Chapter 1 - Introduction to e-marketing Prof. Noel M. Teves Lesson Objectives Outline the use of SOSTAC® Describe the difference between e-commerce‚ e-business and e-marketing Understand the types of online presence in the market Describe the e-marketing 5S’s SOSTAC® Is a simple planning system covering Situation Analysis‚ Objectives‚ Strategy‚ Tactics‚ Action and Control. Created by P.R. Smith in 1993 TYPES OF ONLINE PRESENCE When assessing the relevance and potential of e-marketing
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MEASURING TRENDS IN LEISURE: THE ALLOCATION OF TIME OVER FIVE DECADES Mark Aguiar Erik Hurst Working Paper 12082 http://www.nber.org/papers/w12082 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge‚ MA 02138 March 2006 We thank Susanto Basu‚ Gary Becker‚ Kathy Bradbury‚ Kerwin Charles‚ Raj Chetty‚ Steve Davis‚ Jordi Galí‚ Rueben Gronau‚ Dan Hamermesh‚ Chad Jones‚ Ellen McGrattan‚ Bruce Mayer‚ Kevin Murphy‚ Derek Neal‚ Valerie Ramey‚ Richard Rogerson‚ Frank Stafford‚ and
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Monday Time: 13:00 to 13:30 1st ad:- Fogg deo Questionnaire: 1) Mention the target audience of the advertisement. Ans: Men(age group 16 to 35 years) 2) What was the television show before and after the advertisement? Ans: Emotional Atyachaar 3) Did you like it or no? Y? Ans: yes‚ I like it. The dialogues and statements used in the ad draw your attention towards it and you intend to buy it. 4) Mention the time and duration
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Integrating Self Service Kiosks in a Customer-service System Cornell Hospitality Report Vol. 10‚ No. 6‚ April 2010 by Tsz-Wai Lui‚ Ph.D.‚ and Gabriele Piccoli‚ Ph.D. www.chr.cornell.edu Advisory Board Ra’anan Ben-Zur‚ Chief Executive Officer‚ French Quarter Holdings‚ Inc. Scott Berman‚ U.S. Advisory Leader‚ Hospitality and Leisure Consulting Group of PricewaterhouseCoopers Raymond Bickson‚ Managing Director and Chief Executive Officer‚ Taj Group of Hotels‚ Resorts‚ and Palaces Stephen
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THE NEW MEDIA TECHNOLOGIES: OVERVIEW AND RESEARCH FRAMEWORK Linda Weiser Friedman Professor‚ Department of Statistics & Computer Information Systems Baruch College and the Graduate Center of the City University of New York Linda_Friedman@baruch.cuny.edu Hershey H. Friedman Professor of Marketing and Director of Business Programs Department of Economics Brooklyn College of the City University of New York x.friedman@att.net April 2008 THE NEW MEDIA TECHNOLOGIES: OVERVIEW AND RESEARCH
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Executive Summary In this executive summary‚ i will introduce the ideas and details of Apple Inc’s supply chain in its current state. We will examine Apple’s strategy of being consumer based and evaluate the current state of business and some of the partnerships it has formed to remain one of the dominating forces in this industry. This report will cover a brief overview of the company‚ its current assortment of products it offers‚ future opportunities and threats that Apple may face‚ its current
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Joey Lane Professor Holmes English 102 12-9-10 Benefits of P2P and File Sharing File sharing started with tapes in the 1970’s and CD’s in the 1980’s but file sharing did not gain mainstream attention until Napster was invented by Shawn Fanning in 1999. Napster‚ the first large scale illegal file sharing program‚ was a peer to peer (P2P) program which allows users to trade files from one computer to another through a central program. Once Napster was released‚ it immediately gained widespread
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Today‚ almost people in the world concentrate on monitoring‚ discussing‚ and considering steps of economy‚ scale of economy‚ or even developmental speed of it. Everyone wants to make an epoch with faster development of economy but this fluctuation of it may also become a big problem. There are more and more business organizations entering to market nowadays‚ the business is getting tighter and this hence leads to the increasingly fierce competition among organizations. These organizations have to
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Table of Contents Company Introduction: 3 Vision and Values: 3 Company Objectives: 3 Strategic Analysis: 4 PESTEL Analysis 4 SWOT Analysis: 6 Porters 5 forces: 7 Porter’s diamond and competitive advantage: 9 Ansoff Matrix: 10 Boston Matrix: 11 Value Chain Analysis 13 Recommendation: 14 Evaluation & Conclusion: 14 List of References: 15 Company Introduction: Nestle is one of the world’s largest and most known companies. It is a Swiss company with its headquarters located in Vevey‚ Switzerland
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Before the Federal Communications Commission Washington‚ D.C. 20554 In the Matter of ) ) COMPLAINTS AGAINST VARIOUS ) File No. EB-04-IH-0011 TELEVISION LICENSEES ) CONCERNING THEIR FEBRUARY ) NAL/Acct. No. 200432080212 1‚ 2004 BROADCAST OF THE SUPER ) BOWL XXXVIII HALFTIME SHOW ) ORDER ON RECONSIDERATION Adopted: May 4‚ 2006 Released: May 31‚ 2006 By the Commission: Commissioner Adelstein concurring in part‚ dissenting in part‚ and issuing
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