vinegar‚ Tide and Dish soap. Materials: No Name lemon fresh dishwashing liquid Co-op pure white vinegar Original Tide Water Safeway disposable coffee filter Sharpie permanent marker 4 medium size Bowls (large enough to fit the fabric and coffee filters.) Stopwatch/timer Scissors Ruler Hypothesis: Our hypothesis is that the Tide will take the Sharpie out of the cotton the fastest. We think this because we know that laundry detergent is made
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Issues Faced 4 Category Comparison 5 Detergent Product 5 Positioning Map 6 Surf Excel 6 Ariel 6 Value proposition of Vanish v/s Competition 7 Options 8 Recommendation: 9 Short Term Approach: 9 Long Term Approach: 10 Product – A Stain Remover Vanish‚ a product of Reckitt Benckiser‚ is a global leader in the fabric stain removal product category. It is basically a detergent additive. The product is facing tough competition with the ordinary detergents which claim that they are also stain
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traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which are designed for different types of washing machines‚ fabric‚ and needs. The decision to choose this brand came from a quick scan of the most popular detergent brand amongst
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Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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The Procter & Gamble Company‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ USA. Its products include pet foods‚ cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company‚ its product line included foods and beverages.[2] In 2012‚ P&G recorded $83.68 billion dollars in sales. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders"‚ and ranked the
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Quite a few months back‚ I had the privilege of living with my fragrance twin and her family at their home. We have always teased each other that we were twins separated at birth. However‚ as it ended up a 4 month work stay‚ I found out that we were more fraternal twins than identical twins. Let me explain. While someone with fragrance allergy/intolerance are affected by fragrance‚ how the symptoms and reactions manifest can be quit different. She may encounter‚ eyes and lips burning‚ rosacea
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CHAPTER I 1.1 INTRODUCTION: Employee welfare is an important facet of industrial relations‚ the extra dimension‚ giving satisfaction to the worker in a way which even s a good wage cannot. With the growth of industrialization and mechanization‚ it has acquired added importance. The workers in the industry cannot cope with the pace of modern life with minimum sustenance amenities. He needs an added stimulus to keep body and soul together. Employees have also realized the importance of their
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industry. My topic biological washing detergent is one of the products used to help us or make our life much easier. The product uses enzymes to be more efficient. Comparing the biological washing detergent to normal washing detergent‚ there is a huge difference what makes this product so special and efficient. The biological washing detergent cleans in the same as the non-biological washing detergent does. But the only difference is that the biological washing detergent uses enzyme to give additional
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HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMPRINCIPLE OF MARKETING REPORTOMO – UNILEVER VIETNAM Tutor: Phạm Thị Phượng Students: Khương Dư Kim Trần Thị Hồng Nga Đỗ Quỳnh Trang Hoàng Thanh Loan Tutorial: Tut 5 – Second Major Hanoi‚ May 2012 | PRINCIPLE OF MARKETING REPORT Subject: Principles of Marketing Tutorial: 5 – Second Major Tutor: Phạm Thị Phượng Group members: 1. Khương Dư Kim - ID 0907010110 2. Trần
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bound substance. Different types of material can be stained by different substances‚ and stain resistance is an important characteristic in modern textile engineering. Various laundry techniques exist to attempt to remove or minimize existing stains‚ and stain removers are an important type of chemical in laundry detergents. Some stand-alone stain removers also exist. In many cases‚ stains can be affected by heat ‚ and may become reactive enough to bond with the underlying material. Extreme heat
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