International Business Master Thesis No 2000:15 SAAB VERSUS INTERNAL MARKETING -INTERNAL BRAND ALIGNMENT IN AN MNC OPERATING IN THE AUTOMOBILE INDUSTRY- SUSANNE GILLEMO AND MARIEKE RIJKSEN Graduate Business School School of Economics and Commercial Law Göteborg University ISSN 1403-851X Printed by Novum Grafiska ii ABSTRACT The alignment of company goals and strategies throughout an organisation calls for well-developed internal marketing processes. Those processes often
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Public Transportation Versus Private There are some people that prefer to use private transportation when getting around‚ others prefer using the public‚ which one is better? In this following essay I will bring up three arguments of the other side and rebut them with my opinion. The arguments are as follows: using private transportation is convenient‚ unlimited and environmental. First‚ I will argue the convenience issue. What it more convenient than waking up in the morning‚ get
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Open Source versus Closed Source Operating Systems In the technological industry the terms open source and closed source of often passed around when the discussion turns to which operating system to use. This paper will discuss the difference between open and closed source operating systems in an effort to provide the information necessary to make an informed decision regarding which one to choose. The definition of closed source‚ as related to operating systems or software
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Ethical versus Unethical Behavior Carlos Mercado University of Phoenix MGT 344 November 17‚ 2007 Ethical versus Unethical Behavior Companies establish ethics policies as a way to identify expectations of workers and to offer guidance on handling common ethical problems that might arise in the course of doing business. For an organization to determine whether a behavior is ethical or unethical‚ the terms must be defined. The term ethical behavior refers to how an organization
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Confucianism versus Daoism: Responsibility Two schools of thought that arise around the same time in Ancient China are Confucianism and Daoism. Each teaches that people have certain responsibilities; however‚ they teach different types of responsibility. Kungfuzi‚ or Confucius‚ argues that every person has a responsibility placed on his shoulders to help improve society in the here and now. While Lao Tzu‚ the originator of Daoism‚ believes that each person has a responsibility‚ he believes that
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| Euro Versus the U.S. Dollar | | | | | | | | Some financial analysts forecast the U.S. dollar will depreciate further against the Euro throughout 2011 and 2012. In actuality‚ there is a consensus projecting that the Euro will actually depreciate further against the dollar‚ not vice versa. The Euro’s decline manifested last year and has since seen a decline as recent as this week. Future traders have publicly talked about how the Eurozone has too many issues with countries
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Individual Psychology versus Systems/ Cybernetics Perspectives Most of us have learned appropriate behaviors and ways of thinking that are firmly rooted in the Western‚ Lockean‚ scientific tradition (Becvar & Becvar‚ 2009). Rather we are around our peers or family members; we develop and are taught social norms that allow us to become productive members in our society (Becvar & Becvar‚ 2009). For many of us we are taught the linear cause and effect thinking to situations and that “any problem
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TEXTBOOKS VERSUS TECHNOLOGICAL MEDIA (COMPUTERS) I asked myself whether I would have preferred being taught by means of a computer in school‚ or were textbooks the best option? I got a positive answer that reiterated to myself‚ the importance of textbooks. But have we asked this to the students of today? What would their answer be? They are seen to prefer computers. Some find it easier to read from the screen than from fat books. Some think that the machine makes the process of reading user-friendly
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The project begins with introduction about the FMCG sector in India‚ introduction about HUL and P&G with respect to soaps and detergents segment‚ comparing brand management strategies with respect to soaps and detergent‚ Research methodology used in the research work‚ Objective of the study‚ Scope and need of the study‚ Limitations of the study. It is followed by a brief about the Data Analysis and interpretations‚ the project report ends with the Conclusions and Findings‚ Suggestions and Recommendations
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The nature versus nurture debate is one of the oldest and most controversial issues in Psychology. The nature versus nurture debate revolves around the contributions of genetic factors and environmental factors to human development. The primary method of attempting to determine which of these effects human development the most has been cross-cultural studies. Cross-cultural studies are studies conducted across more than one culture‚ based on the assumption that the differences between cultures genetically
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