Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
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1837 Charles Lewis Tiffany and John F. Young opened Tiffany & Young‚ with $1‚000 in backing from Tiffany’s father. This store was located on Broadway and was opposite of Manhattan’s City Hall Park. The first store sold stationery and a variety of "fancy goods‚" including costume jewelry. Unlike other stores of the time‚ Tiffany featured plainly marked prices that were strictly enforced to‚ sparing the customer the usual practice of haggling with the owner or sales man. Tiffany also departed from
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ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain
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Tiffany & Co Case Study Background Tiffany & Co. was founded in 1837 in New York City by Charles Lewis Tiffany and John B. Young. After decades of development‚ the company has grown to an internationally famous designer and retailer of fine jewelry‚ diamonds‚ timepieces and other luxury accessories. In July 1993‚ Tiffany made a decision to directly operate sales in Japan‚ rather than profiting from medium corporation Mitsukoshi. According to this decision‚ Tiffany will pay Mitsukoshi 27% of net
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I. EXTERNAL ENVIRONMENT A. Societal Environment 1. Economy Low-negative growth in economy/financial markets (T) Reduced discretionary spending on goods that are‚ or are perceived to be‚ luxuries (T) Unsettled regional/global conflicts e.g. military and/or terrorist activities (T) Weak economic conditions in Japan (T) Global competition (T) Wholesale market for high quality cut diamonds will provide continuity of supply and pricing (O) Soft employment market (T)
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Tiffany http://www.bdc.ca/Resources%20Manager/study_2013/consumer_trends_BDC_report.pdf http://www.sbctc.ctc.edu/docs/education/workforce/environmental_scanning_trend_doc.pdf http://prezi.com/aneu_hnhouba/copy-of-copy-of-tiffany-and-co-product-presentation-the-glamazons/ http://investor.tiffany.com/overview.cfm http://investor.tiffany.com/overview.cfm http://wenku.baidu.com/link?url=wlVOIXzaSB9Q1IMEXFiySIW5RAPYvXHJQg8lnr9R44zgLgFkSZLeTtxZA3Y33qWaUBdeZSniV53Gx5wN4H4y6GVhjBy1A1VLSm9bDm66U63
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I. Introduction The Tiffany & Company is introducing a new product line by the name of Tiffany ’s Essentials. The line will offer authentic luxury designer handbags along the lines of Gucci‚ Chloe‚ Dior‚ Fendi‚ Prada and many more. As concept of luxury changes‚ marketers of high-end products are wrestling with the challenges of maintaining exclusivity while obtaining higher sales. Having a well-known name as Tiffany and Company we have no limitations to create luxury pieces for the luxury lifestyles
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1. Exchange rate point of view. From the story‚ Tiffany bought the property and inventory from Japan Mitsukosi. It will expose to the exchange rate translation risk. So it should do the risk management. The analysis structure will be that: (1) Define the risk source: the exchange rate flucturation‚ the cash flows of different currencies from asset change‚ account receivable and account payable. (2) Define the scope of risk control: the natural currency settlement hedging‚ the overflow exchange
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TIFFANY & CO. ® Introduction Tiffany & Co. is a leading US luxury jewelry company. For more than 150 years‚ Tiffany & Co. have been designing exquisite jewelry that highlights the incomparable beauty of diamonds. The designations TIFFANY ® and TIFFANY & CO. ® are the principal trademarks of Tiffany‚ as well as serving as trade names. Through its subsidiaries‚ the Company has obtained and is the proprietor of trademark registrations for TIFFANY ® and TIFFANY & CO. ®‚ as well as the TIFFANY BLUE
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Specific Product: Tiffany Description: Tiffany & Co is the world ’s most celebrated jeweler‚ with an unrivalled reputation for sophisticated luxury. Organization/Company: Tiffany & Co Company 1. What ethical concerns could arise in marketing this product? The factory associated with Tiffany opened in 2007 and Indian and Mauritian artisans came to train the Botswana employees. But the article tells us that the workers went on strike‚ in protest against the working conditions:
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