Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis • About Parle G Biscuit • Parle G - Future Challenges • Our Suggestions Introduction on Biscuit Industry •Biscuits market in India : Rs 9‚000-crore (Rs 90-billion) • Annual growth rate of Biscuit Industry as follows: % Growth 18 16 14 12 10 8 6 4 2 0 2003-04 2004-05 2005-06 % Growth 2006-07 2007-08 Yr. 2008….exemption 14 –
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Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic
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Arabia. Zain was also the first in the Middle East to launch the roaming service on aircrafts‚ where customers can use their Zain serviced mobile phones on aircrafts to call any country of their choice. In this case study‚ a review of Zain marketing strategies‚ demonstrate the efforts of Zain Jordan to preserve its market share and revenues‚ in a highly competitive market. 2) Mission: Zain Introduction (The ZAIN story: Success with a big heart) Thirteen years ago‚ in 1994‚ Zain (formerly known
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Market Summary: Past‚ present‚ and future Café Najjar was established in Lebanon to satisfy the local consumption with coffee its production was with high quality so it was consumed with high percentages. Then the production becomes more efficiently and the products were exported to the world. By using the new technique‚ Café Najjar is the first in the world to exceed the limits of traditional coffee producing‚ thus reaching the ultimate in production of oriental coffee‚ which includes Lebanese
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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The case study was all about the launch of TiVo and the consumer behavior around the product. TiVo was launched in 1999 and didn’t quite receive the response the company had hoped for. As a result the marketing team led an effort to further understand the nature of TiVo’s appeal for existing and potential customers and to encourage other participators such as advertisers and television network to take accountability for TiVo’s relevance in the lives of consumers. The bulk of TiVo’s customer base
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organization’s mission‚ their ideas‚ their programs‚ and their services. In a world where everyone is inundated with information‚ a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately‚ this is a false premise. Even the best of programs will fade into obscurity unless
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Team : Hetong Xu; Jin Liu; Jieqi Jin. Blue Ocean Strategy 1. What is a blue ocean strategy? What is a red ocean strategy? Explain these from the perspective of company‚ competition‚ costs‚ and markets. Blue ocean strategy‚ as a business method‚ is about company creating a new market or industry where there is no competitor. Companies play not by traditional rules‚ never use the competition as a benchmark. They could ether create greater value for customers at a higher cost or create reasonable
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Bank Limited…………………………………………………….2 BASIC Bank at a glance…………………………………………………………………..3 Business Philosophy………………………………………………………………………4 Mission of BASIC Bank…………………………………………………………………..4 Objectives of BASIC Bank Ltd…………………………………………………………...5 Corporate Strategy………………………………………………………………………...5 Organizational Goals and objectives……………………………………………………...6 Motto of BASIC Bank limited…………………………………………………………….6 Vision of BASIC Bank……………………………………………………………………6 Functions of BASIC Bank………………………………………………………………...7 Technology
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Marketing Strategies with Ecommerce MBA 501 University of Phoenix Online Introduction In today ’s global economy‚ the Internet is an effective way to market goods and services for many companies. As the commercial landscape continues to change‚ the Internet provides a direct connection between international and U.S. businesses. This connection shortens the communication gap between companies and provides a forum for daily negotiations. This dynamic effect on commerce has had a direct impact
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