MSc Global Strategy: Challenges and Choices (September 2014 starts) January 2015 exam Some general comments 1. A REMINDER THAT YOU WILL BE REQUIRED TO ANSWER a) TWO questions from FOUR in section A b) BOTH questions in section B 2. Students are allowed to bring in 4 pages (2 pages double sided) of notes to the exam. The notes must be headed with student’s matriculation number‚ typed in Arial 12 and contain a reference list (Harvard style). Notes must be pinned to the exam script 3. Remember
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Global Marketing Global Edition Warren J. Keegan Mark C. Green Introduction to Global Marketing Chapter 1 Copyright 2013‚ Pearson Education INTRODUCTION • Global vs. “Regular” Marketing - Scope of activities are outside the home-country market Copyright 2013‚ Pearson Education GLOBAL MARKETING • Create value for customers by improving benefits or reducing price – – – – Improve the product Find new distribution channels Create better communications Cut monetary
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Comprehensive Report on Global Staffing Strategies Denise Lee University of Phoenix Comprehensive Report on Global Staffing Strategies As the director of human resources for MediTravel‚ an organization that assists individuals and Fortune 500 companies in locating cost-efficient medical procedures outside the United States‚ I have been directed by my CEO to expand our services into Thailand. Currently‚ MediTravel is contracted with hospitals in Mexico‚ Costa Rica‚ India‚ and Korea.
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ABSTRACT The period 2007-2009 etched a bleak abyss on the global financial landscape[1]. What started as financial engineering and cosmetic accounting in Lehman Brother’s Investments Department mutated into a cataclysm that deluged first the US economy and ultimately the global financial system.[2] Scholars‚ analysts and critics stood unsuspecting as what they all presumed to be just flimsy and ephemeral difficulties in the subprime mortgage market nichodemously manifested into devastating world financial
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1.0 What do you think caused Deborah to react in such manner towards Melinda? Do you think these reactions are justified? Usually in every organization‚ there are myriads of ways how people resist change. People often show resistance to change in a very rational response based on self-interest‚ fear of unknown‚ fear of failure‚ personal conflicts‚ cultural values and assumption‚ politics etc. Therefore‚ it can be established that there are innumerable reasons people resist change and many of them
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To what extent are the environmental impacts of the global increase in demand for oil acceptable? [15 marks] After the industrial revolution‚ the demand for oil has been increasing globally. Over 100 million tonnes of oil are transported around the world on average a day. There are countries like the US which consume almost one quarter of global oil output‚ which must be supplied from oil reserves‚ usually from countries like Saudi Arabia (Guinness‚ 2011‚ p. 245). This shows that the topic of oil
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Coursework Header Sheet199051-12 | | Course | BUSI1271: Global Strategy: Analysis & Pr | Course School/Level | BU/PG | Coursework | Individual Report | Assessment Weight | 70.00% | Tutor | VJ Torlo | Submission Deadline | 11/12/2012 | Coursework is receipted on the understanding that it is the student ’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged
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THE BORN GLOBAL LITERATURE The emerging scholarly literature presents born global firms as an entirely new phenomenon. Traditionally‚ international business scholars have argued that firms venturing abroad follow a set process of development‚ beginning at home‚ with clearly defined stages which unfold sequentially.12 This conventional view was challenged by Oviatt and McDougall’s seminal 1994 analysis‚13 which argued that these firms commence their internationalisation at inception‚ because
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Global Intranasal Drug Delivery Market 2014-2018 Intranasal drug delivery is used to treat local diseases in the nose and paranasal sinus such as allergic and non-allergic rhinitis and sinusitis. The nose is considered an ideal administrative route for needle-free vaccination and systematic drug delivery. Continuous advances in technology in intranasal drug delivery products help achieve efficient treatment. Intranasal drug delivery systems provide an easy mode of administration for patients on
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Global Hybrid Electric Vehicle Market 2014-2018 A hybrid electric vehicle combines two energy sources‚ one of which is mechanical (ICE) and the other electrical. The size of the gasoline engine in a hybrid electric vehicle is smaller than that in a traditional vehicle. The combination of the two power sources helps to achieve better fuel economy and performance. Hybrid electric vehicles use efficient technologies such as regenerative braking that charges the battery by converting kinetic energy
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