Unit 20: Promoting Health Education- P1 In this unit I am going to explain three different approaches to promoting Health Education the three approaches I am going to explain are Mass Media‚ Community development and Two way Communication. The first approach to promoting Heath Education is Mass Media. -Mass media-any written‚ printed‚ visual‚ electronic‚ auto-visual media developed to reach mass audience and the public. -Audience segmentation-division of a population into a more homogenous
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Introduction- Uses and gratification theory The Uses and Gratifications Theory is a famous approach to understanding mass communication. It is an audience-centered approach to media study focusing on the uses to which people put media and the gratifications they seek from that use. (Baran‚ S.J.‚ Daris‚ D.K.‚ 2006) It emphasizes the audiences rather than the actual message because it more focuses on what audiences will do with the media instead of what media does to the people. Blumler and Katz’s
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Is it important for media to represent its viewers? Give examples from one media form‚ i.e. Television‚ newspapers‚ radio‚ internet broadcasts etc. It very often that a person turns on a television to watch programmes without really analysing the characters they see in the shows. As viewers‚ we mostly ingest what we see as pure entertainment. So is not always obvious to us about how certain groups of people are being portrayed in the media‚ what sort of messages are being implied‚ or the
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The 20th century has witnessed dramatic developments in the history of media communications as well as human society. During the first half of the last century‚ electronic media such as the telegraph‚ radio and television to name a few were invented and became prevalent. Afterwards‚ the internet came into being and developed at an unprecedented rate to the point where it is now widely accepted that human history has entered into an information age. As claimed by a number of scholars‚ the appearance
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In what ways has the ‘new media’ and the changing technology of political reporting affected its quality and availability? Over the last decade there has been a significant change in the way in which the media industry reports political news to their audience. With newspaper popularity decreasing‚ the computer and television industry are gaining larger audiences at a fast rate. Therefore‚ this rise of new media has made news reporting quicker and more accessible to readers through the use of technology
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The classic definition of “media audience” is people who consume the media‚ in the past‚ they are readers who reading newspapers or magazines‚ and listeners who listening to the radio. Nowadays‚ media audience can be viewers who watching television program of users who surfing on the internet. And there are two views of “media audience”‚ on the one hand‚ some discourses note that audience is passive‚ which means media dominant audience reactions and feelings. On the other hand‚ more researchers believe
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Communication‚ Media and Public Relations MA October 2013 Intake Assignment 1‚ Option 1 Choose any two of the different traditions of media research which have been identified in Module One of the course. Discuss their respective strengths and weaknesses‚ and critically compare their contributions – actual and potential – to any given media – related topic or issue of contemporary concern. Student’s Name: Tutor’s Name: Holliger Joane Tracy Simmons Assignment handed in on the 23rd
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Topic: Compare functionalism and critical theory perspectives on media and society. Which could be the most appropriate approach to understand the media role in Malaysia? Please elaborate with examples There are many theories‚ approaches or model to look at the perspective of media and society in Malaysia. In order to understand media and society in Malaysia‚ we have to look at the meaning of Functionalism Theory and Critical Theory on mass media and society. Functionalism theory attempt
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ATS 1304 : CONTEMPORARY TELEVISION STUDIES ASSIGMENT 1 TUTOR: CYREN WONG TUTORIAL: WEDNESDAY 2PM ATS 1304 : CONTEMPORARY TELEVISION STUDIES ASSIGMENT 1 TUTOR: CYREN WONG TUTORIAL: WEDNESDAY 2PM Article 1 The cast of Sex& the City (S&C) represent a continuum of women’s viewers and dilemmas when it comes to sex‚ love and dating. The range of perspectives may be one of the reasons why S&C sparks so much interest‚ enthusiasm and criticism. (S&C) serves as a medium
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A Mediated World: A Study on the Media Equation Theory John Nolan Pelosi University of Kentucky A Mediated World: A Study on the Media Equation Theory We’ve all done it. Whether it is aggressively screaming at the sports team you are watching on television‚ or frantically warning the victim of a horror movie not to open the door‚ everybody responds to mediated communication systems. However‚ the majority of mass media viewers are unaware of just how often they are actively responding
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