RURAL INDIA THERE’S an interesting way of putting rural India into perspective. If India’s population‚ as per the 1998 estimates of the United Nations Population Division‚ is 982‚223‚000‚ then rural India‚ taken as 73.3% of India‚ is 719‚969‚459. Divide that by the estimated total world population of 5.9 billion‚ and rural India becomes 12.2% of world population. Forget all of us sitting in the cities (4.4% more) -- 12.2% of the world lives in rural India. Which‚ given our effective lack of
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Project Physics 4 The Use of Saba Banana (Musa balbisiana) as an Organic Liquid Detergent 1. Topic Proposal * Topic: Banana Peel Liquid Detergent * Objectives: 1. To help Earth reduce wastes 2. To promote an eco-friendly detergent to everyone 3. Engage people to save the Earth even in simple ways 4. Provide sanitation to people 5. Letting people have detergent that fits their budget 2. I. Introduction * As a well-known fact
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Group Members: Mustafa Ilyas Bhotwawala Anmol Patel Kunal Besra Dhaval Nimkar Kritagya Seth Simrat Pal Singh Product Strategy: Hindustan Unilever has always had a big share in Indian market was washing detergents with other products like RIN‚ and Wheel. Surf excel detergent has always been innovative with always being the first ones to introduce new products to satisfy different customers. Example: Surf excel Matic‚ Surf excel Quick wash‚ Surf excel Wash. Whereas other products by Unilever
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CASE STUDY: THE LIRIL GIRL [pic] The icon who had held her stead for an astonishing 30 years is the Liril girl. Shrinking attention spans and shifting trends notwithstanding‚ she continues to epitomize exuberant freshness. The ubiquitous waterfall has morphed into a glacier. The signature tune Laa la la la laa has been tweaked to Uff yu maa. Why‚ its not even the customary lime-green anymore. Variants like Icy Cool and Orange Fresh have brought in new hues. But the effervescence of the Liril girls
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Nirma Ltd. HISTORY OF DETERGENT- The earliest detergent substance was undoubtedly water; after that‚ oils‚ abrasives such as wet sand‚ and wet clay. The oldest known detergent for wool-washing is stale (putrescent) urine. For the history of soap‚ see the entry thereon. Other detergent surfactants came from saponinsand ox bile. The detergent effects of certain synthetic surfactants were noted in 1913 by A. Reychler‚ a Belgian chemist. The first commercially available detergent taking advantage of
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piece of the pie‚ Dixan should be discontinued and the company focus should be on Wipp. In Italy‚ Dixan has a strong competitive position. However‚ the other national brand‚ Atlas has declining marketing share and is not even amongst the top ten detergents in terms of sales. Thus
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The year: 1969. Karsanbhai Patel‚ the son of small-time farmer from Ruppur‚ Gujarat‚ tries his hand at making phosphate-free detergent powder out of a small shed in Saraspur‚ an Ahmedabad suburb. A chemist in a government lab‚ Patel’s entrepreneurial instincts drive him to moonlight for work that would soon become his real professional calling: making a low-cost detergent. When it came to giving a name to his labor of love‚ Patel decided to call it Nirma (after his daughter Nirupama)‚ a brand which
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caringimage. - International to Ultra to Ex cel Surf Ex cel is available in 4variants: Surf Excel Blue Surf Excel Quick Wash Surf Excel Automatic Surf Excel Detergent Bar Rating7/6 ARIEL Ariel was introduced in India in1991. Ariel contains unique Fragrancein detergents with newtechnology based detergent Ariel is available in 3 variants: Ariel Fresh Clean Ariel Spring Clean Ariel Front-O-Mat ARIEL targetting Ariel has adopted the strategy of market aggregation
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leading brand in Vietnam detergent market - OMO launched a series of commercials bombarding the media with Television as the key channel. In this essay‚ we attempt to analyze a particular ad in the series on several aspects. This ad is OMO’s endeavor into the new market of liquid detergent: the “OMO liquid detergent – whirlwind power”. 1. Brand awareness For a long time‚ OMO has established its position in consumers’ mind as one of the leading brands in the detergent market. This ad belongs
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The Dag Group Analysis. Problem definition: Chris and Val are deciding if enter to compete in the service of laundry through starting a new chain of laundries or buy some already existing. Also consider if they should better not enter compete in this market. To start we must take into account the context in which the case arises and for that we will use a picture to consider some factors political‚ social‚ economic and technological that later could help us to develop a SWOT analysis for the various
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