benzene sulfonates (LAS) for laundry detergents‚ light-duty dishwashing liquids‚ industrial cleaners‚ for household cleaners. In India IOCL’s Gujarat Refinery‚ Reliance Jamnagar Refinery too produces LAB for companies like Nirma‚ P&G‚ and Godrej. LAB History ‚Uses and Properties:- In 1939‚ the soap industry began to create detergents using surfactants that were supplied to the soap manufacturers by the petrochemical industry. Because the synthetic detergents produced from these surfactants were
Premium Soap
A Comparative Analysis on the Effectiveness of Champion and Pride as Cleaning Detergents By: Solis‚ Sharel Leigh DS. Tan‚ Ma Get M. Teacher: Ms. Regilyn Navarette Acknowledgement We would like to dedicate this experiment we did to every mother‚ nannies‚ maids‚ and the likes who work hard each and every day or our lives. They‚ who sweat a lot just to give us fresh‚ newly-washed and sweet
Premium Laundry detergent Laundry
HER JANUARY-FEBRUARY 1991 Marketing Is Everything by Regis McKenna he 1990s will belong to the customer. And that is great news for the marketer. Technology is transforming choice‚ and choice is transforming the marketplace. As a result‚ we are witnessing the emergence of a new marketing paradigm - not a "do more" marketing that simply turns up the volume on the sales spiels of the past but a knowledge- and experience-based marketing that represents tbe once-and-for-all death of the salesman
Premium Marketing
research concerning growth opportunities in the low-end detergent market in Northeastern Brazil. This report will deal with the issue of whether an entry in the low-end Northeast is profitable for Unilever‚ or if it should rather refrain from entering this market. It is divided into six parts and provides the reader with the following information: the relevant economic factors‚ the current social situation and consumer behavior concerning detergent consume and washing habits‚ the main industry players
Premium Laundry Laundry detergent Brazil
take up 50%) The self-reference criterion has important implications for international marketing reference criterion and discusses its implications for each element of the marketing mix. Use examples to explain. - Culture * SRC concept link to 4Ps * Religion‚ value‚ language‚ political‚ education (determinants) * Strategy – Standardization (ethnocentric) Explain the main arguments for and against the customization of the marketing communication campaign in overseas markets. Use examples
Premium Marketing
success of a company when positioning a product to society depends largely on a good marketing strategy. A key part in the process of establishing a marketing strategy is the application of 4ps. But What are the 4ps?‚ What is the benefit of knowing them?. This test will try to provide the theoretical information of the 4ps‚ in order that the reader answers these questions and is motivated to the deepest investigation of this important topic in marketing. Desarrollo: Marketing originated with the application
Premium Marketing
beginning. In 1969‚ Karsanbhai Patel tries his hand at making phosphate-free detergent powder. The product was named as Nirma (after Mr. Patel’s daughter Nirupama)‚ a brand which today commands a value of Rs.4‚840 crore. The product line of Nirma holds an array of consumer products ranging from cosmetics‚ soaps‚ detergents‚ salt and soda ash. Along the way‚ the Nirma brand name has become almost synonymous with low-priced detergents and toilet soaps. Earlier the product was packed in polythene bags and
Premium Marketing Advertising
the Iron Age and the Bronze Age‚ according to the level of chemical endeavor of that time. The content in this report will comment on the various implications of science on society and the environment‚ such as the use of CFCs‚ the use of soaps and detergents‚ shrinking world resources‚ eutrophication‚ heavy metal pollution and poisoning‚ and the role of chemists. The information in this report was obtained from a wide variety of resources‚ as in the bibliography‚ which have each been assessed for their
Premium Ozone depletion Chemistry Ozone
product brands are an SBU. They have over eight different kinds of laundry detergent that are in the U.S. and six brands of the shampoo and hand soap each. P&G also has toothpaste‚ paper towels‚ and tissue that fall in that four brand category with the dishwashing detergents. And then there are the deodorants‚ floor cleaners and skin care potions which each have three brands. I’ve chosen to analyze the Dawn which is a dish detergent. Dawn is in competition with some of the other household care products
Premium Procter & Gamble Brand Marketing
Table of Contents EXECUTIVE SUMMARY i PRODUCT 1 The new product process 1 1.1 Stages in the new-product process 1 New product strategy development 2 Objectives of the stage 2 Identify Markets and Strategic Roles 2 Cross-functional teams 2 Idea generation 3 Customer Suggestions 3 Employee and Co-worker Suggestions 3 Research and Development Breakthroughs 4 Competitive Products 4 Screening and evaluation 5 Internal Approach 5 External Approach
Premium Marketing Marketing research