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    (Accessed: 2 August 2012). Forbes.com LLC (2012) Jack Ma. Available at: http://www.forbes.com/profile/jack-ma/ (Accessed: 1 August 2012). Hamel‚ G. (2000)‚ Leading the Revolution‚ Boston: Harvard Business School Press. Johnson‚ G. (1992) ‘Managing strategic change – strategy‚ culture and action’‚ Long Range Planning‚ 25(1)‚ pp: 28–36. Johnson‚ G.‚ Scholes‚ K.‚ Whittington‚ R Kaplan‚ R.S. and Norton‚ D.P. (2006) Alignment: Using the Balanced Scorecard to Create Corporate Synergies. Boston: Harvard Business

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    segments. Although this strategy requires global coordination and flexibility‚ all segments are decentralized and operate in a sovereign form with the assurance to support Lufthansa’s strategic development goals. Explain what means the company has used to expand internationally. Lufthansa created a strategic alliance with Star Alliance which serves a global airline network. Lufthansa remained optimistic as this was a common thread with the rest of the airline industry‚ and they responded

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    Chapter 8 Strategic Management The Importance of Strategic Management 1. __________________ is the collection of managerial decisions and actions that determine the long-run performance of an organization. a. Planning b. Goal-oriented management c. Strategic management d. Leadership (c) 2. Studies of the factors that contribute to organizational performance have shown _____________ relationship between strategic planning and performance. a. no b. a mixed c. a negative d. a positive

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    What is strategic management? Strategic management is the art and science of formulating‚ implementing and evaluating cross-functional decisions that will enable an organization to achieve its objectives. It involves the systematic identification of specifying the firm’s objectives‚ nurturing policies and strategies to achieve these objectives‚ and acquiring and making available these resources to implement the policies and strategies to achieve the firm’s objectives. Strategic management‚ therefore

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    STRATEGY AND STRATEGIC MANAGEMENT What is Strategy? A strategy is a long-term approach to implementing a firm ’s business plans to achieve its business objectives. It is also defined as the art and science of planning and marshalling resources for their most efficient and effective use. However‚ Johnson and Scholes (Exploring Corporate Strategy) define strategy as follows: "Strategy is the direction and scope of an organization over the long-term: which achieves advantage for the organization

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    Strategic Market Planning

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    Tutorial 2.2 Strategic Market Planning 1.4 - Discuss the concept of balanced strategic planning and the approach outlined by the Balanced Performance Scorecard. What are the five common principles associated with implementing the balanced approach to strategic planning? The idea of having balanced strategic planning outlined by the balanced performance scorecard is to allow organizations to implement strategy rapidly and with great efficiency by integrating the measurement system with the management

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    Strategic Initiative Paper

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    Walmart Strategic Initiatives Strategic Initiative Paper Walmart is focused on creating a detailed strategic and financial initiative plan that will take the company to the next level in consumer satisfaction‚ market growth‚ and global responsibility. The aim of this paper is to investigate Walmart’s EDLP (Every-Day-Low-Price) strategic initiative plan. Also the creation of other strategic and financial plans that aid in the EDLP plan and the impacts on cost‚ sales‚ and the risks associated

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    Final Strategic Plan

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    Final Strategic Plan This strategic plan consists of a combination of strategic plan parts. The final plan includes the vision‚ mission‚ values‚ SWOTT analysis‚ balanced scorecard‚ and communication plan. There is also a PowerPoint presentation to support the completed strategic plan. Vision‚ Mission‚ and Values Vision To provide the lowest prices along with giving customers a retail shopping experience in convenient size stores for ease of shopping. Obtain financial growth with community involvement

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    Chapter 6 – Formulating Strategy Multiple Choice Questions 1. The process by which a firm’s managers evaluate the future prospects of the firm and decide on appropriate strategies to achieve long-term objectives is called ____________. a. strategic planning (moderate‚ page 220) 2. The basic means by which a company competes—its choice of business in which to operate and the ways in which it differentiates itself from its competitors—is called its ____________. a. strategy (easy‚ page

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    complete this project. Google needs some means such as fund‚ staff‚ time‚ technology‚ etc. that can be useful to achieve business goals. Sufficient fund is required to assist the implementation of strategic plan. It is necessary to identify and estimate costs related to various activities in strategic plan. Accessibility of sufficient time based on realistic time estimation is another resource that can be motivating factor for the staff to achieve goals of plan. Information technology plays an important

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