Vol. 2 (8)‚ 2012‚ 434-443 RESEARCH ARTICLE RESEARCH ARTICLE Brand Awareness and Customer Preferences for FMCG Products in Rural Market : An Empirical Study on the Rural Market of Garhwal Region 1 Anupam Jain and 2Meenakshi Sharma* ABSTRACT The purpose of this study is to examine the brand awareness in rural area and to study the interest of consumers in branded products of Fast Moving Consumer Goods (FMCG). The brand awareness is showing increasing tendency everywhere and Garhwal Region
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REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1. Introduction Of Brand Extension 1.1 What is the Means of brand Extension? 1.2 Types of Brand Extension 1.3 Benefit of Brand Extension 1.4 Risk of Brand Extension 1.5 Characteristics of successful Brand Extension
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EXPERIMENT TO SHOW THE EFFECT OF DIFFERENT CONCENTRATION OF GLUCOSE ON POTATO STRIPS INTRODUCTION: Molecules of liquid and gas are constantly in motion‚ they move randomly in all directions and bounce around in all directions and bounce around and into each other. As they move‚ they tend to spread out moving from areas with many molecules to areas with fewer molecules . This process of spreading out is called Diffusion‚ for example smell of cooking travelling around the house from the kitchen
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Brand Advertising as Creative Pubiicity ANDREW EHRENBERG South Bank University ehrenba@sbu.ac.uk NEIL BARNARD South Bank University RACHEL KENNEDY University of South Australia HELEN BLOOM Consultant HelenBloom@ compuserve.com Our view of brand advertising is that it mostly serves to publicize the advertised brand. Advertising seldom seems to persuade. Advertising in a competitive market needs to maintain the brand’s broad salience—being a brand the consumer buys or considers buying. This turns
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EFFECTS OF SPINA BIGIDA ON DIFFERENT AGE GROUPS Individuals who are affected with spina bifida are faced with many difficult challenges. The social factors are different in each age group (newborns to infants‚ toddlers and preschoolers‚ school aged children‚ adolescences‚ teenagers‚ and adulthood). Nevertheless‚ finding resources in your community‚ knowing what to expect‚ and planning for the future can help increase confidence in managing spina bifida‚ enhance quality of life‚ and assist in
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it wants to go. RE-POSITIONING BRANDS As markets and customer needs evolve; brands can lose customers to new competitors. In addition‚ brands can become diluted as product or service offerings become commodities. When a brand loses meaning and relevance to target customer‚ a new brand promise should be defined so the brand can be repositioned. TYPES OF BRAND RE-POSITIONING Brand Re-positioning Brand re-positioning is changing the positioning of a brand. A particular positioning statement
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sizes and are very popular in different countries like France‚ Europe‚ Canada‚ USA etc. The main focus of our projects is on fancy items of jute product. We have selected fancy items because it can create large appeal in the local and foreign market. These products are not that much available everywhere and again it differs from the traditional items. So our objective is to develop a “New Brand” for the environment friendly jute products in Europe to create a unique brand position in the consumer’s
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IKEA has created a global brand focused on low prices and contemporary designs. In 2009‚ Interbrand ranked IKEA 28th on its list of the top 100 global brands (# 35 in 2008 indicating 10% increase in brand value over just year). IKEA’s success is attributed to its vast experience in the furniture retail market‚ its product differentiation and cost leadership. The brand Ikea has become iconic in consumers’ minds. CEO‚ Anders Dahlvig‚ states “the awareness of our brand is much bigger than the size of
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The scope of luxury brands is amazing if you dig a bit. Let us look at publicly traded LVMH Group (Louis Vuitton Moet Hennessey). Despite an extremely uncertain economic climate in the US‚ a very poor one in Europe‚ and signs of a possible China slowdown‚ LVMH is chugging along nicely. Sales were up 16% last year despite clear economic headwinds. The company has a stable of brands that reeks of luxury: in wines and spirits they own Moet & Chandon‚ Dom Perignon‚ Veuve Clicquot‚ and Krug Champagne
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“Scar Tissue” by Red Hot Chili Peppers Scar Tissue is the third most performed song by the Red Hot Chili Peppers during their live performances. The song was written by lead singer Anthony Kiedis about guitarist John Frusciante’s return to the band in 1998‚ and Kiedis’ own heroin addiciton. Kiedis’ heroin addiction played a large role in Frusciante leaving the band in 1992. Scar Tissue has a double meaning in the song’s lyrics; representing the rebuilding of strained relationships and the literal
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