A MARKETING REPORT On Industrial visit of MOTHER DAIRY INDIA LTD. SUBMITTED TO: SOMLALIT INSTITUTE OF BUSINESS ADMINISTRATION affiliated to Gujarat University towards partial fulfillment of practical studies at second year B.B.A. programme GUIDED BY: Prof. Twinkle Trivedi SUBMITTED BY: KALATHIL SHRUTHI J. Roll No. :- 42 S.Y. B.B.A. Div :- A Year : 2011-12 CERTIFICATE This is to certify that Kalathil Shruthi J. 42‚ a student of S.Y. B.B.A division A from Somlalit Institute of Business Administration
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SBCS #2223 / UoG #000858780 BANNER ID: SBCS #2223 / UoG #000858780 COURSE CODE & SUBJECT: BUSI 1484 MANAGING STRATEGY ASSIGNMENT -#1 – BUSINESS GAME REPORT 1 SBCS #2223 / UoG #000858780 TABLE OF CONTENTS INTRODUCTION 3 EXTERNAL OVERVIEW 4 SWOT ANALYSIS 4 PORTER’S FIVE FORCES 6 INTERNAL OVERVIEW 8 COMPETITIVE STRATEGY YEARS 6 – 8 8 DECISIONS TAKEN YEAR BY YEAR EFF YEAR 7 10 YEAR 7 10 YEAR 8 10 3 YEAR STRATEGIC PLAN 10 ENTRY LEVEL STRATEGIC PLAN 11 MULTI FEATURE STRATEGIC
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06 Marketing Function 16 Conclusion 16 Recommendation 16 Bibliography Executive Summary: National foods is prestigious organization‚ it was founded in 1970. Originally it was a plain spice company‚ but over time it adapted according to its environment and added wide variety/range to its product portfolio. The main market that they serve is women who cook & require recipe Masala but in other products they have different target market. This report consist of
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Business game Report ((Virtonomics)) Riham 15-12-2012 Website Address: www.virtonomics.com The company (rihamsar International) started with 1000 000$ in its balance‚ the player could accept a gift from “the rich uncle” which is a group of enterprises to manage‚ or start building the business from the very beginning. I choose to start the business from the beginning by renting an office in Turkey‚ and that is because it has a strategic location geographically as a country between
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available to each of you. Additionally‚ you will need to use MS Office. Deliverables may not exactly match those listed in the textbook. All interim deliveries will be as attachments to an email to my UTA email account. They must be postmarked before the beginning of class on the day they are assigned in the syllabus. Final deliveries will be discussed later. Interim Delivery 1: Your project is based on the Conveyor Belt Project. Complete Part 1. Complete Assignment. In addition to the WBS (.mpp)‚ prepare
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ACCA Paper P5 Advanced Performance Management December 2011 Interim Assessment – Answers To gain maximum benefit‚ do not refer to these answers until you have completed the revision mock questions and submitted them for marking. PAPER P5 : ADVANCED PERFORMANCE MANAGEMENT © Kaplan Financial Limited‚ 2011 All rights reserved. No part of this examination may be reproduced or transmitted in any form or by any means‚ electronic or mechanical‚ including photocopying‚ recording‚ or by
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7.0 THE CREATIVE TABLE 1 : CREATIVE IDEAS 7.1 SOCIAL MEDIA The product’s take the action to rebranding its product to the users of internet (social media) such as Facebook whereby the user can have instant feedback toward the products itself. IMAGE 1 : PRODUCT’S FACEBOOK 7.2 RADIO We’ve planned to commercialize our products to the THR.FM radio. Item Description Gender Man and Women Length 32 Target Demographic Housewife ‚ Restaurant owners ‚ Food sellers Character / Narrator Malay language
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key issue is simply that Rockstar Games (a subsidiary of Take Two Interactive) does not have the intent for the “greatest good for all people.” Your strategy solely focuses on financial gain and being the market leader‚ regardless of how you execute this strategy (1). Rockstar Games is not only marketing violence and illegal activities to children‚ but you are lying while doing so. Children cannot make rational decisions. Therefore directly marketing violent games to children encourages children
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Introduction We‚ as co-managers of Club z Inc.‚ used differentiation strategy which “seeks to provide products or services that offer benefits that are different from those of competitors and that are widely valued by buyers”(Johnson‚ Scholes and Whittington‚ p.229‚ 2008) in order to meet the shareholders/investor’s expectations which were: 1. Grow earnings per share(EPS) 7% annually through year 15 and 5% annually thereafter. 2. Maintain a ROE(Return On average Equity) investment of 15%
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4 Forecast 10 2.4.3 Discrepancy Analysis 10 2.5 Key Performance Indicators 11 2.6 Performance Evaluation Comments 12 Part 3 Learning 14 3.1 Financial Management 14 3.2 Human Resource Management 15 3.3 Operation Management 16 3.4 Marketing Management 17 Part 4 Team Performance 18 4.1 Team 18 4.1.1 Management Team 18 4.1.2 Decision-making Process 19 4.1.3 Leadership 19 4.1.4 Team Role 19 4.2 Individual 20 4.2.1 My Contribution 20 4.2.2 My learning about effective teamwork
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