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    Instructions for Analysis of Case 6 1. How strong are the competitive forces in the movie rental marketplace? Do a five forces analysis to support your answer. Below is an analysis of five forces model of competition in the movie rental industry: Rivalry among companies competing in movie rentals Rivalry is centered on such factors as • Price of movie rentals (rented either individually or via a subscription plan); variety of subscription plans to choose from. • Convenience in renting movies

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    Effects of the Internet on the Global Economy Introduction It is all about being connected. Throughout the ages being connected has allowed for the economy to grow. The modes of transportation connected the ancient worlds and individual economies grew or dwindled depending on the effectiveness of transportation. Most economic strongholds were on the waterfronts. Shipping was the main mode of transportation. This shifted from the advent of the steam engine. The era of the rail transportation

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    MARKETING STRATEGIES CONTENTS INTRODUCTION MICROSOFT TO BUY SHARES IN FACEBOOK – NEWS ARTICLES : Microsoft Corp.‚ lagging behind Google Inc. in the online advertising market‚ is in talks to purchase a stake of as much as 5 percent in social-networking site Facebook Inc. The investment may be $300 million to $500 million‚ giving Facebook an overall value of $10 billion‚ the newspaper reported on its website‚ citing unidentified people familiar with the matter. The talks are

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    John Aagesen Professor Burns English 1020 7 May 2012 Supersized Children: A Blind Form of Child Abuse Childhood obesity is a form of child abuse and act of neglect that directly correlates to poor parenting and lack of attention to young children’s diets. Furthermore‚ fast food advertising agencies should be just as guilty of child abuse as some parents‚ due to the fact they specifically market cheap‚ harmful‚ and unhealthy foods to today’s youth. Additionally‚ the government is partially

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    Netflix vs Blockbuster

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    Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership June 15‚ 2012 Contents Introduction 2 Netflix 3 Inside Netflix 3 Current issues at Netflix 5 Netflix strategies 5 SWOT Analysis 6 Netflix Strengths 6 Netflix Weaknesses 6 Opportunities for Netflix 7 Threats facing Netflix 7 Application of Techniques of Strategic Analysis 8 The Five-Force

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    Podcasting and Vlogging

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    INTRODUCTION The emergence of the internet has brought about many advertising opportunities. Podcasting/Vlogging is one recent innovation in Internet communication and entertainment. Businesses serving niche market are capitalizing on this new concept to directly target their markets with there advertisements. This assignment attempts to broaden ones understanding of this new initiative and how it fits into the marketing world. For the purpose of this assignment we are going to refer to Podcasting

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    Marketing Management Kraft Foods UK Case Study Report Table of contents Introduction Kraft foods are already a Market leader in the packed Food Industry. It has dominance in several of the product lines. As a forward looking corporate‚ it does not want to restrict this predominance to “today” and aims to be ahead through a combination of proactive and dynamic approach. They intend to initiate a series of bold steps which will see them through on two fronts. The first one

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    THE EFFECTS OF FACEBOOK IN THE ACADEMIC PERFORMANCE OF IV-ST. MATTHEW A Research Paper Presented to Mrs.Villahermosa of the High School Department STA. TERESA COLLEGE Bauan‚ Batangas In Partial Fulfillment of the Requirements in English IV for 4th year students of STA. TERESA COLLEGE By: Flores‚ Jorge Philip M. Madlangbayan‚ Coni Elaine C. Masangcay‚ Mavirich Joy C. MARCH 2012 TABLE OF CONTENTS Acknowledgements……………………………………………………………………...i Chapter I: THE PROBLEM AND

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    Advertising Slogans

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    Advertising slogans From Wikiquote Jump to: navigation‚ search This is a list of famous advertising slogans and taglines. Electronics • "Buy it. Sell it. Love it." ~ eBay • "Challenge everything" ~ EA Games • "Connecting people." ~ Nokia • "Do you have the bunny inside?" ~ Energizer Max‚ since 2000s • "EA Sports. It’s in the game" ~ EA Sports • "Get N or get out." Nintendo 64‚ late 1990s • "Hello Tosh‚ gotta Toshiba?" ~ Toshiba‚ 1984‚ Gold Greenlees

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    Performance Appraisal

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    Introduction Performance appraisal or merit rating is the process of evaluating the performance and the qualifications of the employees in terms of the recruitments of the job‚ for which he is employed‚ for purposes of the administration‚ placement‚ selection for promotion‚ providing financial rewards and other actions which required differential treatment among the members of a group as distinguished from actions affecting all members equally. So it is the process of measuring quantitatively and

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