The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
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competitive advantages of Apple is differentiation and innovation‚ high quality‚ great customer responsiveness‚ high level of marketing and having strong sales department. By recruiting Steve Jobs Apple did its first steps. They have done a good research and according to the results offered their production. By having good marketing and sales and good customer responsiveness Apple gained loyal customers. This means that Apple has good capabilities and resources. Moreover‚ Apple has done an innovation
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Cambridge for exams officers Cambridge Final Exam Timetable June 2015 (Administrative zone 4) Cambridge IGCSE® ‚ Cambridge O Level‚ Cambridge International AS & A Level and Cambridge Pre-U GPR (International version) Interactive ® IGCSE is the registered trademark of Cambridge International Examinations. Open Contents Instructions.............................................................................................................................. 03 Syllabus view
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The 19th century was an important era in United States history. From many new advancements in industry to a drastic change in social behavior. From independent farm life to the start of urban development. Changes that have impacted society even to this day. By 1925‚ the massive growth from 44 million people in 1875‚ to 114 million people gave a broader perspective on how life should be lived in the ever expanding nation. Farms were the basis of American culture since Virginia was first founded back
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1. Lack of stakeholder engagement strategy – Apple simply doesn’t believe it needs to engage stakeholders‚ not to mention having an engagement strategy. We can see it every time‚ from not sharing information with Greenpeace about why Greenpeace got it wrong about the power consumption of Apple’s North Carolina data center to not responding at first to Chinese environmental groups investigating pollution issues in Apple’s supply chain in China. Another example is Apple’s tendency to reply to questions
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Lydia Butler Board of Directors Apple A. Board of Directors 1. William V. Campbell Chairman Intuit‚ Inc. (external) 1983 Tim Cook CEO Apple (internal) 2011 Millard S. Drexler Chairman and Chief Executive Officer J. Crew (external) 1999 Albert Gore‚ Jr. Former Vice President of the United States (external) 2003 Andrea Jung Chairman and Chief Executive Officer Avon Products‚ Inc. (external) 2008 Arthur D. Levinson‚ Ph.D. Chairman and Chief Executive Officer Genentech
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One hundred and sixty years after the first shots were fired on Fort Sumter; the Civil War still captures The United States imagination. In this report you will learn about the Civil War. The four main points that you will learn about is the beginning of the war‚ during the war‚ the end of the war‚ and why the war was even started. ------------------------------------------------- From the 1600s to the mid-1800s slavery was really big in the United States‚ because slaves contributed a lot to
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products. For example there is an iPhone‚ iPod‚ iPad‚ and iMac. The change of the Apple’s management strategy has a big impact on our daily life‚ so we conducted research on actual management situation. Apple co. sells both hardware and software products and join the personal computer‚ mobile‚ and music business. Apple co. recorded the highest market capitalization of about $660millions ever in the U.S market. Above the information‚ Apple co. is a success corporation‚ but all of us are not always satisfied
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details of Apple Computers in its current state. We will examine Apple¡¦s strategy of being consumer based and evaluate the current situation to see if it may be time for Apple to venture into the office business computer industry. This report will cover a brief overview of the company‚ it¡¦s current assortment of products it offers‚ recent marketing strategies‚ competitors to the company‚ and future opportunities and threats that Apple may face. First we will explore the Apple Company¡¦s overview
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Many people were getting access to electricity‚ allowing them to be able to use and enjoy the new technologies of the 1920’s. The major advances in technology that occurred in the 1920’s in America were responsible for significant changes in the lifestyle of the typical citizen. More than half of American households had electricity and were buying new technology. Electricity was available to many people‚ which meant that they could buy technology‚ like appliances and radios‚ which made chores easier
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