I. Introduction The Tiffany & Company is introducing a new product line by the name of Tiffany ’s Essentials. The line will offer authentic luxury designer handbags along the lines of Gucci‚ Chloe‚ Dior‚ Fendi‚ Prada and many more. As concept of luxury changes‚ marketers of high-end products are wrestling with the challenges of maintaining exclusivity while obtaining higher sales. Having a well-known name as Tiffany and Company we have no limitations to create luxury pieces for the luxury lifestyles
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the Tiffany & Company culture since it was first established which contributed to its long success. However‚ in the recent years the company has been suffering from a declination of their sales and they are facing a dilemma between maintaining company reputation and culture with the vision of the main shareholder of the company. Issues Identification Issue 1 Declination of sales. Issue 2 The conflict between shareholders and company management decision of to which path Tiffany should
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Strategic Report for Tiffany & Company Harkness Consulting Innovation through Collaboration Jenn Wilcox Scott Damassa Zeeshan Hyder April 14‚ 2007 Table of Contents Executive Summary ………………………………………….. 3 Company History ……………………………………………… 5 Competitive Analysis ………………………………………… 9 Internal Rivalry ………………………………………………….... 9 Entry ……………………………………………………………….... 12 Substitutes and Complements ………………………………. 12 Supplier Power …………………………………………………... 13 Buyer Power ………………………………………............
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The Weighted Competitive Strength Assessment compares Tiffany & Co. with its closest competitors using some of the key success factors and strength measures in the jewelry industry. The following is a weighted competitive assessment chart; this lists the strength measures‚ weights‚ and the overall scores. |Competitive Strength |Importance Weight |Tiffany & Co |LVMH |Signet Group |Blue Nile | |Measure |
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Customers and clients and their preferencesAs the top jewelry company in the industry‚ Tiffany & Co.’s strategy is create a premium image and establish a newly renovated industry to target relatively youngercustomers. Also‚ they have a number of competitive advantages‚ which include high customer satisfaction‚ in-trend jewelry designs that are more favored by young generations‚ and broad distribution capacities.
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I. CURRENT SITUATION A. Current Performance: Currently‚ Tiffany’s competitors’ aggressiveness in the industry is taking a toll on Tiffany’s stock price. From a high of $41.38 per share in January 2003‚ Tiffany’s stock price went down to $23.06 per share as of March 2003. The decline was due to many factors such as competition‚ economic recession‚ and SAR epidemic. Working capital and the corresponding current ratio were $612‚978‚000 and 2.8:1 at January 31‚ 2003‚ compared to $667‚647‚000 and
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Tiffany & Co. Case Study After Tiffany & Co. made the new retiling agreement with Mitsukoshi Ltd in July 1993‚ Tiffany & Co Japan. Inc started to be responsible to manage the operations of 29 boutiques in Japan. Tiffany will now face both opportunities and risks. Prior to the new agreement‚ the wholesale transactions were dominated entirely in dollars‚ so yen/dollar exchange rate fluctuations were not the reason of Tiffany’s cash flow volatility‚ and Mitsukoshi bore the exchange risk between the
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way(s) is Tiffany exposed to exchange-rate risk subsequent to its new distribution agreement with Mitsukoshi? How serious are these risks? . 1) Transaction Exposure‚ the probability of loss associated with a business transaction denominated in a foreign currency‚ due to changes in the exchange rate . 2) Operating exposure is the degree of risk that a company is exposed to when there is some type of change in varying currency values that are relevant to the operation of the company. Tiffany is
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1. Exchange rate point of view. From the story‚ Tiffany bought the property and inventory from Japan Mitsukosi. It will expose to the exchange rate translation risk. So it should do the risk management. The analysis structure will be that: (1) Define the risk source: the exchange rate flucturation‚ the cash flows of different currencies from asset change‚ account receivable and account payable. (2) Define the scope of risk control: the natural currency settlement hedging‚ the overflow exchange
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Tiffany Case Amy Simmons Regis University With the recent restructure of Tiffany Japan‚ the profits earned by our Japanese division are now exposed to foreign exchange risks that were previously not a concern. In light of this new exposure‚ it has become imperative that we needed to determine whether or not Tiffany should implement a risk management program using financial derivatives to hedge against this risk. The first step in this evaluation was to determine the amount of profits
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