盈富基金 Tracker Fund of Hong Kong 股份代號 : 2800 網 址 : www.trahk.com.hk Stock Code : 2800 Website : www.trahk.com.hk 二零一二年年報 Annual Report 2012 二零一二年一月一日至二零一二年十二月三十一日 1st January 2012 to 31st December 2012 Tracker Fund of Hong Kong Annual Report 2012 Contents Statement of Responsibilities of the Manager and the Trustee 2 Report of the Trustee to the Unitholders 3 Independent Auditor’s Report 4 Statement of Net Assets 6 Statement of Comprehensive
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ANALYSING & TARGETING GLOBAL MARKET OPPORTUNITIES TO INCLUDE THE FOLLOWING: Nature of global Customers Marketing in transitional economies & less developed countries Global Bias (customer value & value equation) Global marketing plan. Global market represents marketing on a worldwide scale reconciling or taking commercial advantage of global operational differences‚ similarities and opportunities in order to meet global objectives of a company. Tapping and capturing global market opportunities is
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Abstract 4 2. Introduction 4 3. Literature review 5 4. Research metrology 6 5. Strategy 7 5-1 - Export Markets 8 5-2 - International Markets 8 5-3 - International Competitiveness 9 5-4 - International trade 9 5-5 -Trade blocs 10 5-6- International strategy 10 5-6-1 Mergers and acquisitions 11
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1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain
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How Starbucks Downsizing in the USA Impacts Global Growth Strategy By: Delilah N. Wesley BUSINESS 401-INTERNATIONAL BUSINESS Dr. Joseph Thomas July 24‚ 2010 Starbucks believes that conducting business ethically and striving to do the right thing are vital to the success of the company. Starbucks closed more than 200 coffee shops in the U.S because they felt that the business in China had not felt the impact of the global economic slowdown and that they might eventually rival with the United
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through with a number of great techniques that followed at least some of the recommendations from the Kotter model. Pat1 began by explaining the urgency of the situation by created a scenario where without the team’s help in changing to a consumer market focused GPS system‚ the company would go into bankruptcy in the next six months. Pat1 explained that it was up to the team to complete the change and turn around the whole company with only USD 1 million. This sense of urgency seemed to immediately
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contents CONTENTS Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus local marketing 23 5. Strategic Planning Cycles for Brands 26
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1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain
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Cultural Dynamics in Assessing Global Markets Discussion Questions |1. |Define: | | | |Cultural sensitivity |Factual knowledge | | |Culture |Interpretive knowledge | | |Ethnocentrism
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Expresso Espresso case analysis Analyze and record the current situation a- The Environment The specialty coffee industry had seen steady growth for years and the trend was expected to continue until at least 2015. Of the various segments within the specialty coffee industry‚ most of the growth was attributable to beverage retailers “Coffee and kiosks”. In 1979 there were approximately 250 specialty coffee retailers. The number quadrupled by 1989 to approx 1000 outlets‚ and it exploded to roughly
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