Chapter 1 INTRODUCTION Titan Industries is the world’s sixth largest wrist watch manufacturer and India’s leading producer of watches under the Titan‚ Fastrack‚ Sonata‚ Nebula‚ RAGA‚ Regalia‚ Octane & Xylys brand names. It is a joint venture between one of India’s most respected business organizations‚ the Tata Group‚ and the Tamil Nadu Industrial Development Corporation(TIDCO). Its product portfolio includes watches‚ accessories and jewellery‚ in both contemporary and traditional designs. It
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CHAPTER 1 INTODUCTION A STUDY OF CONSUMER PREFRENCE TOWARDS TITAN WATCHES A consumer is a person or group of people‚ such as a household‚ who are the final users of products or services. The consumer’s use is final in the sense that the product is usually not improved by the use. The term preference is used in a variety of related‚ but not identical‚ ways in the scientific literature. This makes it necessary to make explicit the sense in which the term is used in different social sciences
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Segmentation .targeting and Positioning Steps involved in STP Titan first launched its quartz range with heavy advertising. The first advertisement described the titan quartz as the international watch that could be bought in Indian rupees. Later campaigns also positioned the watch as a gift item‚ with advertisements saying: The next time your husband wants to buy you a saree ask him for a Titan watch. This campaign was an enormous success. Music became an essential part of Titan’s advertisements
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(TIDCO). The main objective of the company is to manufacture analog electronic watches with a choice of over 150 designs. - The Company undertook to set up a plant for the manufacture of quartz analog electronic watches in the State Industries Promotion Corporation of Tamil Nadu‚ Ltd. Industrial area at Hosur. - The Company entered into a collaboration agreement with France Ebauches (FE) of France‚ manufacturers of watch movements and components‚ for technical documentation
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21st century Titan has made a product of innovative technology. Titan watches are a brand from Titan Industries which is a leading brand in India. Titan watches are very unique in its style ‚ design‚ fashionable‚ elegant and durable. These watches have a timekeeping technology of quartz crystals which is good for greater accuracy than the mechanical watches. It has a date and time‚ altimeter‚ barometer and compass. Titan watches are available in different and beautiful designs such as Titan Edge which
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Introduction of Titan wrist watch Titan Industries is the world’s fifth largest[citation needed] wrist watch manufacturer and India’s leading producer of watches under the Titan‚ Fastrack‚ Sonata‚ Nebula‚ RAGA‚ Regalia‚ Octane & Xylys brand names. It is a joint venture between the Tata Group‚ and the Tamil Nadu Industrial Development Corporation (TIDCO).[2] Its product portfolio includes watches‚ accessories and jewellery‚ in both contemporary and traditional designs. It exports watches to about
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Titan Watches – Consumer Motivation Background Titan Industries is the fifth largest integrated watch manufacturer in the world and has 60% of the organized watch market share in India. Titan started its operations in 1986. When it was launched‚ it was the third watch company in India after HMT and Allwyn. Titan formed a joint venture ith Timex‚ which lasted until 1998‚ and set up a strong distribution network across India. Titan watches are sold in India through exclusive Titan showrooms
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Remember the titans’ directed by Boaz Yakin is a film that demonstrates many important themes. The four that are most important themes in this film are brotherhood‚ unity‚ pride and respect. Brotherhood is a relation that the team builds a friendship unlike any other‚ built out of respect and love. Unity is The state of being united or joined as a whole‚ Harmony or agreement between people or groups. Pride is seen as sense of one’s own proper dignity or value‚ Respect is valuing an others points
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Eren Jaeger joined the survey corps to kill titans but now they might use one to fight them and he’s that Titan. Eren Jaeger found out that he can turn into a fifteen meter man-eating zombie- like monster also known as a titan. The military would like to use his ability to fight fire with fire. They want Eren to transform into a titan and carry a rock to block the titans from getting into the cities walls. Even though the humans can’t know whether Eren will attack or help them when he is transformed
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Titan is the largest moon of Saturn. It is the only natural satellite known to have a dense atmosphere‚[9] and the only object other than Earth for which clear evidence of stable bodies of surface liquid has been found.[10] Titan is the sixth ellipsoidal moon from Saturn. Frequently described as a planet-like moon‚ Titan has a diameter 50% larger than Earth’s natural satellite‚ the Moon‚ and is 80% more massive. It is the second-largest moon in the Solar System‚ after Jupiter’s moon Ganymede‚ and
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