Introduction Cathay Pacific‚ based in Hong Kong‚ is an Asian commercial airline founded in 1946. The company offers passenger services and cargo services to 120 destinations world-wide (Cathay Pacific‚ 2010). Airline business has been noted to be the most competitive business in the world. Market executives should be competitive to cope with the challenges of this kind of business. Porter’s Five Forces model applied to the organization 1. Traditional Competitors Airline business is
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�� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a
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Cathay Pacific Airlines Cathay Pacific has been serving and growing with Hong Kong for 60 years. Being as the world’s largest international cargo airline and the world’s busiest airport in terms of cargo traffic‚ Cathay Pacific is one of the seven airlines to be ranked as a 5-star airline by Skytrax in 2009. Affected by the unstable global situation of political‚ economic and cultural‚ each single change of general environment may cause significant influence of airline industry. Therefore‚ to
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REDUCING THE REVENUE LOSS TO CATAHAY PACIFIC DUE TO UNOCCUPIED SEATS INTRODUCTION: It is very important for any airliner to fill all the seats in order to generate revenue. But most of the times‚ it is found that some airliners operate with few empty seats. There are many situations where a lot of passengers end up getting an empty seat next to them. Those passengers are lucky enough to have a luxury of using the unoccupied seat but airliners are facing a huge revenue loss due to vacant seats in
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BSc (Hons) Business and Management Studies Level 2 Day Time Intakes 4 Economic of Industry Assignment CATHAY PACIFIC‚ founded by Roy.C.Farrell and Sydney H de Kantzow in 1946. It is now an international airline registered and based in Hong Kong serving over 180 destinations in more than 40 countries. It is more like an Oligopoly company because even though it is already a giant in financial and market network‚ small airlines firm could still come in and challenge its places
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Cathay Pacific 1. Case Summary I. Problem Statement (briefly discuss the main decision‚ problem or opportunity that management is faced with in this case) Cathay Pacific Airways‚ founded in 1946‚ is a multibillion dollar company headquartered in Hong Kong. Between 1946 and the late 1970s Cathay Pacific developed in house cutting edge IT systems such as flight simulators and a reservation system. During the 1980s when deregulation caused a highly competitive environment‚ cutting costs became
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[pic] People‚ They make an airline. Cathay Pacific is an international flag carrier of Hong Kong. The airline was founded in 1946 and it’s located at Hong Kong International Airport. Its major shareholders are Swire Pacific and Air China. The airline’s operations include scheduled passenger and cargo services to 168 destinations in 42 countries worldwide. Cathay Pacific currently holds the title of the world’s fourth airline awards‚ measured in terms of satisfaction levels of business and
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Cathay Pacific 1. Strategically evaluation the airlines based on your choice using the SWOT analysis. SWOT are meaning of the Strengths‚ Weaknesses‚ Opportunities and Threats. First‚ we discuss the strengths of Cathay Pacific. Cathay Pacific established in 1946‚ it’s a long history experience base on Hong Kong. It is a large-scale international airline around the world‚ includes flights to Asia‚ Europe‚ Africa and USA. The services that this airline provides are passenger transport and cargo
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Hong Kong institute of Vocation Education (Haking Wong) Department of Hotel‚ Service and tourism Studies Higher Diploma in International Hospitality Management (Level 4) HOS8407 Managerial Principles and Practices Content 1. Company profile P.2 2. Competitive advantages P.3 3. Characteristics of competitive advantages P.3 - 6 * Value * Rareness * Limitability * Substitutability 4. SWOT analysis
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Part 1HistoryIn 1946 two ex air force pilots Roy Farrell and Sydney de Kantzow founded Cathay Pacific in Hong Kong. Both of them contributed HK$1 so that their new found airline could be registered. Even though at first it was based in Shanghai‚ both founders shifted to Hong Kong where they established Cathay Pacific. According to Gavin (1988) 1960 was a good and prosperous year for the airline as they bought their rivals Hong Kong Airways. By 1964 it had more then a million customers. The and by
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