Targeting the Global Youth A Report 10th January 2008 Table of Content 1. Introduction 2. Cross-border Segmentation 1 1 3. The Global Youth 2 3.1 Global Youth Culture 3.2 Youth as a global segment • • • Identification Accessibility Profitability 2 4 4 6 7 8 3.3 Problems of researching and defining 4. The Global Youth Market 4.1 Opportunities in terms of product and marketing strategy 4.2 Problems and limitations to market such a large segment 9 9 10 5. Company example: Red Bull
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SEB223 2014 – Assignment 1 The Root-Beer Distribution Game A Report on the Gameplay Experience of the Author and its Use of Complex System Management Principles Introduction The Root-Beer Distribution Game‚ as played by the author and used as the basis for this report‚ is an on-line adaptation of the Beer Distribution Game originally created in the 1960’s by Jay Forrester‚ et al‚ of the MIT Sloan School of Management. A pioneer of computer engineering and considered the founder of System Dynamics
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Table of Contents 1.0 Introduction (Mila) 3 2.0 Overview (Mila) 5 3.0 Marketing strategy (Mila) 6 4.0 Environmental scan. (Tina) 7 4.1 Demographic 7 4.2 Economic Factors 7 4.3 Global Environment 8 4.4 Natural 8 4.5 Technological Factors 9 4.6 Political Environment: 10 4.7 Sociocultural Environment 10 4.7.1 Social responsibilities 10 4.7.2 Demographical shift 11 4.7.3 Shift in public conception 11 4.7.4 Social Events 11 5.0 Competitive analysis. (Tina) 12 5.1 Competitors 12 5.2
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KRAFT Group Report Report on the appropriateness of iD gum for teen market Chandra‚ Hafizhah Executive Summary The purpose of this report was to evaluate the appropriateness of the recently launched iD gum brand for its targeted market‚ teenagers and young adults. Research for this report included reviews of several marketing literature from journals and books‚ study of relevant psychological issues for the product and its target market‚ and several statistical data related to the target
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09BSP040 International Marketing An International Marketing Report for Original Source Contents page List of Tables | | Abbreviations | | Executive Summary | | 1.1 Introduction | | 2.1 Internationalisation | | 3.1 Foreign Market Segmentation and Targeting | | 4.1 Environmental Analysis | | 5.1 International Marketing Objectives | | 6.1 Foreign Market Entry Strategy | | 7.1 Product/Service Mix Preparation | | 8.1 ConclusionReferences | | AppendicesAppendix
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Sales of video games have more than quadrupled from 1995-2008‚ while the arrest rate for juvenile murders fell 71.9% and the arrest rate for all juvenile violent crimes declined 49.3% in this same period. The 2008 study Grand Theft Childhood reported that 60% of middle school boys that played at least one Mature-rated game hit or beat up someone‚ compared to 39% of boys that did not play Mature-rated games. California passed a law in 2005 that would have required violent video games to include
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Course name: Business Communication Marketing Review Ghetu Putro Komola Prepared by Prepared for Group 4 Syed Munir Khasru Section B Professor Mushreka Afroze Khan (RH- 68) Sawmik Islam (ZR- 78) Jidny Rubaiyat Shoummo (ZR-85) Lubzana Afrin (RH- 94) Mehnaz Fatima Khan (RH-107) Arman Pavel (ZR-120) Date of submission: December 19‚ 2012 Institute of Business Administration University of Dhaka December
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within Detroit is called the YWCA. I visited the YWCA interim House of Detroit to get some incite about when the facility was discovered and developed within Detroit and the comprehensive services they provide‚ how is the organization funded‚ and what their morally objective. The YWCA Interim House of Detroit is located on 6 mile and Wyoming. This facility is a temporary emergency housing for battered women and their children. The YWCA Interim House is a segmented unit of the YWCA. The facility
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Department of Business & Management Assignment Brief Module Title: Marketing Module Code: MG406 Assignment No/Title: CWK1: 4Ps Report Assessment Weighting: 30% Submission Date: Week 9 – Friday 28th November at 2pm Feedback Target Date: 19th December Module Co-ordinator/ Tutor: Celosia Mendes (Celosia.Mendes@bucks.ac.uk) Sarah Hill (Sarah.Hill@bucks.ac.uk)‚ Greg Dooley (Greg.Dooley@bucks.ac.uk) Course Area: Marketing Submission Instructions: 1. This assignment must be submitted electronically
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product range is up to you.) Write a marketing communication plan in the form of a report. Your report should not be more than 1200 words. Your report should take the following structure: Title Executive summary Contents page Analysis The product offering Potential customers Communication tools Conclusions Recommendations References Note: if you do not structure your TMA as a report you will lose up to five marks from the total mark for Part I. Your report should address all three parts ((a)–(c))
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