APSY 3145 Qualitative Research Methods Week 4 Presentation Focus Groups How to design and conduct a focus group interview? Chan Ming Chung‚ Daniel Chan Ying Wa‚ Cindy Yip Chun Hin‚ Hinry Brief Contents • What is the focus group? • How to conduct it? • Basic ingredients in focus groups. • Problem of confidentiality • Pro & Con • Limitation What is the focus group? • An interview with several people • Emphasize a specific topic • Extensively use in market and social research • Interested in how
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Count 868 Final Draft Groupthink Have you ever been in a group of people where the group decision is different from your thoughts but you reject to speak up because of the group pressure? The Sociological idea of an individual losing control of their behavior when they are in a group is defined as Groupthink. Some recent studied prove that when humans are in group‚ their actions are directly affected by the interaction with the group. In addition‚ there are evidences in which proves that groupthink
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Case write-off Alibaba Group Introduction: Jack Ma‚ who has a foreseen‚ started the Alibaba Company after his visit to U.S. He found that China jump into the online commerce market really soon. The company was focused on B2B business and its initial goal is to help small Chinese manufacturers connect with buyers. Alibaba grew quickly and still growing. It launched several wholly owned subsidiaries‚ such as Taobao‚ Alipay‚ Alisoft. Alibaba group is considered to be a huge success among
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Peer groups are an important influence throughout one’s life‚ but they are more critical during the developmental years of childhood and adolescence. There is often controversy about the influence of a peer group versus parental influence‚ particularly during adolescence. Recent studies show that parents continue to have significant influence‚ even during adolescence‚ a reassuring finding for many parents. It appears that the power of the peer group becomes more important when the family relationships
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GROUP THINK CONCEPT: GROUP DYNAMICS GROUP: 01 HARISH D P-101202080 VARUN NADIG-101202049 ABSTRACT Groupthink is a phenomenon in which the norm for consensus overrides the realistic appraisal of alternative course of action. The case seeks to explain how group harmony overrides the importance of making good decisions. Groupthink adversely affects many groups and can dramatically hinder their performance. GIST OF THE CASE This case deals with a civilian worker at a large
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Coming into Group Dynamics this semester I thought it was going to be a class where I did a lot of group projects with a big project at the end of the semester. I honestly did not realize how much I would learn about the inner workings of groups and how many different types of groups there are. Four concepts that have stuck out the most so far for me during this class are the different forms of groups (centralized‚ decentralized‚ and decentralized with aggregation)‚ coordination within groups‚ play‚
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Reference Groups People in a secondary or formal group interact on a less personal level than in a primary group‚ and their relationships are temporary rather than long lasting. Since secondary groups are established to perform functions‚ people’s roles are more interchangeable. Formal Virtual Group or Community: web based consumer group. • EBay: a virtual community‚ where goods and services are exchanged for money. • The pressure to outbid the competition. Formal Work Groups: individuals
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Group Membership Working in groups may have many different types of outcomes. A study done by Mark Levine and Simon Crowther did four different studies on how group membership and group size promote behavior. Maybe depending on whom you may work with. The four different studies that they used to evaluate how‚ group size‚ social categorization‚ and bystander behavior differs from each other. I think in all the studies number one is the most important. It states that bystanders in the same group
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Group polarization is the tendency of the group to converge on more extreme solutions to a problem‚ as opposed to a decision made alone or independently. There is a phenomenon called the "risky shift" ‚ it is an example of polarization; the risky shift occurs when the group decision is a riskier one than any of the group members would have made individually. This may result because individuals in a group sometimes do not feel as much responsibility and accountability for the actions of the group
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include brief description of background‚ purpose of the focus group‚ marketing research problem‚ and detailed focus group objectives (ie. What are the marketing research objectives for this piece of research?) 2.Method and Procedures: discuss how the focus group was implemented: the composition of the focus group; where‚ when and how the focus group was conducted 3.Summary of Findings: briefly outline the key findings of your focus group‚ reactions‚ perceptions‚ and add in one or two verbatim comments
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