ASA University Review‚ Vol. 5 No. 1‚ January–June‚ 2011 Factors Affecting Impulse Buying Behavior of Consumers at Superstores in Bangladesh Wahida Shahan Tinne* Abstract Impulse purchase or impulse buying describes any purchase which a shopper makes‚ through it was not planned in advance. This paper is an attempt to find out the factors that affect consumer impulse buying behavior at superstores in Bangladesh. The impact of various variables like discount offer‚ various scheme‚ promotional activities
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result of the interaction of economic‚ structural and policy factors. Economic Factors Economic factors affect both the supply and demand sides of labour. Demand for goods and services stimulate production which‚ in turn‚ generates employment. The resulting demand for workers affects the supply side as more workers are attracted to a vibrant labour market. The market never reaches this ideal state of balance due to a number of factors. Business cycles ¾ Agreement among economists is rare‚ but
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Liechty Consumers February 2nd‚ 2013 Wise Car Buying Buying a car is one of the most important decisions a consumer will make. Consumers will often feel overwhelmed when going through the car buying process. Being educated on the process is arguably the most important factor of getting the biggest bang for your buck. Car salesman are not looking out for the consumer. Their only objective is make the most money off you as possible. When car buying the consumer needs to remember three wise tips
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Abstract “Motivational Factors influencing Service Quality of customer care representatives. Background: Service Quality is one of the critical factors for the success of any BPO organisation across the globe. It is recognised that the superior service quality if sustained will transform into a distinctive competence that would result in creating competitive advantage to the firm. The chief factor that determines the service quality is the employees‚ as their performance directly influences it
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1.0 Introduction 1.1 Research Context The overview of business environment is changing overtime. Due to increasing of excessive competition in business environment‚ customer preference and purchase intention are changing day by day. Now Bangladesh is more intense as competitive market in beverage industry with lot of foreign and local companies. People are being more health conscious day by day. They are becoming aware about their daily diet in which liquids play the vital role. Availability
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A Report On Understanding Consumer Behaviour towards Luxury Products By Jitesh Sanghvi MMS – 137‚ Marketing Year 2009-10 K J Somaiya Institute of Management Studies & Research Understanding Consumer Behaviour towards Luxury Products Understanding Consumer Behaviour Towards Luxury Products By Jitesh A Sanghvi Under the guidance of Mar. Nilesh Talreja Senior Executive Interface Communication ______________ Designation SIMSR‚ Mumbai K J Somaiya Institute of Management
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the checkout station. These are placed there to remind customers of things they may have overlooked‚ or to show products that customers may not have thought of buying until they are seen. Retailers know that some items are purchased on impulse. In other words‚ the customer simply sees a product and purchases it. Using suitable arguments and examples‚ explain why consumers buy impulsively. Impulse buying behavior Impulse buying is a buying behaviour characterized as unplanned‚ spontaneous‚ immediate
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Of the many factors that influence ethical behavior‚ three warrant particular attention: culture differences‚ knowledge‚ and organizational behavior. 1. cultural differences: what maybe considered unethical in one culture could be an accepted practice in another. managers may need to consider a wide range of issues‚ including acceptable working conditions minimum wage levels‚ product safety issues‚ and environmental protection. 2. knowledge: as a general rule‚ the more you know and the better
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Marketing in Hospitality and Tourism Lecture 5 Understanding Consumer Behavior 1 Introduction • New Hotel Trend: _______________________ – Less than 1% of business travelers in 1970‚ women now account for about ______ of all business travelers • Security • Room Amenities • Executive Lounge • Health Centre • Golf Lessons 2 Introduction Consumer Buying Behavior: • The buying behavior of ______ customers – individual and households who buy goods and services for personal consumption
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A REPORT ON “A STUDY ON PERCEPTION OF PEOPLE BUYING USED CARS” SUBMITTED BY P.N.PRATYUSHA ROLL: 10132 A REPORT ON “A STUDY ON PERCEPTION OF PEOPLE BUYING USED CARS” SUBMITTED BY P.N.PRATYUSHA ROLL: 10132 BATCH XVIII‚ 2010-2012 Report submitted in partial fulfillment for the award of Post Graduate Diploma in Management VIGNANA JYOTHI INSTITUTE OF MANAGEMENT (APPROVED BY AICTE‚ MINISTRY OF HRD‚ GOVT. OF INDIA) BACHUPALLY‚ HYDERABAD. ACKNOWLEDGEMENT I
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