Final Report Marketing Submitted To: Professor Rajeev Sachdev Wednesday‚ April 9‚ 2008 Marketing II Tim Osborne TABLE OF CONTENTS 1. Executive Summary and Introduction 2. Company Analysis 3. Situation Analysis 4. Customer Analysis 5. Competitive Analysis and Climate 6. Analysis of the Problem Faced By The Organization 7. Marketing Strategy Analysis 8. Alternative Marketing Strategies 9. Recommendations 10. Justification and Implementation 11. Methodology and Data Analysis
Premium Marketing Strategic management Management
A Comparison of Starbucks and Tim Hortons Starbucks and Tim Horton’s are two companies that specialize in the food and coffee service industries. Information about each company‚ a comparison of how each markets their brand and their differing distribution methods will be provided. Starbucks is a “premier roaster‚ marketer and retailer of specialty coffee” (Marketline 2012). This company is globally recognized because of their vast amount of stores‚ consisting of more than 17‚000 retail stores
Premium Coffee Starbucks
the following areas? Describe at least three of the below areas for competitors in the mall. Location: Tim Horton’s is kind of hidden‚ it is where the new area is being built‚ although people exist that way so people might want to grab a warm drink for that cold day or cold drink for a warm day. Also the people who come from the go train come in that way and the first thing they see is the Tim Horton’s. On the other hand Starbucks is in an open area‚ it is on the side of the building close to the
Premium Competition Target market Fashion
It was a nice‚ snowy 23rd of December. I decided to go to Chapters and get some books. After a while‚ I started craving green tea so I headed out to Tim Hortons. As I came in‚ I noticed that there were two lines formed. Confused‚ I decided to follow along and stand in the middle‚ which was not the best idea. People started to come in‚ some thought I was in line and others thought I was waiting for my order‚ I ended up being surrounded. I was really confused and the other people as well. The cashier
Premium Thought English-language films Mind
Ah‚ A Tim Horton’s double-double. This north of the border slang refers to a steamy coffee with double cream‚ double sugar‚ and to top it off‚ a beautifully glazed maple donut. This is a staple snack of the gray‚ cold‚ Canadian morning. What could make it better‚ you ask? A multi-billion dollar Canadian-American merger of course! This is huge news‚ as it has enormous implications for both entities‚ as well as the mega-company that they will become. According to Forbes‚ Tim Hortons has 4‚546 restaurants
Premium Fast food Marketing Hamburger
If I were a Tim Hortons Restaurant Owner I would find the best ways possible to make sure my team is committed and engaged. Getting to know my team members is one way I would start. To find out the learning style and how my teams works best‚ I would create a survey that would be distributed to each team member to complete. The survey would consist of questions like‚ “What encourages you to work harder?” or “What can be done to help you feel more motivated to achieve goals?” By getting to know
Premium
Teens are hanging out at Tim Horton’s and although they are not causing trouble it makes people feel uncomfortable and makes them think they are up to no good. They really just want a place to meet‚ talk and laugh as a group. They pick well lit places so people can see what they are doing. They hang out here because they are too young for bars and clubs. They don’t go to someone’s house because there are a lot of them and they are noisy. They also hang out in places like Tim Horton’s so they can have
Premium Education High school School
SWOT Analysis for Burger King & Tim Horton’s Burger King-Tim Horton’s Internal Factor Evaluation Strengths Weight Rating Weighted Score Tim Horton’s revenue 0.08 4 0.32 Tim Horton’s same-store sales growth 0.09 4 0.36 Tim Horton’s market shares in Canada (70% baked goods‚ 75% coffee) 0.09 4 0.36 Burger King size 0.05 3 0.15 Tim Horton’s brand image 0.09 4 0.36 Burger King’s brand recognition 0.04 3 0.12 Tim Horton’s healthier options 0.07 3 0.21 Burger King’s tax savings of 8.5% (moving headquarters
Premium Hamburger Fast food Fast food restaurant
Someone to Respect and Admire Anthony Sawyer Horton Jr. “Tony Horton” One person I admire is Tony Horton‚ there are not many people who I do admire nor even catch my eye but Tony is the one person who stands out to me. He does not work for corporate or some fancy organization in the professional business world‚ but he does have an outstanding business a fitness business to be exact. He is the lead instructor and trainer for Power 90 X (P90X). Power 90 x is a series of fitness’s which include
Premium Health English-language films Natural selection
(1989)‚ "Mobility Barriers and the Value of Incumbency‚" Handbook of Industrial Organization Williams‚ E.T. (1912)‚ "Taxation in China‚" The Quarterly Journal of Economics‚ vol. 26‚ issue 3‚ pp Muhse‚ Albert C. (1916)‚ "Trade Organization and Trade Control in China‚" The American Economics Review‚ vol Wallace‚ Donald H. (1936)‚ "Monopolistic Competition and Public Policy‚" The American Economics Review‚ vol the Forty-eighth Annual Meeting of the American Economic Association‚ 77-87 Chamberlin‚ Edward
Premium Barriers to entry Economics Switching barriers