INTRODUCTION: Organised retailing in India witnessed a gross turnover of USD 320 billion in 2006. Although this figure is low compared with other developed economies‚ industry experts expected the growth rate of this sector at 35% until 2010. At present‚ about 100 malls are operational at India with a total area of 19 million sq ft. As per the estimates‚ about 3003 additional malls were constructed across the country by 2010. According to the Jones Lang LaSalle Retailer Sentiment Survey 2006
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Principles of Marketing‚ 14e (Kotler) Chapter 15 Advertising and Public Relations 1) Any paid form of nonpersonal presentation and promotion of ideas‚ goods‚ or services by an identified sponsor is called ________. A) sales promotion B) direct marketing C) advertising D) personal selling E) public relations Answer: C Diff: 1 Page Ref: 436 Skill: Concept Objective: 15-1 2) A company’s total marketing communications package consists of a special blend of advertising‚ sales promotion
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Garmin Ltd. Case Analysis Nathan Feather July 8‚ 2010 Table of Contents Executive Summary.............................................................................................................................................. 6 Background and Description of Major Issues ............................................................................................ 7 Company Background .........................................................................................................
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INTRODUCTION: OVERVIEW OF A BRAND The word ‘Brand’ has become a part of peoples’ basic vocabulary. The words’ meaning changes when it is used in different contexts. Sometimes it is a noun‚ as in “That is my brand of choice‚” and sometimes it is a verb‚ as in “Let’s brand this campaign.” It has become synonymous with the name of the company‚ the consumer’s experience of the company‚ the consumers experience of the company’s products and the consumer’s expectations. Brands are embedded in peoples’
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Ch 5 1. The definition of consumer behavior Consists of the actions a person takes in purchasing and using products and services ‚ including the metal and social processes that come before and after these actions . 2. The stages of the consumer purchase decision process Problem Recognition : the initial step in the purchase decision‚ is perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision. Information Search : You may sca
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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[pic] TABLE OF CONTENTS 1. Abstract – Creativity in Advertising……………….. 5 2. Emotions and Brand value…………………………… 6 3. Innovations in Advertising……………………………. 9 4. Survey for Creative advertisements……………… 34 5. Analysis……………………………………………………….. 41 6. Conclusion…………………………………………………… 47 7. References……………………………………………………. 48 CREATIVITY IN ADVERTISING “Creativity is seeing something new when you look at something old; it is all heart of civilization
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COMPETITIVE ADVANTAGE: CREATING AND SUSTAINING SUPERIOR PERFORMANCE Michael Porter Contents Introduction Chapter 1: Competitive Strategy: The Core Concepts 3 The Structural Analysis of Industries 4 Industry Structure and Buyer Needs 6 Generic Competitive Strategies 7 Cost Leadership 8 Differentiation 9 Focus 9 Stuck In The Middle 10 Sustainability 12 RISKS OF COST LEADERSHIP 12 RISKS 12 OF DIFFERENTIATION 12 RISKS 12 OF 12 FOCUS 12 Generic Strategies and Industry
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Strategic Management Need of Strategic Management:- 1. Due to change 2. To provide guide lines 3. Research and development 4. Probability for business performance 5. Systemized decision 6. Improves Communication 7. Allocation of resource 8. Improves Coordination 9. Helps the managers to have holistic approach Importance of Strategic Management:- 1. To the shape the Future of business 2. Effective strategic idea 3. Mangers
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UNDERSTANDING OF THE SITUATION ADP INDUSTRIES CORPORATION Today is an era of conspicuous consumption. It is not just individuals from the elite society who are splurging but even the Filipino middle classes are shelling out cash for premium quality products and services. This evolution in the Philippine marketplace is one of the major reasons why ADP Industries Corporation entered into the picture. ADP Industries Corporation is a 28 years old distribution‚ trading and marketing company in
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