Akash Laundry History Akash Cleaners Pvt. Ltd.‚ Set up in 1995‚ expanded and diversified with Akash Dry Cleaners three years later. Which meant institutional laundry broadened to bring in retail laundry too under its purview. Dependability in quality and service became the focus very soon. Akash attained Nuero Uno status. The stage was set for a new challenge. It was observed that hotel and catering‚ airlines‚ railways‚ hospitals‚ garment and fashion houses‚ corporate houses and private laundries
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SYNERGY 3-in-1 Laundry System Marketing Plan Laundry is no longer a chore with DIVA! Synergy TABLE OF CONTENTS 1.0 2.0 EXECUTIVE SUMMARY ……………………………………………………… Pg 3 SITUATION ANALYSIS ………………………………………………………...Pg 3 2.1 3.0 4.0 Target Market ………………………………………………………………Pg 4 NEW PRODUCT INTRODUCTION ……………………………………………Pg 5 SWOT ANALYSIS ……………………………………………………………......Pg 6 4.1 4.2 4.3 4.4 Strengths ………………………………………………………………….. Pg 6 Weaknesses ……………………………………………………………….. Pg 7 Opportunities ………………………………………………………………
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References: Berner‚ Robert. (1 May 2006). “Detergent Can Be So Much More.” Business Week. Iss. Web Marketing Today 1995-2012
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Group Activity One Undertake an environmental scan (macro‚ market and industry) and research on current trends that are likely to be strategic drivers for your chosen idea. Based on these trends‚ justify why your idea has market potential which will become the basis for the rest of your tasks. Diet Pill For Men http://www.menshealth.com/weight-loss/weight-loss-best-diet-pills/page/2 * Diet pill * Demographics: Aimed at adult men (21-upwards)‚ working class‚ white-collar jobs where
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The net profit for the full year fell to Rs 1‚197.36 crore (Rs 11.97 billion) from Rs1771.79 (Rs 17.71 billion) last year. The management has attributed the fall in profit to initiatives taken by the company to counter competitive moves in laundry and hair care segments‚ supply chain restructuring in the foods division and increased advertising and promotional spend. This the management felt
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ANALYSIS (Biozet Attack Laundry Powder) The Kao Corporation is originated by Mr. Tomiro Nagase and founded in June 1887. High quality toiletry soap becomes first manufactured goods that are launched. This corporation started to develop and expand their business to other field of business such as the beauty care business wherein the company recommend prestige cosmetics‚ and premium skin care and hair care products‚ and the fabric and home care business‚ which contain laundry detergents and household cleaners
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only 6% of the market in the Northeast‚ as opposed to the much higher frequencies of other detergent brands. Therefore‚ it seems Unilever needs to do something different with it if it wants to reach out to low-income families‚ which is why I advocate adding distinct Minerva-like qualities. Unilever could establish a positioning statement such as “For price conscious buyers‚ Juno offers the perfect detergent option because its affordability doesn’t compromise its effectiveness.” In order to create
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supplies (pg.com). This description however becomes increasingly simplistic the more one looks into the size of P&G as well as the scope of their operations. Is made up of over 300 brand names including Bounty‚ Gillette‚ Old Spice‚ Ivory‚ Pringles‚ Tide and Pampers and currently owns 22 brands that have more than $1 Billion in annual net sales (2008 Annual report‚ A. G. Laffley). P&G is a model for related product diversity; almost all of P&G’s products benefit from the same distribution to the same
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at Cincinnati in Ohio‚ United States‚ Procter and Gamble is a Fortune 500 American multinational company. It was founded in October 31 1837 by William Procter and James Gamble. Its flagship and best selling brand is ARIEL laundry detergent which was launched in 1967. This detergent is available in different variants. The company also manufactures other best selling products that are highly popular around the world. 2. NESTLÉ: Nestle is a Swiss multinational engaged in the production of different
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Critical Thinking and Society Exercise 1. Describe a situation in which critical and creative thought could have been used for a better outcome. Describe why it is important to think critically and creatively in similar situations. If you have ever worked in the retail industry you know that it is a very fast paced environment. The fast paced nature of this business was made very apparent to me during the 2009 holiday season. Black Friday was fast approaching and the product for our Black Friday
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