Star Online (2010). Survey: Malaysians have most Facebook friends [Online] Selangor ‚ The Star. Available from http://thestar.com.my/news/story.asp?file=/2010/10/13/nation/7212273&sec=nation The Star Online (2012) The Star Online (2012). Other carriers may benefit from MAS route cuts [Online] Selangor ‚ The Star. Available from http://biz.thestar.com.my/news/story.asp?file=/2012/2/23/business/10787376&sec=business The Star Online (2012c) AirAsia X realigns routes‚ focuses on core markets [Online]
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References: Bureau of Transportation Statistics‚ Research and Innovation Technology Administration. (2011). Flights All Carriers – All Airports (Data Elements): 2011 data (International flights services for major airports). Retrieved from http://www.transtats.bts.gov/Data_Elements.aspx?Data=2 Hitt‚ M.‚ Ireland‚ R.‚ & Hoskisson‚ R. (2009). Strategic management: Competitiveness
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JetBlue and Song: Competitive Rivalry between Low-Cost Carriers Case Analysis 2 Kathleen Quicho Prof. Rosalinda B. Lacerona Faculty‚ MGE 11A Time Context 2013 (Present) JetBlue is a United States domestic airline company who operates on a low-cost principle which translates into cheaper airfares to its customers. In February 2007 JetBlue underwent a particular event that could have been its last. Since its beginning in 1998 JetBlue became the 11th largest company in the industry
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within their Melbourne CBD headquarters‚ lead by CEO David Hall (_). Jetstar Australia emerged as a partial re-launch of ‘QantasLink’ (derived from the acquisition of Impulse Airlines in 2003) as per Qantas’ decision to publically launch a low-cost carrier in 2004‚ responding to prominent competition as Virgin Blue (ie. Virgin Australia) (_). Domestically‚ Jetstar ranks Australia’s third largest airline in terms of market share (_). 3.2 SBU (Strategic Business Unit) A strategic business unit (SBU)
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The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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Air Asia is a carrier which was built up in 1993 and began its operations on November eighteenth‚ 1996. On 2nd December 2001‚ the vigorously obligated carrier was obtained by Tony Fernandes‚ proprietor of Tune Air Sdn Bhd for the token whole of RM1 (Jusmpstart Malaysia‚ 2011). As a feature of the buy‚ Tony likewise took up the RM40million obligation. In any case‚ under the initiative of Tony Fernandes‚ today‚ Air Asia is a world renowned ease carrier that works broad systems both locally and globally
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Premium1116 Words5 Pages Ryanair case Summary: Ryanair- the low-cost and no- frills airline Ryanair (founded in 1985) was providing scheduled passenger airline services between Ireland and the United Kingdom. The airline is competing with the carrier: Air Lingus (that had the monopoly position before) in 1990 the passengers’ volume Premium8428 Words34 Pages Case study |Business Resources for Students[pic] | | | |[pic] Premium20006 Words81 Pages Nucor case file The steel industry grew quickly
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told to consider VSS‚ New Straits Times‚ http://findarticles.com/p/news-articles/new-straits-times/mi_8016/is_20051115/mas-told-vss/ai_n44308310/‚ retrieved on 18th July 2011. 11) Inagaki‚ K. & Kachi‚ H. (22 July 2011). ANA‚ AirAsia to Lauch Budget Carrier in Japan‚ Wall Street Journal‚ http://online.wsj.com/article/SB10001424053111903554904576459343747124046.html‚ retrieved on 20th August 2011. 12) Inagaki‚ K. (17 August 2011). Low-Cost Flights Hard Sell in Japan‚ Wall Street Journal‚ http://online
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other carriers. [Please refer to Appendix - Porter’s Five Forces of Competitive Position]. Presenter wish to look into Air Asia airlines case for the paper discussion and shared how they survived in the low cost carrier mainstream beginning from their day as a new entrant in 1996 and successfully carved their brand name internationally. Introduction There is not much competition in the airlines industry in Malaysia as the most dominant is Malaysia Airlines which is the legacy carrier and Air
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Malaysia. It has been named as the world’s best low-cost airline‚ and a pioneer of low-cost travel in Asia. AirAsia group operates scheduled domestic and international flights to 78 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport (KLIA). Its affiliate airlines Thai AirAsia‚ Indonesia AirAsia‚ Philippines AirAsia‚ HYPERLINK "http://en.wikipedia.org/wiki/AirAsia_Japan" \o "AirAsia Japan" AirAsia Japan and HYPERLINK "http://en
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