(KBank) service. As double standard still remains in KBank branch services‚ it is urgent need for KBank to improve its services in order to meet its commitment “Towards Service Excellence (at every level)”. In this essay‚ five features of service‚ 7Ps service marketing mix‚ and SERVQUAL model are chosen to analyze the service trend and KBank services. In addition‚ actions on such strategies such as service mind training‚ the move of affluent customer lounge‚ and online application form are recommended
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7.4 Case Study: The Haber Process: Ammonia for Food and Bombs From: Eros Wang To: Ms. Irumekhai Date: March 30‚ 2012 1. Suggest five factors that could affect the production of ammonia in the Haber process. Explain the effect of each factor‚ using rate theory. The Haber process itself is a delicate balancing act because of all the factors that affect the yield of ammonia. In the Haber process‚ the nitrogen‚ hydrogen and ammonia are in equilibrium. So five factors that affect the
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Does Telework increase productivity? Assignment 2: The proposition Bachelor Thesis “ Does Telework increase productivity” Erasmus University Rotterdam Boudewijn Schuitmaker 348393bs Robin Kettenes 335450rk Marlot Sep 337273ms Bachelor Thesis “Does Telework increase productivity” Erasmus University Rotterdam Team: Group 6 (BA-02-06) Assignment number: 9 Date: 13-06-2012 Disclaimer: “This document is written by Marlot Sep‚ Robin Kettenes and Boudewijn Schuitmaker‚
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primary target was the city of Hiroshima. At approximately 8:15 a.m. Hiroshima time‚ the Enola Gay released "Little Boy‚" its 9‚700-pound uranium bomb‚ over the city (U.S Depot. Of Energy). "Little Boy" had an explosive yield of around 15‚000 tons of TNT. 90‚000 were killed immediately and 145‚000 within months" (Nadesan). At 3:47 a.m. On August 9th‚ 1945‚ a B-29 named Bock ’s Car lifted off from Tinian and headed toward its primary target: Kokura Arsenal‚ a massive collection of war industries adjacent
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The nuclear arms race was a competition for supremacy in nuclear warfare between the United States‚ the Soviet Union‚ and their respective allies during the Cold War. During the Cold War‚ in addition to the American and Soviet nuclear stockpiles‚ other countries developed nuclear weapons‚ though none engaged in warhead production on nearly the same scale as the two superpowers. The first nuclear weapon was created by the Manhattan Project during the Second World War and was developed to be used
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Question 1 Describe the 7 Ps of marketing and provide examples with which you are familiar. Question 2 Discuss the importance of the ‘marketing mix’ to the success of a firm. 7Ps of marketing: Philip Kotler elaborated McCarthy’s (1960) traditional marketing mix; according to him it consists of 4Ps namely Product‚ Price‚ Place and Promotion. These 4Ps of marketing mix were considered as the main areas where marketing managers try to use limited business resources to achieve their objectives
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y FedEx in the Global Market A case study by Mostafa El-Khamy and Yelena Golubov BEM 106 Spring 2005 Caltech FedEx in the Global Market Every generation expects easier access to more of what the world has to offer; more products and services‚ more information and ideas‚ more people and places. Today a number of companies‚ FedEx Express‚ FedEx Ground‚ FedEx Freight‚ FedEx Kinko’s Office and Print Services‚ FedEx Custom Critical‚ FedEx Trade Networks and FedEx Services‚ compete collectively
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management in Australia‚ 3rd edn‚ McGraw Hill‚ Sydney. Diane Kubal; Michael Baker; Kendra Coleman Performance Improvement; Mar 2006; 45‚ 3; ABI/INFORM Global Text book Maffei‚ Steven1 Review of Business; Fall2010‚ Vol. 31 Issue 1‚ p91-97‚ 7p Becker‚BE‚Huselid‚ Ma & Ulrich‚ D 2001‚ The HRM scorecard: linking people‚ strategy and performance‚ Harvard Business School Press. Kleynhams R.‚ Markhan L‚ K.‚ and Van S.‚ Human resource Management‚ 2nd Edition‚ Person Prentice Hall‚ South Africa(2006)
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prices that the companies offer has given rise to a competitive situation in the companies (Borden‚ 1984). Marketing activities in companies are framed based on the ‘marketing mix’ of the company (Borden‚ 1984). The marketing mix framework consists of 7Ps considering the modern scenario (Booms and Bitner‚ 1981‚ cited in Rafiq and Ahmed‚ 1995). This is an improvement over the original marketing mix of 12 elements (Borden‚ 1965‚ cited in Rafiq and Ahmed‚ 1995). The marketing mix of a company plays a very
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travelers‚ due to its location‚ internationally recognized brand name Best Western (BW)‚ worldwide reservation system provided by BW and medium price. The essence of approach guests is stated suitable strategic choices and marketing plan‚ which come from 7Ps: promotional and communication mix activity‚ place‚ product‚ price‚ physical environment‚ people and process‚ e-marketing is noted as an specific area to explore. The rest of the report is organized by flow of ideas which are focusing on critically
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