Political 1 2.1.2 Economic 1 2.1.3 Social 1 2.1.4 Technological 1 2.1.5 Natural 2 2.2 Industry Analysis 2 3. Internal Analysis 3 3.1 Current Customer Analysis 4 3.2 RBS’s goals 4 3.3 Current Positioning 4 3.4 Financials 4 3.5 4Ps 4 4. SWOT 6 5. Key Success Factors 7 6. Core Problem 7 7. Objectives 7 8. Solutions 7 9. Criteria Evaluation 8 10. Recommendation & Justification 8 11. Implementation Plan 8 12. Contingency Plan 9 13. Appendix 10 Background |Industry
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example of a real organization‚ and how the organization implements each element to attract as many customers as possible. Elements of Marketing Mix: Product‚ Price‚ Place‚ and Promotion The elements of marketing mix are popularly known as the “4Ps”; they are product‚ place‚ price‚ and promotion. Organizational managers and their staff can easily control these four variables to serve their customer base better (Ehmke et al.‚ n.d.). Managers must searcher for products that meet their customers’
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TABLE OF CONTENTS TABLE OF CONTENTS…………………………………………………………………………..I 1. BACKGROUND…...…………………..…………………………………………………….....1 2. BRANDING STRATEGIES……………………………………………………………………2 3. PRODUCT MIX…………………………………………………………………………….......4 4. ALTERNATIVE STRATEGIES……………………………………………………………….5 5. PRODUCT INNOVATION……………………………………………………………….……7 6. PERSIL PEN……………………………………………………………………………………8 7. CONCLUSION………………………………………………………………………………..10 LIST OF REFERENCES…………………………………………………………………………11 APPENDIX……………………………………………………………………………………
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in which we live and work to prosper."(Procter & Gamble mission statement‚ 2013) P&G is the world’s largest maker of consumer products and its business can divides into two global units which is beauty & grooming care and household care such as detergent‚ soap‚ toiletries‚ cosmetics‚ fragrances‚ beauty care‚ health care and others. P&G focus on five core strength which is consumer understanding‚ scale & innovation‚ brand-building and go-to-market capabilities. Top competitors of P&G Company are Unilever
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Hydrogen Peroxide & Inorganic Peroxy Compounds Hydrogen Peroxide Hydrogen peroxide (H2O2) is the simplest peroxide (a compound with an oxygen-oxygen single bond). It is also a strong oxidizer. Hydrogen peroxide is a clear liquid‚ slightly more viscous than water. In dilute solution‚ it appears colorless. Reactions Decomposition Hydrogen peroxide decomposes exothermically into water and oxygen gas spontaneously: 2 H2O2 → 2 H2O + O2 This process is thermodynamically favorable. It has
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TABLE OF CONTENTS EXECUTIVE SUMMARY . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 INTRODUCTION . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 I. COMPANY ANALYSIS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 a. Mission objectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 b. Company
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Fast MovinFastMovingConsumerConsumerGoodsGoods (FMCG)(FMCG) 1 Dissertation Report On Buying Behavior of FMCG Products Submitted To: Submitted By: Prof. R.P.Singh Vandana Chandra Director (ABS) MBA (Agri-Business) AMITY University AMITY UniversityLucknow Campus Lucknow Campus Under the supervision of: Mr. Ashish Chandra Faculty Guide (ABS) AMITY University Lucknow Campus Acknowledgement I consider my proud privilege to express deep sense of gratitude to Prof. R.P.Singh for his
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Chemistry Introduction Objective: The goal of the chemistry unit is to teach students how to identify when a chemical reaction has occurred. The students should be able to watch a process and determine if a chemical reaction has occurred. They will see (and usually perform) reactions demonstrating every type of chemical change. Background: Chemistry is the study of chemical reactions as a result of molecular interaction. There are four ways to determine if a chemical reaction has occurred
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tables. First a coil had to be made out of copper‚ which would serve as the burner for the detection system. A pipet was used as the column to put the solid stationary substance into. The solid phase in this experiment was Tide. The pipet was filled with Tide detergent and cotton was inserted in both end of the pipet. The column was then secured horizontally to a ring stand using clamps. The tip of the column should be in a vertical position. The copper coil is then placed in the vertical
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chapter Part 3: Designing a Customer-Driven Marketing Strategy and Integrated Marketing Mix 7 Customer-Driven Marketing Strategy Creating Value for Target Customers Previewing the Concepts So far‚ you’ve learned what marketing is and about the importance of understanding consumers and the marketplace environment. With that as background‚ you’re now ready to delve deeper into marketing strategy and tactics. This chapter looks further into key customer-driven marketing strategy decisions—how
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