Northeast of Brazil This report analyses Unilever Brazil and provides a full marketing plan for the expansion of Unilever into the northeast of Brazil. First‚ a situational analysis is performed‚ followed by a strategic analysis and final a market and 4Ps analysis of the strategic recommendation. 1. Situational Analysis Unilever Brazil In the section an analysis of the market facing Unilever is preformed that includes an assessment of the company‚ customers‚ competitors and external market environment
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KHAN) Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps‚ detergents‚ shampoos‚ toothpaste‚ shaving products‚ shoe polish‚ packaged foodstuff‚ and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return. A major portion of the
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RURAL INDIA THERE’S an interesting way of putting rural India into perspective. If India’s population‚ as per the 1998 estimates of the United Nations Population Division‚ is 982‚223‚000‚ then rural India‚ taken as 73.3% of India‚ is 719‚969‚459. Divide that by the estimated total world population of 5.9 billion‚ and rural India becomes 12.2% of world population. Forget all of us sitting in the cities (4.4% more) -- 12.2% of the world lives in rural India. Which‚ given our effective lack of
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business plays its role at the end of distribution channel. Consumer buying behaviors can be comprehended by observing how someone interacts and reacts to the marketing mix. According to Cohen (1991)‚ company determines the decisions related to the 4P (Product‚ Place‚ Promotion‚ and Price) by focusing to its
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Because of the vastness of the variety of products produced by Procter and Gamble‚ they have several different competitors‚ although of course these competitors do not compete in all the same industries. The industries that P&G compete in include food‚ personal care‚ business services‚ commercial cleaning and facilities management services‚ consumer products manufacturers‚ and cleaning products. For example‚ P&G makes Pringles‚ whose competitors are basically any chip products‚ including the local
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The term Sales Promotion broadly refers to all those promotional activities which are undertaken to stimulate interest‚ trial or purchase of a product by the end user or other intermediaries in between. Besides advertising and personal selling‚ all other activities undertaken to promote a product can be classified under sales promotion! | |According to the Institute of Sales Promotion‚ "Sales Promotion comprises that range of techniques used to attain sales or marketing objectives in a cost effective
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we are referring to products carrying the same brand name that fit within the same product category and offer similar solutions to customers’ needs. Procter & Gamble‚ one of the largest consumer products companies in the world‚ markets Tide laundry detergent in several different packaging sizes (e.g.‚ 50oz.‚ 100oz.‚ 200oz.)‚ in different forms (e.g.‚ powder‚ liquid) and with different added features (e.g.‚ softener‚ bleach). Tide’s product line consists of over 100 different versions of the product
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CHAPTER I 1.1 INTRODUCTION: Employee welfare is an important facet of industrial relations‚ the extra dimension‚ giving satisfaction to the worker in a way which even s a good wage cannot. With the growth of industrialization and mechanization‚ it has acquired added importance. The workers in the industry cannot cope with the pace of modern life with minimum sustenance amenities. He needs an added stimulus to keep body and soul together. Employees have also realized the importance of their
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chemical. When finished with this experiment rinse the pipet well and return it to the Auxiliary Bag for use in future experiments. Name the items tested and record their results. Household Chemicals|Well No.|Observations of the Reaction| Tide Detergent|G12 |Light greenish - neutral| Glass Plus (generic Windex)|E12 |Blue –
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Pampers®. -in 2001‚ Proctor & Gamble creates Connect + Develop to completely leverage internal & external innovation assets. The above inventions are just a sample of tens inventions by P&G through 180 years since 1837. Those great inventions such as; Tide and Pampers are because of the HR policy of the company to hire talented employees through a unique hiring processes. By using this hiring system‚ the company can choose‚ from the candidates‚ the employees who have the ability of critical thinking
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