UNIVERSITY OF JYVÄSKYLÄ School of Business and Economics SOCIAL CRM AND DIGITAL MARKETING COMMUNICATION IN B2B RELATIONSHIPS Marketing Master’s Thesis December 2011 Author: Marjo Himanen Instructor: Heikki Karjaluoto JYVÄSKYLÄ UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS Author Marjo Himanen Thesis Title Social CRM and Digital Marketing Communication in B2B Relationships Major Subject Object of the Study Marketing Master’s Thesis Month and Year Number of Pages December 2011 85 + appendices
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Digital Crime Theories Various theorists have attempted to explain the cause of crime‚ in general‚ using various theories. In the current digital world of technology‚ these theories have been modified to explain why people commit digital crimes. Similar to other forms of crimes‚ theorists claim that there are specific reasons as to why people commit a digital crime. This paper aims at explaining digital crime and the various theories that explain why people engage in digital crime. Choice Theory
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Digital signal processing Digital signal processing Digital signal processing (DSP) is the mathematical manipulation of an information signal to modify or improve it in some way. It is characterized by the representation of discrete time‚ discrete frequency‚ or other discrete domain signals by a sequence of numbers or symbols and the processing of these signals. The goal of DSP is usually to measure‚ filter and/or compress continuous real-world analog signals. The first step is usually to
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Nowadays‚ people can carry out tasks such as shopping and banking even business transactions without meeting each other face to face. What are the effects on individuals and the society? With advanced technology‚ many businesses have websites that allow people to conduct business‚ execute deals and finish transactions online‚ as an alternative to a lengthy commute. Although people are thus free from the constraints of geography and time‚ there are some consequences of this trend that demand attention
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DIGITAL FORENSIC Dr. Rakish DIGITAL FORENSIC Digital Forensic Science (DFS): “The use of scientifically derived and proven methods toward the preservation‚ collection‚ validation‚ identification‚ analysis‚ interpretation‚ documentation and presentation of digital evidence derived from digital sources for the purpose of facilitating or furthering the reconstruction of events found to be criminal‚ or helping to anticipate unauthorized actions shown to be disruptive to planned operations.” Course
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In today’s times we see everyone‚ be it a person or a company‚ going digital. ’Digital’ has most certainly become a way of life for businesses all across the globe for obvious reasons like lowered costs‚ widened reach‚ instant customization and most importantly it enables anyone anywhere (even private individuals) to circulate information and further increase reach. Digital media offers various platforms to marketers that can suit their varied needs at a given point in time. These platforms are
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Contrast and similarities between digital and film cameras Nowadays camera is very essential technology in our everyday life. But once upon a time‚ camera was very rare. Somebody had to go to studio to take his/her photo. This technology was also so complicated at that time. All cameras were either huge in size or immobile. But now we find camera everywhere. Presently‚ we can not think of any mobile phones or laptops without build-in camera. All classical cameras were film cameras and now we
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Technology It goes without saying that there are many benefits to technology. For example‚ the Internet provides us with instant access to an unlimited amount of information. We can connect to anyone through social networking. Not to mention‚ Smart phones include applications to manage every detail of our lives. Yet‚ with all these advantages‚ the disadvantages are hard to ignore. In social or even professional settings‚ people are checking their e-mail‚ cell phone‚ and Facebook profile‚ distracting
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Electronic and Digital Media Paper Bobby J. Sims‚ Jr COM 225 December 2‚ 2012 Mabelle Reynoso . Historically the role of media in our society was one of delivering news and information for the sake of knowledge. According to Vivian‚ the news media served as the major watch dog in the gathering and sharing of information across the world. Traditions of a culture‚ such as China‚ have long been created an opportunity for free creative and artistic expression as a means of media exposure in
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Jose U. Santana 03/06/2013 Digital Music Piracy Every day people through out the world are downloading millions upon millions of digital music from the Internet illegally. Using a Peer-to-peer file-sharing program integrated in websites like 4shared.com and MEGAUPLOAD.com. As having friends in the Music Industry‚ I do believe people should not break the copyright law and instead pay the music artists for their work. Although this ongoing issue is in a way hard to control‚ record label
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