PROFILE: CANADIAN MARKETING EXCELLENCE It began as a one-store shop in Hamilton in 1964 founded by legendary hockey player Tim Horton. By 1967‚ there were three Tim Hortons stores open for business under the first successful franchisee‚ Ron Joyce (who currently serves as chairman emeritus of the TDL Group). Since then‚ Tim Hortons has grown to 2527 stores (2343 in Canada‚ 184 in the United States) and over US$800 million in revenue. With a 13-year cumulative average growth in sales of 7.1 percent
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growing fast food restaurants. Tim Horton’s‚ home of the delightful coffee and fresh baked goods currently consists with more than twice as many locations than the total number of MacDonald’s franchises in Canada‚ and constantly expanding. Keys to such a triumphant success are influenced by a number of factors‚ from producing and marketing their long range of delicious products up to the management and selection of franchisees to operate their stores. Since 1964‚ Tim Horton’s has continuously introduced
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the case company (Tim Horton) - Business Model: The Company’s main business is franchising and collecting royalty revenues from Tim Hortons restaurants located in Canada and the USA. The franchised restaurants serve a broad menu of drinks (premium coffee‚ smoothies‚ tea‚ espresso-based hot and cold specialty drinks) and food (fresh baked goods‚ classic sandwiches‚ wraps‚ soups‚ prepared food) (Tim Hortons: Annual Report‚ 2012). - The General Strategy in Canada (Tim Hortons: Annual Report‚ 2012):
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Executive Summary(1-2 pages) Tim Hortons‚ Inc. is positioned within the market as a mature company with a strong consumer franchise. Broadly‚ the entity enjoys a strong brand‚ very profitable franchise income‚ strong cash flow‚ high returns‚ strong same store sales‚ and a low-risk business model. Business Overview Tim Hortons‚ Inc. engages in the ownership and operation of quick service restaurants‚ Tim Hortons restaurants‚ in Canada and the United States. The company offers coffee‚ flavoured
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information when prompted and delete instructional text before printing your final business plan. Comment [N2]: Enter your company logo here or redesign this cover page incorporating your logo. BUSINESS PLAN Business Plan Prepared By Your Name Your Title Your Company Address With City‚ State and Zip Code Your Phone Numbers Your e-mail and Web Addresses Date Prepared Month‚ Year Business Plan Table of Contents EXECUTIVE SUMMARY ................................................
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high enter barrier for these specialty coffee shop or chain shop due to the mature life cycle of coffee and snack shops in Canada and high investment on both physical and human capitals. As stated in the article‚ the industry is concentrated with Tim Hortons and Starbucks with 86.9% market share. Brand identity is essential for the big player since it is difficult to change customer’s daily routine and taste. Also‚ the economies of scale help larger operators to negotiate favorable terms with suppliers
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and why not come out and directly ask me if im ok. I feel completely harassed and disgusted with the way Tim Hortons decided to handle things and will not be soon to return. I just dont understand why an employee would feel so threatened by someone working in the car with my computer opened and on my lap specially if she had seen me there before using the wifi. I am student and thought Tim Hortons was a nice location were I can get some work done. Also I dont understand why someone wouldnt just come
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HISTORY OF TIM HORTONS The Tim Hortons chain was founded in 1964 in Hamilton‚ Ontario. The chain’s focus on top quality‚ always fresh product‚ value‚ great service and community leadership has allowed it to grow into the largest quick service restaurant chain in Canada specializing in always fresh coffee‚ baked goods and homestyle lunches. The first Tim Hortons stores offered only two products – coffee and donuts. The selection of donuts to enjoy was highlighted by two original Tim Hortons creations
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Discussion Question #4 How well does Tim Hortons perform on “The Brand Report Card?” 1. The brand excels at delivering the benefits customers truly desire 2. The brand stays relevant The benefits that Tim Hortons customers desire is that of valued quality. Tim Hortons consumers are looking for a quality product at a decent price‚ they want this because most customers frequent on a 1-2x per day basis. Their brand does this‚ the customer knows that wherever in Canada and the world that they get their
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Introduction: Tim Hortons is currently the largest fast food restaurant chain in Canada that provides a variety of products that appeal to a broad range of consumer preferences at relatively low prices. It is the fourth largest publicly traded quick service restaurant chain in North America based on market capitalization.(pg3) The quick service restaurant industry is continuously growing and its competitive level has increased globally. Tim Hortons operates 4‚546 franchised restaurants worldwide
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