CASE: E-288 DATE: 2/05/08 (REV’D 1/30/09) KIVA This is not charity. This is business: business with a social objective‚ which is to help people get out of poverty. —Muhammad Yunus‚ Founder and CEO‚ Grameen Bank INTRODUCTION Jessica Jackley Flannery‚ the cofounder and chief marketing officer at Kiva.org (Kiva)‚ an online microfinance nonprofit‚ stepped into her car after a long day of meetings and media appearances. It was an exciting and busy time. Kiva was growing exponentially and
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BRUNEL BUSINESS SCHOOL COVERSHEET FOR ONLINE COURSEWORK SUBMISSIONS Module Code MG5553 Module Title Strategic Marketing Management Module leader Dr. Geraldine Cohen Student ID numberStudent name 1226866 I understand that the School does not tolerate plagiarism. Plagiarism is the knowing or reckless presentation of another person’s thoughts‚ writings‚ inventions‚ as one’s own. It includes the incorporation of another person’s work from published or unpublished sources‚ without indicating
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3-1 Chapter 3 The Evolution of Promoting Brands 3-2 1. Identify economic changes that gave rise to advertising. 2. Discuss how the relationship between marketers and retailers has changed over time. 3. Describe significant eras of promotion in the United States‚ including the impact of social change on promotion. 4. Define consumer empowerment and branded entertainment. 5. Identify forces that will continue to affect the evolution of integrated marketing communication.
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“children ages 12 to 15 (spend) nearly 25 hours a week watching television‚ the highest figure on record.” The survey goes on to show that this was added by seven weekly hours watching DVDs‚ playing video games‚ and watching time-shifted television (DVR‚ Tivo). As creativity is known to be a thought based process‚ spending this large amount of time watching television and playing video games only hampers creativity. If we’re never able to be alone with our thoughts and allow our thoughts to drift‚ full
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programs on other channels. Furthermore‚ different technological innovations enable consumers to block advertisements all together. The V-chip is a device that consumers can program to block unwanted content on television‚ including advertisements. TiVo is another similar device that allows users to store television programs without commercials. High Costs: Television advertising costs more than other forms of media‚ such as radio‚ magazine‚ newspaper and Internet advertising. Quality commercials
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On August 2‚ 1923‚ Calvin Coolidge was vacationing at his father’s home at Plymouth‚Vermont when one night he was awakened by the tragic news of Warren Harding’s death. Harding ‚who had been on a public speaking tour of the West‚ when his health began to deteriorate‚ tried poorly to alleviate the scandal that have been plaguing his presidency. Praying by candlelight‚ Coolidge descended the stairs to the plain living room of his father’s house‚ lighted only by two kerosene lamps. Upon an old wooden
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“On balance the league of nations proved to be a failure in the 1920’s.” How far do you agree with this statement? Explain. 10 marks. The League of Nations was the brainchild of USA’s president‚ Woodrow Wilson‚ and was one of his suggested 14 points that followed the Treaty of Versailles. The League was based on a covenant‚ a set of 26 articles‚ which all the members had to follow. The main structure of the League was set in the form of The Assembly and the Council‚ of which there were four permanent
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Netflix Inc A business analysis of the organization’s Internal and External Factors with an emphasis on Demographics Table Of Contents Introduction………………………………………………………………………. 3 I. Industry and Company presentation 1Industry Summary……………………………………………………………….. 4 2Company Summary………………………………………………………………. 6 2
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Expressive Typography : 1.1 What is Expressive Typography: In the 1960s there was a surge of Expressive Typography; in which the type is physically positioned or modified so as to literally illustrate the primary statement. Many designers employed Expressive Typography. Most notable was the work done by Herb Lubalin and Otto Storch in Mc Call’s Magazine. Some letter or a word would be reshaped to become an illustration of its own content. Sometimes an illustration was incorporated into the
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REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible
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