WAL-MART VS K-MART: A COMPARISON OF TWO BUSINESS STRATEGIES By Jason Ramirez Management & Strategy Wal-Mart and K-Mart are two of the largest and most successful retail outlets in the country. Both retailers have been around for fifty years and made their success out of low cost retailing. In 1990 Wal-Mart surpassed K-Mart as the largest retail outlet in the country. In this paper I will discuss the strategies being used by both firms‚ the success/failures of these strategies and
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the world‚ Walmart wants to be in every market that they can be prosperous in. They know they rule the United States market‚ so why not try to expand overseas and dominate those markets as well. Now that they have reached limits on expansion here in the U.S.‚ the next step was to test the water in other nations. As they began to go international‚ there were many critics saying they will never make it because their business practices and culture wouldn’t work in other countries. Yet the company’s globalization
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In 1962‚ Wal-Mart opened their first store in Rogers‚ Arkansas. In 1970‚ Wal-Mart’s first distribution center and home office in Bentonville‚ Ark. open and Wal-Mart went public on the New York Stock Exchange. Just nine years from that‚ Wal-Mart’s annual sales exceeded one billion dollars. In 1988‚ Wal-Mart super centers opened across the country. In a merely three years from that‚ Wal-Mart opened their own store in Mexico City‚ Mexico; making Wal-Mart an international corporation. Not even sixty
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Wal-Mart’s Response to sex discrimination and pay lawsuits 1. How should these lawsuits be resolved: legally‚ morally‚ and practically? Legally‚ morally and practically I believe Wal-Mart should be fined in order to prevent further discrimination against women. Clearly this is a culture they have created within the organization therefore being carried out nationwide throughout all Wal-Mart locations. Since Wal-Mart entered the market they have opened many stores creating more business for themselves
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“Wal-Mart Price Cuts More Barks than Bite” Friday‚ April 9‚ 2010; 4:30 PM Part I: Wal-Mart is promoting a new price cut‚ which promises even larger price cut than the usual from the world’s largest retailer. Wal-Mart said Friday it is stepping up price cuts‚ although it wouldn’t specify how much it is amping up its typical weekly discounts designed to lure customers. The company will decrease their prices on about 10‚000 items in stages‚ which took place April 1st. Examples online include
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Wal-Mart Marketing Bradley Shelburg BUS620 (NAC1202A) Prof. David Kalicharan January 30‚ 2012 Wal-mart Marketing “Wal-Mart Stores Inc‚ the world’s largest retailer‚ wants to be your local neighborhood store” (Kumar‚ 2011). Wal-Mart has launched “My Local Wal-Mart” pages on Facebook for more than three thousand five hundred of its stores. This is one of many current marketing strategies that Wal-Mart currently has in place. This strategy is both a generic and segmented marketing
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well-established retail chain in Mexico. 1997 Wal-Mart consolidated its position in Mexico after it acquired a major stake of 62% in Cifra. 2001 it controlled nearly half of the Mexican retail market. 2003 Wal-Mex became Mexico’s largest private employer. Success factors: 1. entry through a joint venture with an established local player. Cifra provided Wal-Mart with the necessary understanding of the Mexican market and helped
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1. Introduction Wal-Mart Wal-Mart was founded by Sam Walton on 1962 and it is the largest retailer in the world. The company has three major operations which are Wal-Mart Stores U.S.‚ Sam ’s Club‚ and Wal-Mart International. On 2007‚ Wal-Mart used this new slogan” Save Money Live Better”. However‚ there are some critics about their employee life. Wal-Mart exploits their employee’s salary for setting low price to customer. They resisted their worker to build union organization because they tried
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Table of Contents INTRODUCTION 2 COMPANY HISTORY AND BACKGROUND 4 Organizational Culture 5 International Penetration 6 INDUSTRY DESCRIPTION 9 Industry Analysis 9 Table 1: TED Spread (2005-2010) 11 Table 2: VIX (2005-2010) 12 Table 3: FCI (2005-2010) 12 Size of the U.S. Retail Market 13 Table 4: S&P Retail Index (2005-2010) 14 Table 5: U.S. Retail Sales (2005-2010) 14 Structure of the U.S. Retail Market 15 Table 6: U.S. Retail Sales
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Wal-Mart – ASDA in the UK Two international marketing objectives • Increase overall market share in the UK with their company ADSA by 15% by the end of the year • Increase overall sales in the supermarket industry by 1 billion dollars in the next year Communication Strategy In assessing the current communication opportunities for the supermarket giant‚ Wal-Mart‚ you can look at their current audience‚ and their trends. The general audience for the Wal-Mart company can be very general
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