Using sociologist Erving Goffman’s technique of frame analysis and a further development of the original coding scheme‚ Katharina Lindner conducted a study to examine the portrayal of women in advertisements in a general interest magazine (Time) and a women’s fashion magazine (Vogue). The study reveals that advertisements in Vogue portrayed women more stereotypically than did advertisements in Time. The results agreed with the prediction since Lindner considered Time a magazine intended for a broader
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References: Books Katz‚ R (2002). Web Portals and Higher Education: Technologies to Make IT Personal Strauss‚ H. (2002). All About Web Portals: A Home Page Doth Not a Portal Make. In: Katz‚ R. and Associates Web Portals and Higher Education: Technologies to Make IT Personal. San Francisco: Jossey-Bass. 33-36. Constantinides‚ E (2004) Influencing the online consumers behavior: the Web experience Chmielewski‚ D. (2004). Netflix‚ TiVo confirm alliance. Tribune Business News. 1 (1)
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Syllabus as of October 10‚ 2012 NYU/Stern Executive MBA Program B01.2310.87: Marketing Spring‚ 2013 Professor Priya Raghubir Office: Tisch 809; Phone: 212.998.0727; Fax: 212.995.4006 e-mail: raghubir@stern.nyu.edu; Web: www.stern.nyu.edu/~raghubir Course Objectives As the core Marketing course in the EMBA program‚ the objectives of this course are: 1. To introduce you to the role of marketing in organizations; 2. To teach the basic concepts and tools used in marketing‚ including: - Elements of
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buy it at full price. "The game is obviously that anything less than 100% redemption is free money‚" says Paula Rosenblum‚ director of retail research at consulting firm Aberdeen Group. The impact on a company’s bottom line can be startling. Consider TiVo. The company caught Wall Street off guard by sharply reducing its first-quarter loss to $857‚000‚ from $9.1 million in the same period last year. One reason: About 50‚000 of TiVo’s 104‚000 new subscribers
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sharper pictures and are much simpler to operate than VCRs‚ and PVRs allow the user to download the television schedule for the next week. Two companies currently sell the hardware and provide the subscription service: TiVo and ReplayTV. Both firms started in 1997. As of mid-2002 TiVo had nearly 500‚000 subscribers and ReplayTV had about 100‚000. Companies are developing new technologies that make it even easier for users to "snip" commercials. Cable companies have begun offering a combined cable
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that (i) TiVo improve the value of the product by unbundling it in terms of the various benefits provided and then bundling the individual components with other complementary products. (ii) So as to increase the awareness of the different TiVo products and the brand‚ we propose to segment the market in terms of the specific customer profile whose needs are aligned to the particular benefit provided by the product. Accordingly‚ we arrive at a communication plan for the different TiVo products that
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Netflix Philip J. Brooks Business Policy & Strategic Planning – BA 4910 Professor Dr. Jeffrey Walls November 25‚ 2006 GENERAL ENVIRONMENTAL ANALYSIS Netflix was founded in 1997 by Reed Hastings‚ founder and CEO. Prior to this‚ Hastings founded Pure Software in 1991 and led several acquisitions that allowed Pure Software to become one of the top 50 largest software companies in the world. In 1999‚ Hastings launched the online subscription service and led Netflix to
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Market Mix Paper The purpose of this paper is to describe the elements of the marketing mix which is product‚ place‚ price and promotion. In addition‚ selecting the organization whom I work for which is DirecTv and describe how each one of the four elements of the marketing mix impacts the development of DirecTv’s marketing strategy and tactics. This paper will also be describing how each element is implemented. The concept or term of “marketing mix” became popular after Neil H. Borden published
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Timeline of Yahoo! 1 Timeline of Yahoo! Timeline of major events for Yahoo!. 1990s 1994 • January 1994: Jerry Yang and David Filo create "Jerry’s Guide to the World Wide Web" while studying at Stanford University. • April 1994: "Jerry’s Guide to the World Wide Web" is renamed "Yahoo" 1995 • March 1995: Yahoo is incorporated. • 1995: Ziff Davis Inc. launches the magazine Yahoo! Internet Life‚ initially as ZD Internet Life. The magazine was meant to accompany and complement the website
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me your secret!” Second scene is now in Ms Stone’s house‚ who was just enjoying her time of Yoga while Ms Collin walked in. “You’ve got to have one! It’s amazing!” Ms Stone shared excitedly‚ “Let me show you my secret weapon‚ - TiVo”. Then she vividly demonstrated how TiVo works‚ “you can pause anytime without being interrupted by the phone; with it you can record 30 hours of programming without the hassle of videocassettes. And it’s also intelligent enough to automatically detect and record the shows
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