CORPORATE SOCIAL RESPONSIBILITY: A TOOL IN CREATING CORPORATE BRAND IMAGE IN THE TELECOMMUNICATION INDUSTRY IN GHANA CHAPTER ONE INTRODUCTION Background of the study It is universally recognized that Corporate Social Responsibility (CSR) has become an indispensable tool in the growth and profitability of businesses throughout the world. Accordingly‚ corporate managers now have the difficult task of balancing business priorities with that of CSR activities in the creation of
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CORPORATE SOCIAL RESPONSIBILITY Corporate Social responsibility (CSR) what is it?????? According to the World Business Council for Sustainable Development‚ CSR is “the commitment of business to contribute to sustainable economic development……….” The primary purpose of CSR is to engage with the internal and external stakeholders. Generation of CSR: In the 1970s from Social Betterment to After 1970 to Social Responsiveness There have been three generations of development of CSR‚ they are:
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Corporate social responsibility Social accounting‚ auditing‚ and reporting For a business to take responsibility for its actions‚ that business must be fully accountable. Social accounting‚ a concept describing the communication of social and environmental effects of a company’s economic actions to particular interest groups within society and to society at large‚ is thus an important element of CSR.[16] Social accounting emphasizes the notion of corporate accountability. D. Crowther defines social
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CORPORATE SOCIAL RESPONSIBILITY Definition:- [Carroll‚ 1979; 2008‚ 500]: "The social responsibility of business encompasses the economic‚ legal‚ ethical and discretionary expectations that a society has of organizations at a given point in time." EU Definition of CSR: "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." The World Business Council for Sustainable Development
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Essay Question: To what extent is Corporate Social Responsibility beneficial to a company’s performance? In the 21st century‚ Corporate Social Responsibility (CSR) has become an important‚ if not essential‚ for businesses. In addition to basic law compliances‚ the focus of the consumers as well as the business world now include the impact the company has on the society and on the way they use recourses (Davis‚ 2010). CSR has become a contributing factor to a company’s financial performance. This
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10/3/2012 Corporate Social Responsibility Introduction: A Stakeholder’s Perspective Perspective Recent Business Incidents for Deliberation – 1 • Toyota: http://www.youtube.com/watch?v=qNm-h9FbJg&feature=channel • The Octopus: http://www.youtube.com/watch?v=o30eVK1C1C0 • Cafe de coral: http://www.chinadaily.com.cn/hkedition/201011/04/content_11499922.htm • Minimum Wages ▫ http://www.youtube.com/watch?v=Wnwck09iBdU&feature=fvsr • Cafe de Coral ▫ http://www.youtube.com/watch?v=BG47rvQVP0A&feature=fvsr
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Overview What responsibilities do businesses have? Who takes priority when decisions are made? Are shareholders the most important to consider‚ or is it the customer? Should a company simply meet the required regulations‚ or attempt to go above-and-beyond the requirements? All of the questions involve corporate social responsibility. Corporate Social Responsibility can be defined as “the continuing commitment by business to behave ethically and contribute to economic development while improving
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Sauder School of Business University of British Columbia Corporate Social Responsibility BASM 580B – Period 5 Instructor: Office: Phone: Email: Office Hours: Angela Kelleher HA 563 (604) 454-2243 Angela.Kelleher@sauder.ubc.ca Wednesdays 5:00-6:00pm‚ or by appointment Overview This course is designed to engage students in a discussion of Corporate Social Responsibility through a series of interactive learning activities. The course will begin with preparing the students to discuss and debate
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obligation which we need to fulfill. The fulfillment of these obligations is called our responsibility towards society. The same scenario applies for business also. What is “Corporate social responsibility” * We do know that every business operates within a society and uses the available resources of the society and depends on the society itself for their existence. This creates a responsibility for business towards a society that they must return to the society in return of what they(Business)
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constitutions morality or ethics in the first place. In this case‚ Ballistico is a professor who is conducting a research and has come to some new findings. According to his professions‚ he should be honest and objective to his research and it is his responsibility publishes the results as what it originally was to enable the public have a correct understanding of what is happening. It would obey his professional standard if he did not publish the result. However‚ on the other hand‚ he was involved in a
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