MM1 CASE STUDY SUMMARY THE FASHION CHANNEL-Introduction 1. The Fashion Channel (TFC) is a cable TV network 2. It was founded in the year 1996. 3. Jared Thomas is the CEO. 4. Experienced constant revenue and profit growth above the industry average. 5. Almost 80mn U.S. households subscribed to cable and satellite TV. 6. In the beginning of 2006‚ the company started facing stiff competition from other networks. 7. In July 2006‚ Dana Wheeler was appointed as VP of TFC. PROBLEMS: TFC was facing
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Lateral and Vertical Thinking De Bono (2010) in ‘Lateral and Vertical Thinking’ explains the positive and negative features of the two ways of people’s thinking‚ and he tries to clarify it by giving examples. The core advantage of the lateral thinking is the overcoming styptic assumptions and understanding the problem in an completely different way (De Bono‚2010). On the other part‚ vertical thinking is the way of thinking by exact and logical reasoning of the situation. So‚ the vertical thinkers
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Assignment 1: The Fashion Channel 1) If TFC were on a BCG matrix they would fall into the category of a star. They have high market share and high business growth rate. They are the leaders in the fashion niche and should generate large amounts of revenue but need to continue to invest in their channel to ensure it stays profitable. 2) TFC is currently facing 4 critical challenges: Who to market to? Should TFC segment their target market into the four clusters of Fashionistas‚ Planners and
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Course: Marketing Management MBA 752 Case: The Fashion Channel The Fashion Channel should choose scenario 3 as the strategy of market segmentation with the goal of increasing its industry standing. They should do this for the following reasons: 1) to make maximal profit in expected advertising revenues and return on investment‚ 2) to capture significant piece of market share in the chosen target market‚ and 3) to increase their Cost Per Thousand Impressions (CPM) on advertising revenue.
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is Fashionistas and market data is a research study on customer satisfaction with cable networks if I were Dana Wheeler. The goal is building on the momentum TFC had created to date and stave off any competitors trying to make inroads. For the channel that needs to obtain competitiveness advantage‚ it is important to attract Fashionistas including highly valued demographic groups and increase customer satisfaction of the segment. 2. Consider 3 primary options presented. Discuss the pros and
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Module 9 Non-conventional machining Version 2 ME‚ IIT Kharagpur Lesson 36 Ultrasonic Machining (USM) Version 2 ME‚ IIT Kharagpur Instructional Objectives i. ii. iii. iv. Describe the basic mechanism of material removal in USM Identify the process parameters of USM Identify the machining characteristics of USM Analyse the effect of process parameters on material removal rate (MRR) v. Develop mathematical model relating MRR with USM parameters vi. Draw variation in MRR with different process
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Simple Vertical Boiler Simple vertical boiler is a boiler which is constructed vertically and produces steam at low pressure and in small quantities. Therefore simple vertical boiler is used in low power generation or in places where space is limited. Construction of this boiler type is shown in Figure 1. Figure 1: Simple Vertical Boiler Simple vertical boiler consists of wall cylinder which surrounding the cylindrical fire box. Cylindrical fire box is tapped on it where steam flow to
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triples‚ then the budget line will become steeper. FALSE 5. If good 1 is measured on the horizontal axis and good 2 is measured on the vertical axis‚ and if the price of good 1 is p1 and the price of good 2 is p2; then the slope of the budget line is ��p2=p1. FALSE 6. If Good 1 is on the horizontal axis and Good 2 is on the vertical axis‚ then an increase in the price of Good 1 will not change the horizontal intercept of the budget line. FALSE 7. If there are two goods and the prices of both
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provider‚ a channel that is focused only on delivering high quality and do not intends to satisfies all. A positive by product of this approach would be higher customer retention which has higher monetary value than the casual viewer (acquiring a new costumer is estimated to cost about 5 time more than retaining one). Note that although scenario-2 as well delivers these values it incurs higher risk due to its aggressive and narrow market segmentation. Finally‚ although the channel is still
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growth spurt. The study conducted by S. A. Butterfield‚ et al. sought to examine individuals during the ‘adolescent awkwardness’ ages in running speed and vertical jump three times throughout the school year starting in September‚ January‚ and ending in May. The conductors of the study also strived to find if differences in running and vertical jump growth rates are associated with children’s age‚ sex‚ height‚ and weight. A total of 76 healthy children (45 boys and 31 girls) ranging from prekindergarten
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