ENTREPRENEURSHIP AND INNOVATION INSTRUCTOR: Jose Lejarraga Case Report: Birth of the Swatch Prepared By: Sachin Agarwala 1. Why was Swatch successful? In what ways was Swatch different from any other watch the industry had ever seen? A number of factors attributed to Swatch’s success and differentiated it from any other watch the industry had seen. There were factors on the manufacturing‚ branding and marketing‚ and designing side. Manufacturing: Hayek wanted complete
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sector organizations like Hindustan Machine Tools Ltd. (HMT) and Allwyn (also famous for its refrigerators once upon a time!)‚ and has now left the pioneers far behind or nowhere in market by private sector enterprises like Titan‚ Sonata‚ Ajanta and Timex along with foreign entities jostling for display space in the smallest of shops selling these products. Before the establishment of HMT as the dominant player in the Indian markets initially‚ the country was solely dependent on imports to meet the
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The Reasons behind the Recent Success of Superhero Movies The superhero movie genre has made an outstanding comeback in recent years. Moviegoers eagerly await the next installment of their favorite superhero franchise as new superhero movies are being produced introducing characters never before seen in movie theaters with no end in sight. The popularity of these movies goes beyond the spectacular special effects and costumes. The popularity of the superhero movie in today’s culture satisfies a
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eliminating competing explanations of the observed findings. Research instruments Questionnaire Qualitative measure 1. Word associationsAsk subjects what words come to mind when they hear the brands name. What does the Timex name mean to you Tell me what comes to mind when you think of Timex watches. 2. Projective techniquesGive people an incomplete stimulus and ask them to complete it‚ or give them an ambiguous stimulus and ask them to make sense of it. 3. VisualizationVisualization requires people
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becoming basic necessities‚ among the most popular accessories today is the wrist watch. Wrist watches today have become the integral part of an individual and are reflection of his/her persona. India is home to the several top watch brands like Timex‚ Citizen‚ Titan and Sonata. These top home brands in India offer variety of watches that caters to the different requirements of the consumers‚ but these brands are facing tough competition from the numerous foreign brands like Movado‚ Rado‚ Rolex
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made clear that bill gates family was not to be hurt if possible. The Lorax was ready and it and the army of apes had started the brutal attack. Bill gates was nowhere to be seen. The only ones there were businessmen in the new Microsoft-dewritos-ironman/batman armor who began to fight the gorillas. While the businessmen and the gorillas were fighting The Lorax made its way down to the basement. Down there it found the most evil thing ever‚ Steve jobs was strapped in a chair and forced to watch Barbie
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A MARKET STUDY ON WRIST WATCHES AMONG CUSTOMERS WITH REFERENCE TO TITAN WATCHES By THOMACHAN BABU (Reg. No. 35103315) A PROJECT REPORT Submitted to the Department of MASTER OF BUSINESS ADMINISTRATION in the FACULTY OF ENGINEERING & TECHNOLOGY in partial fulfillment of the requirement for the award of the degree of MASTER OF BUSINESS ADMINISTRATION IN SCHOOL OF MANAGEMENT S.R.M. ENGINEERING COLLEGE S.R.M. INSTITUTE OF SCIENCE AND TECHNOLOGY (DEEMED UNIVERSITY) MAY 2005 BONAFIED CERTIFICATE Certified
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In October 1939‚ the world required heroes. Hitler had recently attacked Poland. Britain‚ France‚ Australia and New Zealand had proclaimed war. The US remained unbiased – but it was already taking the first steps towards the Manhattan Project and the making of the nuclear bomb. As Nazi Germany ’s shadow fell over Europe‚ it appeared the planet was on the edge of demolition. Who might save us? The response hit the newsstands when Timely Publications gave us Marvel Comics #1. Emerging between the
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What does Iron Man‚ the futurist‚ have in common with Gilgamesh Arguably the oldest hero in history? Well unsurprisingly not much‚ for instance Iron Man is a Genius Billionaire with a high-tech suit of armor. While Gilgamesh was an ancient king‚ a good ancient king‚ but still ancient. They both were searching for immortality and failed. Along the way they both depended on friends to defeat a common enemy. Both of them went searching for immortality‚ albeit different kinds. Gilgamesh wanted physical
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