SUMMER INTERNSHIP PROGRAM PROJECT REPORT PROJECT TITLE: DEVELOPMENT OF BUSINESS STRATEGIES AND MEASURING THE EFFECTIVENESS OF DIRECT MARKETING ALONG WITH STUDENT’S PREFRENCES FOR ENTRANCE EXAM PREPARATION AT EduMENTOR COMPANY NAME: EduMENTOR EDUCATIONAL SERVICES UNDER GUIDANCE OF Prof.Dr.Y Malini Reddy SUBMITTED BY: NAME: Eshita Miglani ENROLLMENT ID: 09BSHYD0272 CONTACT NO.: 09910436436 EMAIL ID: eshitamiglani@yahoo.co.in ABSTRACT The project focuses on the various business
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development of their marketing strategies with regards to the deterioration of some other existing firms. The market concept of building an organization around the profitable satisfaction of customer needs helped firms achieved high-success growth‚ moderately competitive markets. However‚ to be successful in the markets in which economic growth has leveled and there exist many competitors who follow the marketing concept‚ a well-developed marketing strategy is required. Such a strategy considers a portfolio
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PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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TITLE: MARKETING STRATEGY OF BALL & GEL PENS (Project plan of work submitted to SURENDRANATH EVENING COLLEGE under CALCUTTA UNIVERSITY in partial fulfilment for the degree of B. COM HONS. in accounting and Finance /Management/ Taxation.) Session:2012/13 Name of students: P. RAKESH KUMAR RAO
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Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute to
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convergence process of the world. In last three decades‚ globalization is predicted as noticeable trend causing the homogeneity of consumption pattern in near future (Levitt‚ 1983 in Robson ‚ 2005)‚ whereas‚ in this days and age‚ homogeneity of customer needs‚ taste and lifestyles is indicated as an impossible phenomenon (De Mooij M.‚ 2011). The debate of globalization versus localization leads to examining application of the maxim- “think global‚ act local” in different markets across the world. Failures
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8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix
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target on the niche market. They mainly focus on one product line which is home appliances. The marketing mix is the most fundamental elements that needed to operate a company. Pensonic introduce a green product which is a mini portable fridge need to consider all the factors in term of the quality‚ safety‚ design‚ packaging and so on. After a new green product is introduced‚ Pensonic needs to decide the distribution for the product. Whether Pensonic want to have distribute their product through
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Developing a marketing plan for Lemonhead Chami Coomasaru Marketing Department‚ Carlsberg-Tetley James Day‚ Spencer Lee Sales Department‚ Carlsberg-Tetley Presents a marketing plan based on primary research‚ which focuses on the proposed launch of a new product‚ Lemonhead‚ into the existing alcoholic lemon drink market. For this analysis‚ Two Dogs (the current number two in the sector) was selected as the main competitor product. Using the mix map model‚ identifies by empirical research short-falls
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Developing & Planning a Strategy - For the Sponsor Sponsorship Session 2 Developing & Planning a Strategy for the Sponsor - 1 The Sponsorship Process for the Sponsor Strategy •Strategy development •Policy making •Selection frameworks •Portfolio audit •Resources review Planning •Property selection •Objectives •Contracting •Branding design •Implementa tion planning •Evaluation blueprint creation Execution •Implementation •Supplier selection •Stakeholder communications • B2C • B2B • B2E • Other
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