to the future revenue generation for the firm. PolyMedica focused on direct to customer strategy to increase its customer base. Thus it focused on direct response customer right from 1996 to reach a larger portion of Medicare eligible patients to market their products. This specifically was a pretty successful campaign‚ as the company increased its Medicare eligible diabetes customer base from 17‚000 to 545‚000 in 2003. To qualify as capitalized expenditure as assets‚ the direct responses expenses
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Binnig and Heinrich Rohrer in 1981; the Scanning Tunneling Microscope used quantum tunneling to extract atomically resolved images to understand the morphology of crystalline surfaces including both atomic structures and electron arrangement. The STM tip produced in this experiment acts as a needle that hovers above the crystalline material surfaces (perfect atomic structural patterns) with nanoscale accuracy‚ while emitting electrons from a few nanometers above the surface of the crystalline materials
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Problem: Decathlon is failing to maintain customer focus with the social media marketing strategy it is currently deploying. Analysis: Prior to the social media invasion‚ Decathlon succeeded quickly in China by adopting an effective marketing strategy that was compatible with their targeted customer groups. For example‚ it used less TV and instead adopted a “word of mouth” marketing strategy by using outdoor billboards in populous areas and organizing outdoor events and contests. Even though the
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and that as well as there being global markets e.g. for BIC and Gillette razors‚ and for Coca-Cola drinks‚ there are important regional differences - for example advertising in China and India need to focus on local languages. Just as the marketing environment has to be assessed at home‚ the overseas potential of markets has to be carefully scrutinized. Finding relevant information takes longer because of the unfamiliarity of some locations. The potential market size‚ degree and type of competition
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Introduction Cooper Industries‚ Inc. is a manufacturer of heavy machinery and equipment. It has acquired some companies in the past as part of their expansion plans. Cooper acquires companies that are leading in their area of business‚ have a large market share and is the leading company in their area of operation. Currently‚ Cooper is focusing on building a hand tool business with a full product line that would use a common sales and distribution system and joint advertising. In this effort‚ Cooper
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also tend to tie the brand of hotels that they stay before with a corporate brand that they are familiar with. Above mentioned issue signals that current trend in g and competition side is a threat for Rosewood`s future growth and profitability. Market Segment Share may be lost. Also this can be turned to an opportunity if Rosewood can shape its future strategy towards operating under Corporate Branding. Huge growth opportunities lay in Retention rate‚ Total revenue‚ Customer Lifetime Value‚ Repeat
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What is the weighted average cost of capital (WACC) for Marriott Corporation? WACC = (1 - τ)rD(D/V) + rE(E/V) D = market value of debt E = market value of equity V = value of the firm = D + E rD = pretax cost of debt rE = after tax cost of debt τ = tax rate = 175.9/398.9 = 44% Cost of Equity Target debt ratio is 60%; actual is 41% [Exhibit 1] βs = 1.11 βu = βs / (1 + (1 – τ) D/E) = 1.11/(1 + (1 – .44) (.41)) = 0.80 Using the target debt ratio of 60%: βTs = βu (1 + (1 – τ) D/E)
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This question bothers most of the students every time! In this regard‚ being a regular student and going regularly in class is essential‚ but it is also equally important to enjoy English activities outside theclassroom. The following are few tips that will definitely help you in improving your English proficiency and to reach the next level! You should join an English Conversation group: Check out for some local listings to locate English-speaking groups in your locality. You can start
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debt is used to finance the company. This financing approach put a heavy debt burden on Marriott‚ resulting in huge amount of debt repayments. Upon figuring out such heavy debt issue‚ Marriot broadened its potential lenders‚ opened up the financial market‚ refinanced with long term debts as well as to change financial policy to lower the leverage. In 1975‚ Marriott shifts its hotel strategy from ownership to leasing and management contracts where they have a comparative advantage. Besides‚ Marriott
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(negligently) runs over another while driving carelessly has committed a tort of battery based on negligence Duty of Care The reasonable person standard The law does not require perfection‚ only what is reasonable under the circumstances In the case of a professional such as a doctor‚ engineer or accountant‚ that standard is a reasonable doctor‚ engineer or accountant. SQUISH LA FISH v. THOMCO Issue Did the defendant fail to take reasonable care that the information it provided was correct
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