Kotabe/Helsen‚ Global Marketing Management‚ 5e Case 9 Case 9 Wal-Mart Operations in Brazil: An Emerging Giant ___________________________________ This case was prepared by Professor Masaaki Kotabe‚ Louie Pranic and Richard Smith of the Fox School of Business at Temple University and Kleber G. de Godoy and Moacir Salzstein of Fundação Getúlio Vargas‚ São Paulo‚ Brazil‚ and updated by Dan Zhang under the supervision of Professor Masaaki Kotabe for class discussion rather than to illustrate
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There are two activist campaigns: Working Families for Wal-Mart and Wal-Mart Watch. Working Families for Wal-Mart frames supporters as average families pursuing the American Dream while opponents such as Wal-Mart Watch are portrayed as out-of-touch elitists (Massengill‚2013‚ 49). In comparison to the Homestead Mill‚ Wal-Mart is a huge corporation with thousands of employees. The union workers would relate to people who are a part of Wal-Mart Watch‚ who portray the corporation as “driving local stores
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Conclusion/Recommendation To: Professor Steven Cates‚ GB 520 class‚ and To Whom It May Concern Date: 3-20-2009 Re: Wal-Mart: Human Resources Project Proposal For this course project I have chosen a company that I am very familiar with and have first hand knowledge of‚ Wal-Mart Stores‚ Inc. My plans for this project are to first gather information concerning Wal-Mart’s human resource practices‚ policies‚ and functions by using my access as an Assistant Manager to research materials. Through
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Wal-Mart is the biggest retailers in the U.S.‚ but employee surplus could be a big issue because of the raising federal minimum wage. Nowadays‚ people need more money because of the inflation. There financial trends force some companies must have to make a choose‚ especially that have a lot of employees. The article‚ “Higher Wages For Wal-Mart Workers Should Help Bottom Line”(2015)‚ reported that Wal-Mart has more than 2.2 million employees. It also is one of the largest employers in the U.S.‚ which
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Wal-Mart is a company that has always presented the image to go the extra mile to meet customer satisfaction. They have been able to grow in times when most companies were facing hardship. The implementation of walmart.com in January 2000 was a major step for the Wal-Mart organization. Their globalization‚ e-business‚ and ethics have been essential in the success of this and any company. Many people claim the ethics of Wal-Mart has changed greatly‚ and not for the better‚ since the death of Sam Walton
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Initially when Avon entered its first foreign market‚ it went to nearby Canada probably focusing on a sales orientation with little product adaptation. Today‚ Avon utilizes aspects of customer‚ strategic marketing‚ and social marketing in its global strategy. Avon modifies its products to meet specific customers’ needs such as technology-driven skin care products in Japan and including insect repellent in the Brazilian skin cream. Avon modified its distribution method‚ particularly in China‚ as part
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luxury industry‚ the jewelry sector is largest with global retail sales amounting to $150 billion. Tiffany & Co. (“Tiffany”) currently holds the leading position within the jewelry industry with a 19 percent share of the $50‚000-plus jewelry industry. Tiffany recognized the growing number of consumers demanding luxury at mid-level prices and decided to use this trend to its advantage by appealing to these middle-income Americans. Tiffany did this by adding less expensive items to its collection
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EXECUTIVE OFFICERS Eduardo Castro-Wright Vice Chairman‚ Wal-Mart Stores‚ Inc. M. Susan Chambers Executive Vice President‚ Global People Brian C. Cornell Executive Vice President‚ President and Chief Executive Officer‚ Sam’s Club 2 010 Financial Report 15 Five-Year Financial Summary 16 Management’s Discussion and Analysis of Financial Condition and Results of Operations 30 Consolidated Statements of Income 31 Consolidated Balance Sheets 32 Consolidated Statements
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In this case the ethical dilemma that face Wal-Mart is in fact the managers and owners of Wal-Mart are not responsible about their workers and employees in the company. They don’t care about taking the views of its worker whether the new technologies and the new developed method they apply are good and suitable for them or not. The only thing that they consider and take care of is profit and increasing the income and revenues. Although‚ taking the views of employees and make them happy and pleased
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National High School 2002- 2006 2006 - 2010 COLLEGE City College of Tagaytay Bachelor of Science in Human Resource Management 2011- 2014 Student Forum President SY 2011-2014 TRAININGS ATTENDED Business Leadership and Human Resource Strategies Dr. Domingo Esteban University of Santo Tomas February 2012 ADDITIONAL INFORMATION Proficient in MS Word‚ Excel and Project Office Proficient in Adobe Photoshop Native fluency in Filipino‚
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