact of a client’s financial distress on a firm’s cashflows; the use financial accounting data to challenge a firm’s going concern principle and the formulation of new business strategies when the unexpected happens to a firm. The case is appropriate for first year graduate level. The case is designed to be taught in two class hours and is expected to require five
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How to analyse a case study Case studies offer descriptions and data of situations‚ from which you have to: Firstly‚ • Identify the key points or issues • Weigh up the situation • Consider the information you do and don’t have Before you can‚ • Define the problem/issues to be addressed precisely • Outline the objectives: the desirable outcomes • Identify resources/techniques helpful to opening up the case study • Generate ideas or alternative solutions Then
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Iridium Case Study Iridium is a famous case in which Motorola and other well known companies invested about $5 billion in a satellite venture that would enable a person to use his cell phone around the world. The investment included more than $2.2 billion in debt. Soon after operations began‚ the company declared bankruptcy and its assets were ultimately sold for only $25 million‚ leaving the lenders with a total loss. It is obvious that projections made by the company and endorsed by the most
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EFB340 – Finance Capstone DOING CASE STUDIES INTRODUCTION Finance Capstone case studies are aimed to introduce you to a real-life work environment which is largely unstructured. You are required to do 4 cases relating to the 4 topics (modules) outlined in the Week One document and Lecture 1. While the first three cases are the responsibility of the entire group‚ the fourth case (the technical paper) is the sole responsibility of the individual. In this way‚ you will obtain experience at
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MGMT 2383 Case Study Analysis Group# 6 Date: June 3th‚ 2013 What are the main issues in the case? From the case of Fran Hayden Joins Dairy Engineering ‚ it imply that every employee in the company like Fran should understand how to perform a basic job as a office clerk in the company . In the case‚ she getting trained from the really basic level to higher level. She was assigned to join the management information system for training which cause lack of motivation. She has been
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CASE STUDIES Britannia NutriChoice Case Study Realigning a successful health positioning with the demands of Indian consumers’ changing lifestyles Reference Code: CSCM0310 Publication Date: April 2010 DATAMONITOR VIEW Catalyst Britannia NutriChoice has become a pioneer in the Indian biscuit market by offering the elusive combination of a ‘health with taste’ value proposition to an emerging set of health-conscious and discerning consumers. This case study analyzes the evolution of the NutriChoice
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Business Case Development Guidelines Introduction Any request for funds in support of activities that are essential to a business unit’s base activities may be considered for incremental program funding and are driven in response to: Documented user needs Work process changes Information systems changes Significant network or technology enhancements Quality and service improvements Major operating efficiency improvements Market‚ Technical or concept trials The Business
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www.emeraldinsight.com/0007-070X.htm BFJ 106‚3 CASE STUDY 228 Online branding: the case of McDonald’s Jennifer Rowley School for Business and Regional Development‚ University of Wales‚ Bangor‚ UK Keywords Internet‚ Corporate branding‚ Customer relations‚ Marketing communication Abstract This article explores the approaches to the delivery of brand messages through a Web site‚ taking one of the leading brands‚ McDonald’s‚ as a case study. The role of brands and branding in the new economy
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