SOCIAL MEDIA CREATES VALUABLE ASSET TO STARBUCKS & HARLEY-DAVISON BRANDS (DIGITAL MARKETING RESEARCH PAPER) PRINCIPLES OF INTERNET MARKETING (IMC489) March 19‚ 2012 Social Media Creates Valuable Asset to Starbucks and Harley-Davison Brands According to a quote by Sarah Morning‚ OgilvyAction’s planner‚ “With the creation of Web 2.0‚ we are seeing the emergence of a new type of digital consumer‚ who is no longer simply a passive ‘site-seer’ on a fixed consumer
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Understanding The Digital Divide Christopher Bishop Computer Literacy: Inf. 103 Jaclyn Minor Date of submission: 03-11-13 Digital Divide is a term that was incorporated‚ by former President of the United States Bill Clinton‚ in his 2000 State of the
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Introduction: You may have heard of digital media‚ but you may have no idea what it is and how it can help you out when it comes to marketing. It’s definitely important that you get up to speed so you can use this to benefit your business. Basically digital media refers to any type of electronic media out there. Today media can be accessed in many ways‚ including with hand held devices like mobile phones‚ laptops‚ desktops‚ mp3 players‚ and more. Digital media must be stored in an electronic way
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Marc Prensky Digital Natives Digital Immigrants ©2001 Marc Prensky _____________________________________________________________________________ Digital Natives‚ Digital Immigrants By Marc Prensky From On the Horizon (NCB University Press‚ Vol. 9 No. 5‚ October 2001) © 2001 Marc Prensky It is amazing to me how in all the hoopla and debate these days about the decline of education in the US we ignore the most fundamental of its causes. Our students have changed radically. Today’s students
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1. What is digital privacy mean to you? The massive change in the ways that data is collected‚ stored and processed in the digital age poses great risks to our right to privacy and control our data. Our data is at the centre of many online businesses. Privacy is a fundamental right for a very strong reason. It is essential for individuals to have control of their personal lives and to be free from invasion and surveillance in order to feel free from threat‚ particularly from the state. Our
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Digital Cinematography For over a century motion picture have entertained the masses‚ allowing people to view life taking place on a large screen. For the majority of this time these movies were shot using the same film found in photographic cameras. Technology always seems to take over and the film industry seems poised to be the next target. With digital picture acquisition getting better everyday‚ movies are beginning to be shot completely digital. There are a number of plusses and minuses
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Ashley Tipton Digital Libraries Introduction A simple definition of a digital library is a library where collections are stored in digital formats instead of physical formats and accessible via computers. The content can then be accessed locally‚ as in within a library‚ or remotely such as from other places on a college campus or from a user’s home. Many people believe that digital libraries are the future. There are also those that still hold on to the thought that the traditional brick and mortar
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The Young and the Digital Many have been researching the various problematic assumptions and ideas of youth and the social media‚ but few have actually been able to prove that youth and technology could be helpful or harmful. S. Craig Watkins and Danah Boyd have accomplished the task of studying youth and social media‚ and have come to the conclusion that social media has given youth a different perspective on life. In
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The digital divide is a term that has been thrown around a lot lately. However‚ not many people know what the digital divide is or how it affects us as computer users. There are many definitions of the digital divide itself but few really delve into what it is in reality. Sure you can read a book definition of a word or phrase but sometimes those definitions don’t make sense. I’m here to try to explain in simple terms what the digital divide is and how it affects you and me. What is the digital
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Information Technology is becoming more and more important in all aspects of people’ lives nowadays‚ namely access to computers and internet. It is believed that technology will guide businesses in the 21st century. However‚ it is argued that it would be nonsense to strongly rely on computer when in fact‚ for the big portion of population‚ access to computer and internet is not a reality. The main purpose of this essay is to outline the advantage and disadvantages of improving the digital divide by
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