"Tivo marketing strategy" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 12 of 50 - About 500 Essays
  • Powerful Essays

    Tivo Case

    • 1627 Words
    • 7 Pages

    TiVo Case Analysis | Team Report – Team C | Andres GalindoTracey Keiter Mike MacIntyre Kristan King Nevins Martin Penagos Raghu Ramaiah | 10/14/2012 10/14/2012 Table of Contents Executive Summary 3 The Three C’s 3 Customer 3 Competitor 3 Collaborator 4 Segmentation 4 Targeting 4 Positioning 4 Marketing Mix 4 Price 4 Product 5 Promotion 5 Place 5 Recommendation 5 Conclusion 5 References……………………………………………………………………………………………………. Format for case write-up

    Premium

    • 1627 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Tivo Swot

    • 344 Words
    • 2 Pages

    confusing to explain to customers. * Ineffective communication with its consumers. * The manufacturers ’reps couldn’t give TiVo the amount of support it required. * Expensive product with additional service fee for recording and no reference point * Restricted promotional activities Threats * Traditional markets will implement defensive strategies to protect their market share * Legislative agenda could restrict opportunities * Technology is easy to replicate *

    Premium Advertising

    • 344 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    ICU: INTRODUCTION TO MARKETING Vladimir V. Bulatov. bbe@voliacable.com We‚ Fr 8:30 LECTURE 12. PRODUCT DEVELOPMENT II. Reading: Ch. 11‚ 12‚ addendum sent onto your e-mails. Three product levels in marketing: 1.Core product: “what the buyer is really buying?” (E.g. Charels Revson [Revlon] recognizes that: “In the factory we make cosmetics; in the store – we sell hope”). Product concept is the idea about benefits‚ not features. 2.Tangible product – a ready-to-use product that has certain

    Premium Marketing Strategic management Marketing plan

    • 1324 Words
    • 6 Pages
    Good Essays
  • Satisfactory Essays

    TiVo Case

    • 589 Words
    • 3 Pages

    TiVo is definitely an innovation to television. It is unique‚ and solves many consumer problems. It changes consumer behavior towards TV and allows individuals to be more efficient and flexible in when and how they view. After being on the market a few short years‚ it has attracted a certain demographic‚ and has a large reach into the markets. That being said it isn’t the growth that was expected‚ and there are a few hurtles TiVo will need to overcome to continue to drive success and growth. The

    Premium Demographics Television Demographic profile

    • 589 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Tivo Case Summary

    • 921 Words
    • 4 Pages

    DIAGNOSIS OF THE PROBLEM: TiVo was launched in March 1999 and aimed at transferring control from TV networks to consumers. Currently (May 2000) TiVo has a low market penetration (0.04%) but current customers highly satisfied.Experts predicted that the customer base would reach 35000- 80000 by 2000 yearend. PROBLEM IDENTIFICATION: To increase product awareness‚ customer acquisition and sales by modifying the current marketing strategy and also address the emerging competition. SITUATION ANALYSIS:

    Premium Marketing Sales

    • 921 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Tivo Case Study

    • 1957 Words
    • 8 Pages

    TiVo Case Study 1. Draw a supply chain (or value net) that traces the various stakeholders involved in the TiVo value chain and their respective interactions. From this‚ what insights do you get about the relative value that each stakeholder adds in this process? TiVo struggles with finding ways to decrease the overall cost of customer acquisition. Costly components and services to assist customers with set-up combined with marketing costs to educate potential customers on the value and benefits

    Premium Marketing Product management Strategic management

    • 1957 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    TiVo Strategic Audit

    • 1667 Words
    • 7 Pages

    Case 14: Tivo Inc. I. Current Situation A. Past Performance A.1. Tivo is a corporation developed on a product that allows customers to record TV shows digitally‚ and watch them when convenient for them. A.2. TiVo released an IPO in 1999 and price of stock has fluctuated significantly over the years. A.3. Tivo has had a difficult time in maintaining positive growth or consistent financial standings since its founding. B. Strategic Posture B.1. Mission B.1.1. TiVo has evolved from the pioneer

    Premium Cash flow Brand Advertising

    • 1667 Words
    • 7 Pages
    Satisfactory Essays
  • Good Essays

    Tivo Executive Summary

    • 1127 Words
    • 5 Pages

    TiVo is a digital video recorder that allows viewers to watch what they want‚ when they want to watch it‚ and it allows pause and instant replay functions of live TV by storing information on a hard drive. It gives they user or users to ability to create their own personal television schedule by using the regular television programs. TiVo’s features include the ability to fast-forward‚ ultimately skip‚ through commercials and also input their own viewing preferences. TiVo also has popular features

    Premium Advertising Television Marketing

    • 1127 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    Marketing Strategy

    • 1738 Words
    • 7 Pages

    PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:

    Premium Marketing plan Marketing

    • 1738 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Marketing Strategies

    • 1763 Words
    • 8 Pages

    8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix

    Premium Marketing

    • 1763 Words
    • 8 Pages
    Powerful Essays
Page 1 9 10 11 12 13 14 15 16 50